The consumer decision journey - McKinsey Quarterly - Marketing - Strategy If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
We're sorry. The webpage you requested cannot be found on this website. We update our website constantly. Branding in the Digital Age: You're Spending Your Money in All the Wrong Places
This month’s Harvard Business Review has a spotlight on social media and branding, with a stand out article by McKinsey , based on a global study of 20,000 consumers. In a nutshell, the article argues that many brands are spending their marketing budgets in all the wrong places, based on an outmoded “funnel” marketing model – and proposes an evidence-based alternative. The article by David C Edelman – McKinsey Global Digital Marketing Strategy, and entitled “ Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places “ can be accessed here (pay-wall), but below you’ll find the speed summary, with implications for social commerce – we think it’s useful. Speed Summary | HBR on Social Media & New Rules of Branding
In the 1950’s, on the children’s live-action adventure Captain Midnight, the Secret Squadron was chartered to combat evil. Decoding the Consumer