QR Code Press - World Leading News on Mobile Commerce Trends. The results of a recently released Juniper Research study have predicted that near field communication (NFC) will have been used for $74 billion in transactions by the year 2015. This technology is growing in its use for in-store purchases, as well as for buying transit and other forms of tickets. It is becoming an increasingly popular way to use a smartphone as a credit card or paper ticket alternative.
The Mobile Commerce Markets report also indicated that the fast smartphone adoption for applications relating to commerce has not in any way hindered the use and growth of NFC. It showed that in all sectors – including banking, coupons, money transfers, and payments – there are predictions for notable rates of growth.
The author of the report, David Snow, said that it shows how there will be tremendous growth across all of the mobile commerce market segments. However, this same report also underscored that providers of mobile commerce must not lose sight of issues with security. Mobile Commerce: An Industry on the Rise. This is a guest post by Brian Martinowich who is a freelance writer with EarnMBADegree.com, a comprehensive resource guide for online MBA programs. As the Community Manager of the global social good campaign, Tweet Drive, Brian enjoys helping others through his experiences and expertise with social media.
Technology has changed the way the world communicates, and it is rapidly changing the way consumers find businesses and make purchases. As smart phones and tablets become increasingly popular, research is showing that more and more consumers are spending less time on desktop computers and more time on their mobile devices. Research shows that by 2015, there will be more mobile web users then desktop ones. Utilize Social Media Social media sites are utilized by 81 percent of mobile web users while they are browsing. Not all businesses will benefit from every social media site. Optimize Your Website for Mobile If you have only one website for your business, you are losing business.
The Future Of Mobile [DECK] What Google's Acquisition of Motorola Means for Android. Google now owns Motorola. Chinese regulators followed the U.S. and Europe in clearing the deal earlier this week, removing the last barrier. Although the acquisition opens new territory for the search giant, its most immediate effect could be remaking the existing Android landscape. Will Google use its new arm to pound all competitors, or just Apple? Google, a Hardware Company? The first big change will be to replace Motorola's chief. CEO Sanjay Jha is out, replaced by longtime Google employee Dennis Woodside, a man instrumental in the revenue growth of Google as a business over the last several years.
Now his job will be to streamline Motorola’s smartphone product line, cut out the dead weight of Motorola Mobility and deliver on the Android geek’s wet dream. Many pundits and analysts thought that when Google acquired Motorola, it was purely a patent deal. Selling off Motorola's hardware division doesn't appear to be in the plan. Balancing the Ecosystem. Windows Phone will pass iPhone by 2016, IDC says. Computerworld - IDC projects that shipments of Windows Phone will displace Apple iOS to become the number two OS running smartphones in 2016. Android will retain the top spot, IDC said Wednesday morning. The growth of iPhone smartphones from Apple will moderate over the five-year IDC forecast because the popular device will have saturated many markets around the world.
During the period, Apple will start having to rely on its customers to replace older iPhone models while searching out new buyers in emerging markets. "Emerging market growth is of utmost importance if iOS is to gain share," IDC said. The researcher predicts that Windows Phone will gain market share over the five-year period despite its slow start. Nokia, which is making Windows Phone-based devices, is seen as strong in emerging markets, IDC added. In 2016, IDC projects that the iPhone's worldwide market share will drop from from 20.5% in 2012 to 19%. Mobile Device Usage Rising, App Developers Should Prepare: Gartner - Mobile and Wireless. As an increasing number of workers use mobile devices to perform work duties, IT leaders and application developers need to adapt, according to a study from IT research firm Gartner.
Developers and businesses need to evolve mobile applications and interfaces as demand for business-to-business, business-to-employee and business-to-consumer explodes, Gartner says. The release of the iPhone five years ago marked a shift towards a mobile-dominated future, David Mitchell Smith, research vice president and Gartner Fellow, said in a press statement. With phones and tablets becoming a platform for the delivery of applications and information, and not simply a communications tool, the era of running applications solely on desktop and notebook PCs is rapidly being superseded by a fast-moving, diverse era of ecosystems that span consumer electronics, business computing, fixed-location clients and mobile clients.
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Mobile commerce sees 2,000 percent increase in a span of two years. Increasing user friendliness and functionality have made it more appealing to smartphone and tablet users. According to the new IMRG and Capgemini Quarterly Benchmarking Index, the first quarter of 2012 showed that the number of sales through mobile commerce continued to increase, but there was also growth in the bounce rates seen by websites accessed by smartphones and tablets. The index showed that smartphone and tablet transactions have spiked by 2,000 percent in a span of two years, and are responsible for 8.2 percent of the overall online shopping that occurred within the first quarter of 2012. Comparatively, in 2010, m-commerce made up only 0.4 percent of all online sales in the same quarter.
The concern that retailers are currently expressing, however, is that while this increased browsing is also leading to a boost in sales, the bounce rates are also on the rise. This year, the bounce rate was 27 percent, having increased from 23 percent at the same time last year.