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Putting big data and advanced analytics to work. Big data and analytics have climbed to the top of the corporate agenda—with ample reason. Together, they promise to transform the way many companies do business, delivering performance improvements not seen since the redesign of core processes in the 1990s. As such, these tools and techniques will open new avenues of competitive advantage. Many executives, however, remain unsure about how to proceed. They’re not certain their organizations are prepared for the required changes, and a lot of companies have yet to fully exploit the data or analytics capabilities they currently possess. In this video, McKinsey director David Court describes a way forward, with insights that also appear in a recent Harvard Business Review article written together with McKinsey’s global managing director, Dominic Barton.

The video and edited transcript below are excerpts from Court’s September 2012 conversation with McKinsey Publishing’s Frank Comes. Interview transcript Getting leaders' attention. How Companies Like Amazon Use Big Data To Make You Love Them. Does GM Have a Point About Facebook? Yes, Rivals Concede. 12 Most Brand Saving Reasons for Social Media Monitoring. I am digressing from my normal 12 Most post (sports-related, coffee-related or self-deprecating) to discuss a hot topic: social media monitoring. We all see businesses, and we may be the culprits ourselves, that are getting caught up with the herd jumping into social media.

But other than “because everybody is doing it” rationale, do we take the time to ask “why?” And if we come up with good answers to the “why,” do we recognize that we should monitor the impact of our efforts? In fact, we should be monitoring our brands right now… and here are 12 reasons why! 1. Pull up a browser and do a Google Search on your brand name. Then ask yourself the hard question: Are you part of the conversation? 2. What if you did the above searches and got Texas-sized cricket sounds as a result? 3. How often have you given a restaurant a shoutout for a great meal, or perhaps you praised a retailer for taking care of a sticky customer service issue? 4. 5. 6. 7. 8. 9. 10. 11. 12. Brian Vickery. Tim Berners-Lee: demand your data from Google and Facebook | Technology. Tim Berners-Lee, the father of the world wide web, has urged internet users to demand their personal data from online giants such as Google and Facebook to usher in a new era of highly personalised computer services "with tremendous potential to help humanity".

Berners-Lee, the British born MIT professor who invented the web three decades ago, says that while there has been an explosion of public data made available in recent years, individuals have not yet understood the value to them of the personal data held about them by different web companies. In an interview with the Guardian, Berners-Lee said: "My computer has a great understanding of my state of fitness, of the things I'm eating, of the places I'm at. My phone understands from being in my pocket how much exercise I've been getting and how many stairs I've been walking up and so on. " "It's interesting that people throughout the existence of the web have been concerned about monopolies. MyData : renverser la relation consommateur, concrètement.

Par Daniel Kaplan le 20/09/11 | 14 commentaires | 5,961 lectures | Impression En 2010, dans l’ouvrage Informatique, Libertés, Identités, nous posions la question : “Que pourrais-je accomplir, moi, si je disposais, sous une forme réellement exploitable, des informations sur mes trajets et mes communications des années passées ? Pas seulement pour contrôler ce que d’autres en font, mais pour les utiliser à mes propres fins ?” Début 2011, en présentant les résultats de l’expédition de la Fing sur la Confiance numérique, nous allions plus loin : “A terme, la règle doit être simple : si vous savez quelque chose sur moi, je dois posséder la même information et pouvoir l’exploiter.” Le 13 avril 2011, le gouvernement britannique a transformé ce qui n’était encore qu’une perspective hétérodoxe, fragilement appuyée sur un projet de recherche américain et une petite communauté d’innovateurs, en un programme d’ampleur nationale : MyData.

“Consumer Empowerment” : nous l’avions rêvé, ils le font.