Marketing Infographics / Manage the Flood of Data to Drive #Marketing Effectiveness #Infographic. 6 Ways Companies Can Improve Customer Acquisition Cost and Spend Less. A lot of growing businesses face a common issue as they advance past the early stages of their development: How can they accelerate growth while concurrently improving distribution efficiencies? In other words, how can they build a business with capital efficiency? Or, better yet, what kinds of things does an expanding company need to do to grow profitably? I bring up this issue because one of the portfolio companies I work with is undergoing that evolution right now. It’s an exciting time for the business, and the CEO has proven exceptionally skilled at focusing his senior management team around driving higher growth, while also improving distribution economics. That can be a tricky balance to strike, which is why I thought it might be helpful to walk you through this company’s experience, highlighting a few of the key decisions that its CEO has made to better align with that goal.
Let’s start with some background information. So what’s the problem, you ask? That’s exactly what it’s done. 芬兰航空开通重庆至欧洲航线. 赫尔辛基2012年5月9日电 /美通社亚洲/ --芬兰航空 (Finnair) 今日开通重庆至赫尔辛基直飞航线。 从地理位置上来说，赫尔辛基是通往欧洲50多个目的地最合理的中转站。 这条新航线是芬兰航空力求提供航程最短、最方便的亚欧航线的战略的一部分。 芬兰航空是首家开通欧洲至重庆直飞航线的运营商。 该公司首席执行官韦赫维莱宁表示：“1988年，我们成为欧洲西部首家开通欧洲至北京航线的航空公司，我们一直致力于为东西方建立更紧密的联系，此次开通新航线实乃顺理成章之举。 中国公司和很多西方公司目前正在重庆拓展业务，尤其是电子、汽车和化工行业，重庆和欧洲市场之间的商务旅行和货运前景十分广阔。 对于休闲旅客而言，飞往赫尔辛基的航班让他们能够很快地接触到欧洲的不同文化和景点——从巴黎埃菲尔铁塔和罗马斗兽场到克罗地亚迷人的达尔马提亚海岸以及芬兰拉普兰宁静的荒野和北极光。 芬兰航空使用空客 A330 和 A340 飞机来运营这条航线，飞行时间为八个半小时。 芬兰航空目的地（中文）： 芬兰航空微博： 芬兰航空博客： 芬兰航空集团网站： Feel Finnair： via.Helsinki： 芬兰航空移动服务：m.finnair.com 消息来源 芬兰航空. 8 Ways to Get the Biggest Marketing Bang Out of SlideShare.
Joe Chernov is the vice president of content marketing for Eloqua. He is responsible for creating, distributing, and measuring content that increases awareness and drives demand. Follow him @jchernov. Salesforce.com’s Jennifer Burnham calls it, “a library in the cloud.” JESS3 co-founder, Jesse Thomas describes it as, “Wikipedia mixed with Delicious and Vimeo.” Yet, despite its sharp growth and high-profile acquisition, many marketers are unsure of what to do on SlideShare beyond uploading PowerPoints. 1. SEO is one of the biggest cost centers in marketing, and with good reason. 2. While SlideShare may not rival Facebook, Twitter, or LinkedIn in referral traffic, it’s clearly the thickest segment of the SEO tail. 3. People tend to trust content they discover organically more than they do content hosted on a corporate homepage. 4. Unlike many social channels, the impact of SlideShare can be tracked all the way into the proverbial “sales funnel.” 5. 6. 7. 8.
Doing Business in China & What U.S. Organizations Really Think. 7 Simple Deep Linking Tactics You Ought to Use. Most people who work on the web…whether they are veteran SEOs or web content strategists…know about deep linking. They understand that it is all about linking internal pages. You link internal pages to other internal pages…and you get other sites to link to these internal pages But few of them actually understand the advanced tactics of deep linking that reduce visitor bounce rate while improving page views, time on site and even subscriber numbers. If you’d like to learn more about the importance of deep linking, deep linking tactics and when you should avoid deep linking…keep reading. Let’s do a quick little inbound link audit on your site. Before we get started, here’s a test.
Hit enter and then click on the “Top Pages” tab: And then calculate the number of inbound links to your home page versus inbound links to all other pages on your site. What that means is people are not hitting internal pages. In fact, the higher you can get that ratio, the better. 3 reasons why you should deep link. Social Media Marketing in 2015. Social Media Marketing Predictions for the Near Future Today, the social media landscape is nothing if not unsettled. Google is drastically changing its business model, and a linchpin of its strategy is Google+, a platform Google aspires to take beyond what we currently think of as a social media network. Facebook is about to launch an IPO; how the new ownership dynamics will affect the firm's strategy is anybody's guess, but earnings pressure and accountability to stockholders will now have to factor into its business plan in a big way.
On the hardware side of the social media equation, we're in the middle (or maybe the early stages) of a shift from anchored interaction to mobile interaction: judging from what I observe on the Chicago tollways, people are already spending more time on smartphones than they could possibly spend on desktop computers. (BTW, my crystal ball has always been a little dusty, so please share your predictions! 1. 2. Music and other audio content? 3. 17 Ways SMBs Can Survive the Google Penguin Update Effect. It’s going to be OK... Google promises! But what does that mean to the small- to medium-sized business owner? Especially the ones who do everything by the "Google book" only to fearfully watch Google web visits plummet with every ruthless update. Launched last week, the Google Penguin update is designed to get rid of spammy websites and businesses Google has identified as trying to cheat the system. The algorithm change is said to promote high quality content and penalize webspam while impacting about 3 percent of search queries.
