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A lot of growing businesses face a common issue as they advance past the early stages of their development: How can they accelerate growth while concurrently improving distribution efficiencies? In other words, how can they build a business with capital efficiency? Or, better yet, what kinds of things does an expanding company need to do to grow profitably? I bring up this issue because one of the portfolio companies I work with is undergoing that evolution right now.
赫尔辛基2012年5月9日电 /美通社亚洲/ --芬兰航空 (Finnair) 今日开通重庆至赫尔辛基直飞航线。从地理位置上来说，赫尔辛基是通往欧洲50多个目的地最合理的中转站。这条新航线是芬兰航空力求提供航程最短、最方便的亚欧航线的战略的一部分。
Joe Chernov is the vice president of content marketing for Eloqua . He is responsible for creating, distributing, and measuring content that increases awareness and drives demand. Follow him @jchernov .
Most people who work on the web…whether they are veteran SEOs or web content strategists…know about deep linking.
Social Media Marketing Predictions for the Near Future Today, the social media landscape is nothing if not unsettled. Google is drastically changing its business model, and a linchpin of its strategy is Google+, a platform Google aspires to take beyond what we currently think of as a social media network. Facebook is about to launch an IPO; how the new ownership dynamics will affect the firm's strategy is anybody's guess, but earnings pressure and accountability to stockholders will now have to factor into its business plan in a big way.
It’s going to be OK... Google promises ! But what does that mean to the small- to medium-sized business owner? Especially the ones who do everything by the "Google book" only to fearfully watch Google web visits plummet with every ruthless update.
Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot . In a study of 3,128 HubSpot B2B customers in 2011, LinkedIn generated a visitor-to-lead conversion rate of 2.60%, on average. That's four times higher than the average visitor-to-lead rate for Twitter (0.67%) and seven times higher than the average rate for Facebook (0.39%). Moreover, LinkedIn is growing faster than Twitter and Facebook Though LinkedIn now ranks behind Twitter and Facebook in monthly user activity, LinkedIn is growing at a much faster rate than both social networks, according to separate research from Compete . <p style="text-align:right;color:#A8A8A8"></p>
Consumer lifestyles and attitudes are changing at breakneck speed.
Are you using the Google+ video hangout feature? Are you looking for some creative ideas to use hangouts? Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool. Hangout Features Google+ has been updating the regular Hangout features.
As a native of Pasadena, I have a special place in my heart for Trader Joe’s. The specialty grocer opened its first store in this California town in 1967. Over time, America has embraced Trader Joe’s. Its stores sell an estimated $1,750 in merchandise per square foot , double that of Whole Foods. And this ridiculously successful, kid-friendly neighborhood market with a cult following is a brand built on booze.
This is the first article in a 10-part content series on Unified Marketing, which will bring to light collaborative marketing principles and successful strategies in areas including marketing, branding, PR, social media, mobile and other digital practices. You have a problem. Your brand is launching a campaign targeting women in their 20s. Some know your brand; others do not. How do you engage your established fans while appealing to newbies? Do you simply blast one message across a variety of platforms?
I’m sure many people are aware of the level of censorship that occurs in China. This was amusingly highlighted recently by the re-launch of James Cameron’s Titanic in 3D. Having cut Kate Winslet’s nude scene for quite comical reasons, I thought I would look at how censorship affects your attempts to communicate with consumers, the media and other stakeholders within China. Generally speaking, censorship in China doesn’t have to have an impact on your marketing and communications strategies, but you should be mindful of it. Therefore, I am going to introduce three ways to work within the rules and achieve success, before highlighting some topics best avoided. However, before I plunge into that, here’s a short interview with James Cameron that explains why Titanic 3D was censored, just in case you missed it.
Effective marketing tactics must be constantly evaluated and re-evaluated to stay ahead of your competition, but you know this, management is highly risk adverse. How do you crack this impasse? There are new programs that you strongly suspect are worth testing to see if they work better, but getting approval by the C-Suite on new programs can be difficult. I was at Eloqua’s user conference, The Eloqua Experience as a guest, when I heard Brian Kardon give a presentation on marketing and sales alignment.
Social Media Marketing Keys No matter what kind of business you are in, social media marketing has become extremely important . Many large companies are now integrating social media as part of their primary marketing plan, including a wide range of companies, from the top auto insurance companies to Macy’s to Ford Motor Company.
The world is moving from desktops & laptops to mobiles & tablets. Marketers worldwide face a challenge to weave out mobile marketing plans. Here is an infographic by the Social Media Research Team at Convonix, which will sum up the importance of mobile internet as a marketing medium:- Embed this image on your website:- <a href=” http://www.convonix.com/blog/10-incredible-mobile-marketing-insights-infographic/ ” title=”Infographic – 10 Incredible Mobile Marketing Insights”><br /><img src=” http://www.convonix.com/wp-content/uploads/Convonix-Infographic-1.jpg ” <img width=”600″ height=”1450″ alt=”Incredible Mobile Marketing Insights” /></a><br /><br/>Source: <a href=”http://www.convonix.com” title=”Convonix Internet Marketing Firm”>Convonix Internet Marketing Firm </a><br/> <p style="text-align:right;color:#A8A8A8"></p>
Integrated Marketing Communications