Content - What Not to Do With Your Online Presence in 2013 Now that your business has survived the much-hyped "end of the world," handling your online marketing should be a piece of cake, right?
6 Chinese Online Trends You Should be Anticipating in the Year of the Snake With the new moon in February, the Year of the Snake will be upon us.
How to Use Social Partnerships to Amplify Your Marketing Would you like to combine forces with another company in a collaborative promotion? Want to know why this is wise and how to do it? Keep reading… Going Beyond the Customer Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship.
Internet Marketing Services Company, Expert in Search Engine Optimization, PPC, Social Media Marketing and More
Each week in 2011, I shared the five most-useful social media tools on the Web. Finally, the time has come to unveil the top five most-useful social media tools of the year. It’s the culmination of a countdown that started two weeks ago at No. 20. You can see the first installment here, the second one here, and the third—here. It wasn’t easy narrowing down the tools that would occupy the top spots, but we arrived after much deliberation and discussion. The year's 5 most-useful social media tools for PR and marketing
Collection of 2012 Tip-Related Articles for SEO, Social & Internet Marketing SEJ Editor - Melissa is the owner of SEO Aware, LLC. She is a consultant and trainer helping companies make the most of their content marketing and SEO. She specializes is the Psychology behind blogging and content marketing. Melissa is also an associate at SEOmoz.org, an associate and writer at CopyPress an editor at Authority Labs and a columnist at SmallBizTrends.com She is a self-proclaimed Star Wars and Internet geek and volunteers with big cats at BigCatHabitat.org.
As we prepare to ring in the new year, let’s take a few minutes to reflect on what’s most important as a marketer or PR practitioner, particularly as the media landscape continues to evolve. Below are some reminders and/or resolutions related to our practice. These are simple rules. And the best part: they’re fairly easy to incorporate into working life, yet as guiding principals can make a big difference. Resolve to be a better writer—in 140 characters or less. In an age of tweeting, being succinct is key and helps in making your content viral. 11 New Year’s resolutions for PR and marketing professionals
With over 135 million users, 59% of which are located outside of the United States and with 75 of the Fortune 100 companies using the network for marketing and recruiting purposes, LinkedIn has become a critical platform for building, connecting with, and growing your personal and professional networks. As the leading business social network, LinkedIn offers the chance to connect with professionals all around the world and from all industry backgrounds. But how do you convert networks into customers, and ‘likes’ into sales? 1. Learn from your peers 11 Marketing Tips for LinkedIn
Why Your Social Media Marketing Campaign Can Fail Right from the Start The study identified the fact that a significant percentage of perceived social network activity is driven by a relatively small proportion of power users who then skew perception in the way the social network really operates. The study showed that: “… between 20% and 30% of users Why Your Social Media Marketing Campaign Can Fail Right from the Start
8 Quick Ways to Increase Your AdWords CTR There are times you just want to increase your click-through rates. You might need to raise it to help Quality Scores, increase traffic, or gain visibility for a new product. Often by just raising click-through rates, you might not be raising your conversion rate. You can even decrease your conversion rates with ads. However, we’re going to focus on raising click-through rates regardless of how it affects other metrics.
Google Plus Is A Very Big Deal Indeed For Social Media Marketers - MostHost Cloud Hosting Blog Google Plus was a bit controversial when it first opened.
9 Ways to Integrate Email and Social Media Marketing Are you wondering how to add social media to your email communications? Email and social media marketing go together like Batman and Robin. They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals. Is Email Dead?
Search Engine Optimization or Social Media Marketing | Build-a-Blog-Site | Build-A-Blog
inShare106 The new version of Google Analytics has been a hit-or-miss type of implementation. I personally think that most resistance to change is a type of “Professional Inertia”; where people get to know the tools they use so often, that any modification of those tools is greeted with resistance. The New Google Analytics Fuels an On-Site Revolution
The Essential Guide to Meta Descriptions that Will Get You Found Online
This might be unexpected advice coming from an agency’s lead representative for social media, but the truth is that social media will not save your marketing program. With my mind on the approaching start of spring training, here’s an analogy: The pitcher is one of the most important members of a baseball team, but pitching alone can’t carry a team to the World Series. The same is true for social media. PR exec: Social media is not your savior
These tools are not for measurement, but instead evaluation. They will give you some form of meaningful data to use in reports—plus they don’t cost anything. This is by no means an extensive list. Others exist, but even a few of them together will provide you with meaningful intelligence. 20 free tools to evaluate social media
It’s a top list. Please don’t sigh if you’re read about them on here before, because my most recent one just got a whole load more awesome, and there’s plenty that YOU can learn from it. I’ve written in the past all about how to write an awesome top list which will get lots of people talking about your website, but until a couple weeks ago, it had been a long time since I’d written an effective one. With my IncomeDiary hat on, I produced a new top list, and tracked the progress that my website and fan page has made since the release. Here is what I’ve found… The Best Thing You Can Do For Your Website
10 Wordpress Plugins, You Can’t Blog Without! | Build-A-Blog
The Ultimate Google+ SEO Guide
Slideshow: 10 Invaluable (Yet Free!) Online Marketing Resources Business on Main
3 Successful Google+ Pages and Why They Work
33 New Digital Media Resources You May Have Missed
Collection of 2012 Tip-Related Articles for SEO, Social & Internet Marketing
Tips for a Social Media Marketing Campaign
Leveraging the Power of Facebook
Online Video Marketing Tips For Brands & Websites From iVillage
12 Google+ Marketing Tips From the Pros
5 Valuable SEO Spreadsheets Resources
10 Ways to Add Facebook Functionality to Your Website
Twitter, Facebook, LinkedIn, Google+ — Advancing What Brands Can Do in the Social Channel
Pinterest: Link Building & SEO Strategies
10 Promising Free Web Analytics Tools
Best Free Website Analytics Tools | Tools
How to be a rock star on 8 social media platforms
Why, and An Easy Way, To Set Up a 301 Redirect on Your Blog
How to Hold a Google+ Hangout and Why You Should
Who rules social media? [Infographic]
Infographic: The Authority Building Machine
How To Add Google+ To Your Social Media Marketing Strategy
Google+ opens to businesses and brands
Marketing Data, Metrics, Charts & Graphs | HubSpot
20 KPIs you should monitor in Google Analytics
Which Web Analytics Is Best for You… and Why
SEO’s Three Stages of Keyword Success
12 Most Critical Things Businesses Must Know About New Facebook
10 Things You Should Include in a Social Media Plan
The 50 Best “Best-Of” Online Marketing Lists
15 Questions for Social Media Marketing and Measurement Success
10 Things You Should Include in a Social Media Plan
The 10 commandments of Video Marketing
SEO, social media marketing among top tools for B2B marketers
Social Media Optimization - 4 Essential Social SEO Tips to Boost Business Results
LinkedIn Company Status Updates: A MUST Use Marketing Tool