Andrea Hart
Boosting Online Campaigns with Geo-Marketing. The Internet is a big place with lots of competition, and the average business owner will need to pick and choose their battles when it comes to online marketing. One of the single best ways to bypass the competition is with geo-marketing, or focusing your efforts on local searches. Here is a glimpse at how geo-marketing could take your SEO campaign to the next level. Skip the Competitive Keywords Fighting large corporations for valuable keywords is a losing battle for many smaller businesses. This is especially true for companies that are looking to get an immediate influx of traffic with PPC advertising. Simply adding local keywords and phrases is one of the easiest ways to narrow down searches and cut bidding costs on PPC campaigns. Reduce Bounce Rates High bounce rates will hurt a company on a few different levels. Focus on the Customers That Matter It is a tremendous waste of time and energy focusing on visitors that will never realistically be customers.
Like this: Like Loading... Effective Search Engine Optimization for 2015. How Local SEO Helps Los Angeles Companies. Optimizing content for search engines has been a proven method to help companies drive targeted traffic to their sites and improve conversions. However, someone looking for a dentist or talent agent in Los Angeles isn't going to want to do business with someone based in Charlotte or Pittsburgh.
Using local SEO tactics can help a company increase conversions and increase revenue from their online presence. What is Local SEO? Local SEO involves targeting local keywords, creating content for local residents, and targeting local residents and businesses on social media. If content marketing is part of the marketing strategy, the content will focus on the city where the business is located or its relationship with the community. Properly Introduce Yourself to Customers Local SEO allows a business owner to make a unique and effective first impression on a customer. Dominate Your Niche.
Top Two Things to Look For in an SEO Company. What to Expect from SEO Analysis. Why Businesses Need SEO Services. Getting More for Your Online Marketing Dollar. Use SEO to Increase Business Profits. The digital landscape is in a constant state of flux. Smart entrepreneurs in the Miami area understand that this is part of running a modern business, and they’re always on the lookout for cost-effective ways to market their businesses. One thing that hasn’t changed over the years is that small businesses have a lot to gain from effective SEO. In fact, SEO has become so important that almost all successful business owners make it integral to their marketing campaigns.
These are two of the benefits that come along with hiring a professional SEO firm: Increase Website Traffic Top search engine positions result in a large increase in website visitors, and the great thing about this traffic is that it is searching for the products and services that your business offers, so these visitors are very likely to convert into paying customers. Good Return on Investment SEO provides you with results you can track. Like this: Like Loading... leetwebca. Optimizing Images for SEO.
When creating a blog post or publishing an article for your website, one of the questions you might have asked yourself is whether to utilize images or not. This dilemma can always be answered by a resounding yes, since a single image can spice up an article. In optimizing an image for your SEO campaign, here are the things that you should consider. Choosing the Right Image This does not mean that you can choose an image based on aesthetic value alone—or worse, a stock photo. Preparing for SEO When optimizing your image for search engines, the first thing to do is to choose the right file name, which is the beginning of image SEO.
Next, you’ll want to place your image near your content to make sure that it will be relevant to your image, the same way it is the other way around. Outdated SEO Tactics to Avoid. Poor URLs Can Cause Browsers to Crash. One of the best practices for building an SEO-friendly URL is to be as short as possible. A more structured URL displays the path of the webpage in relation to the main site. Although Internet Explorer has a URL length limit of 2,083 characters, many believe going over 2,000 characters is ill-advised. The reason, however, isn't just for readability and accessibility. Today's browsers could crash if the URL is too long. This phenomenon has been observed dozens of times, like in a December 1, 2014 support ticket raised to the Mantis Bug Tracker. Mantis couldn't fix the problem since the fault lies with settings beyond its control. Getting into the heart of the problem would be too technical, so your safest bet is to adopt good URL practices.
By stating the components of the page in the URL, visitors can easily determine where they are in your website.