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Self-Perception Theory and Marketing through Avatars « The Psychology of Video Games
I recently found out, via this article on Mindhacks.com , about an interesting paper by researcher Jeremy Bailenson in The Psychologist . ((Balenson, J. (2012). Doppelgangers — A New Form of Self? The Psychologist, 25 , 36-38.))Ideal Self Image and Game Choice « The Psychology of Video Games
The Psychologist has an article on the surprising effect of seeing a digital avatar of yourself – as if looking at your body from the outside. The piece covers a range of effects found in psychology studies, from increasing healthy behaviour to encouraging false memories, but the bit on deliberate avatar-manipulation for advertising caught my attention. One such consequence is depicted in Steven Spielberg’s adaptation of the Philip K. Dick short story Minority Report.

