The iPad Owned Black Friday, So Let’s Start Seeing Better Shopping Experiences Designed For It. The iPad seems to have dominated online shopping from tablets, according to an IBM report, and in fact won out over all other devices in mobile e-commerce. Arguably, that’s because it has far more market share compared to its Android rivals, and because it offers more of a full-web experience, which is more pleasant for browsing standard online retailer sites than what a smartphone screen provides. But tablet-based shopping continues to be a less than optimal experience, and it represents a largely ignored growth area where new solutions and innovative e-commerce experiences can’t come fast enough. The state of online shopping for iPad isn’t exactly thrilling, despite the obvious market opportunity. IBM says that mobile shopping sales climbed over 6 percentage points this year, and mobile visits to e-commerce sites were made by 24 percent of all online shoppers, up a huge 10 percent form last year.
But why bother? Not that everyone’s just leaving well enough alone. E-Commerce Spending On Black Friday Tops $1B For The First Time; Amazon Is The Most Visited Retailer. We’ve seen the reports that Black Friday online sales increased this year, but the numbers are finally in. comScore is reporting that U.S. retail e-commerce spending was $1.042 billion, an increase of 26 percent from last year.
This is the first time Black Friday sales surpassed $1 billion in online spending, says comScore. For the holiday season-to-date, $13.7 billion has been spent online, which is a 16 percent increase versus the corresponding days last year. Consumers spend $633 million on Thanksgiving Day, a 32 percent increase from last year. “Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to avoid crowds at the stores,” said comScore chairman, Gian Fulgoni, in a release.
Digital Content & Subscriptions is the top-growing online retail product category (up 29 percent versus year ago). Accordion Style Checkouts – the Holy Grail of Checkout Usability? This is the 4th in a series of 8 articles on checkout usability that combine findings from our checkout usability study and benchmark of the 100 largest e-commerce sites. Of the top 100 grossing e-commerce sites, 14% use accordion style checkouts. In fact, just after we conducted the checkout usability benchmark yet another of the top 100 sites switched to an accordion style checkout (J.C. Penny). Clearly accordion checkouts are gaining popularity among top e-commerce sites, perhaps most famously by Apple. Accordion style checkouts refer to a checkout process in which each step expands as you progress throughout the checkout, with the past steps often collapsing into summaries of previously entered data.
Are Accordion Checkouts Better? When asking a similar question a year ago for one-page checkouts, we concluded that one-page checkouts aren’t the holy grail of checkout usability. Perceived as Multiple Discrete Steps Expanding on Existing Usability Findings. How Pinterest Drives Ecommerce Sales. La page de livraison : comment l’optimiser ? Suite de notre série, Optimisons notre tunnel de commande, j’en arrive à la page de livraison. [Retrouvez aussi 7 trucs pour une page de confirmation qui fidélise et Abandon de panier : pourquoi tant de haine ? ] Plus ou moins compliquée, selon les marchands (allez donc faire un tour chez 3 Suisses, par exemple), la page de livraison n’est pas non plus dans le tunnel de commande la plus impactante en termes de transformation. Deux cas peuvent néanmoins se poser : L’utilisateur est sur la page de livraison pour passer commande.
Il est donc résolument engagé et plus rien ne devrait l’arrêter ou presque pour parvenir à son objectifL’utilisateur souhaite connaître les frais de livraison et il n’a pas, pour l’instant, 100% l’intention d’acheter Quels sont les facteurs influençant la livraison ? Le délaiLe prixLe lieuLa concurrence Comprendre les besoins de vos utilisateurs pourra également vous aider à comprendre comment moduler votre offre. Les prix sont souvent cachés ou écrits en tout petit. Retailers Enliven Catalog Offerings Through Apps. Mobile Deals Aimed at Black Friday Shoppers Stuck in Line.