Analytics Official Website - Web Analytics & Reporting – Google Analytics. Social CRM: The New Rules of Relationship Management. Experiments on Google+ and Twitter Influencing Search Rankings. The mystery began on July 3rd when Google Realtime Search went dark. The next day we learned that the underlying cause was Google losing access to its special Twitter data feed. The source of the disagreement is unclear, but the effects have been immediate. Realtime Search disappeared - all of it, not just the part that relied on Twitter. This included Realtime results from Google News, Blog Search links, Facebook fan page updates and more. No Realtime results? To gain perspective on what's at stake, consider the example of journalists and protesters staying abreast of current events during the recent government upheavals in the Middle East.
Yes, this s#&t matters. For the past two years Google used Twitter not only to power Realtime results, but also for faster indexation of content and, we believe, to calculate Author Authority for use in their ranking algorithm. In the absence of the Twitter Firehose, can tweets still influence rankings?
Test 1: Firehose On Test 2: Firehose Off Twitter 1. Google Plus SEO Experiment | BowlerHat.co.uk. Written by Marcus Miller on . Posted in Blog, Social Media If you are not a search marketing person, then you probably haven’t noticed, despite some considerable efforts from Google, but Google is pushing Google plus, a new social network aimed somewhere between the Facebook and Twitter market. At the same time, they are also moving away from a set of ten blue links as the search results for a given phrase and ever closer to a set of individual and customised search results for every user that they like to call Search, plus My World.
What exactly is My World Well, Google is trying to give you a complete social experience, but within the browser environment. The goal here is that your search results can be customised in accordance with things that you like (well, +1, like was taken) and things that your connections also like and vice versa. Plus What Now? So, the million dollar question: how does this effect you as a business owner looking to do better in search? 1. Results? Next Up. Why Every Marketer Now Needs a Google+ Strategy. Last week, Google rolled out "Search Plus Your World," an update to Google's universally popular search engine that biases logged-in users to receive socially shared content and markup in the results. Danny Sullivan wrote two excellent must-read pieces on the topic - Google's Results Get More Personal and Real-Life Examples of How "Search Plus" Pushes Google+ Over Relevancy.
Thank God for Danny. If it wasn't for his tireless coverage, I'd feel obligated to spend hours writing those pieces myself (and they probably wouldn't be as good). SEOmoz received a lot of requests for coverage, but typically we don't like to rush into writing about a new service/technology/change until we've got at least a few days of playing with it, watching the tech news cycles spin and evaluating how it might change practices for inbound marketers. I know that as a marketer, there's missed opportunity if I'm ignoring Google+ (the search above is done totally logged-out). Howdy, SEOmoz fans.