Google: Doing The Right Thing, Not Always The Right Way Contrary to popular belief, Google says the Penguin intent is to help the overall search experience versus put legitimate businesses in jeopardy of losing precious web traffic and bottom line sales. How can a business protect itself from the potential crush of Penguin or the next Google algorithm change? Deep SEO Inhale... There is life beyond Google for gaining online visibility. LinkedIn Beats Twitter and Facebook in B2B Conversions. Social Media Infographics / The Marketer’s Guide To Social Media #Infographic #marketing #socialmedia. Meaningful marketing. Consumer lifestyles and attitudes are changing at breakneck speed. Futurologist and founder of trend forecasting agency Kjaer Global, Anne Lise Kjaer has redefined the Four Ps of marketing for the future In Paris there is now a pledge to reduce street advertising by 30 per cent by 2013.
This policy is indicative of a growing concern about the mental pollution caused by the global “consumption machine”. A fresh and meaningful marketing approach is required – and the first step is to talk to your audiences as people, rather than just consumers. Tomorrow’s marketing must match people’s values to fulfil real needs and expectations. The 4P business model By applying a 4P mindset to the changing face of marketing, you can imagine the future, plan what your brand should do differently, and then map out how best to do it. Our values are not genetic – but embedded and normalised by what we encounter in our social environment. 1. 2. 3. 4. How to Use Google+ Hangouts for Your Business. Are you using the Google+ video hangout feature? Are you looking for some creative ideas to use hangouts? Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool.
Hangout Features Google+ has been updating the regular Hangout features. There used to be two distinct types of hangouts—regular and with extras—but recently some of those extra features have been added to the regular type. Here are the current features for regular video hangouts: Instant video conferencing with up to nine other peopleInvitation-only or open to the public optionConnect many cameras to your hangout video, and easily switch between them. Current hangouts with extras give you the ability to: Give the hangout a title or nameCreate a shared whiteboard presentationMake a call from inside the hangout interface The biggest advantage of using the hangouts with extras is to give the hangout a name or title.
Hangouts on Air How to Get Started. 3 PR and marketing secrets from Trader Joe's. As a native of Pasadena, I have a special place in my heart for Trader Joe’s. The specialty grocer opened its first store in this California town in 1967. Over time, America has embraced Trader Joe’s. Its stores sell an estimated $1,750 in merchandise per square foot, double that of Whole Foods. And this ridiculously successful, kid-friendly neighborhood market with a cult following is a brand built on booze. Here are three marketing lessons we can learn from Joe Coulombe, the founder of Trader Joe’s, who created one of the most well loved markets in America: Choose a specific audience that has a need. Coulombe opened the first Trader Joe’s store to serve the overeducated and underpaid population of Pasadena—the journalists, teachers, museum curators and musicians.
Furthermore, Coulombe noted a strong correlation between alcohol consumption and education level, according to the travel and dining publication Gayote. And it has worked. (Image via) For marketing and PR, the future isn’t interactive—it’s unified. This is the first article in a 10-part content series on Unified Marketing, which will bring to light collaborative marketing principles and successful strategies in areas including marketing, branding, PR, social media, mobile and other digital practices. You have a problem. Your brand is launching a campaign targeting women in their 20s. Some know your brand; others do not. How do you engage your established fans while appealing to newbies?
Do you simply blast one message across a variety of platforms? No, you don’t. Instead, you adopt the unified marketing approach. For instance, you might build a rewards program for your loyal customers and send coupons to those new to your brand in the hope of winning their loyalty. “Unified marketing is about tailoring the right message to the right person at the right time,” explained Rachel Conforti, director of marketing at Definition 6. Emotion and experience are central to the idea of unified marketing. 101 Things About China – #5 – “Titanic” Censorship. I’m sure many people are aware of the level of censorship that occurs in China. This was amusingly highlighted recently by the re-launch of James Cameron’s Titanic in 3D.
Having cut Kate Winslet’s nude scene for quite comical reasons, I thought I would look at how censorship affects your attempts to communicate with consumers, the media and other stakeholders within China. Generally speaking, censorship in China doesn’t have to have an impact on your marketing and communications strategies, but you should be mindful of it.
Therefore, I am going to introduce three ways to work within the rules and achieve success, before highlighting some topics best avoided. However, before I plunge into that, here’s a short interview with James Cameron that explains why Titanic 3D was censored, just in case you missed it. I’m sure you’ll agree; it’s pretty funny - James Cameron Interview – Titanic 3D in China Top 3 Tips for Beating Censorship 1. 2. 3. Topics Best Avoided Overall… Marketing Infographics / How to Intelligently Analyze the Success of your #Marketing. #infographic. Marketing Infographics / 7 Deadly Sins of #Mobile #Marketing #Infographic. Marketing Infographics / Should you hire or contract your #marketing department #infographic. Marketing Infographics / #Infographic on the Visual aspect of #marketing. How To Get A CMO To Approve A New Marketing Program.
Effective marketing tactics must be constantly evaluated and re-evaluated to stay ahead of your competition, but you know this, management is highly risk adverse. How do you crack this impasse? There are new programs that you strongly suspect are worth testing to see if they work better, but getting approval by the C-Suite on new programs can be difficult. I was at Eloqua’s user conference, The Eloqua Experience as a guest, when I heard Brian Kardon give a presentation on marketing and sales alignment.
Wow! Best presentation I have seen in a long time. Click to Tweet This Post: ★ Tweet How To Get A CMO To Approve A New Marketing Program ★ A quick look at his achievements explains why I think that of him. Who better to ask how to sell the CMO on a new idea? Watch The Video Here Want To Read This Post? -New here? “Great ideas have to be presented in the language of the company. “Understand how the marketing programs tie into the language of the senior executives. Like this: Like Loading... Integrating SEO & Social Media Marketing (Video) 10 Keys to Social Media Marketing. Social Media Marketing Keys No matter what kind of business you are in, social media marketing has become extremely important.
Many large companies are now integrating social media as part of their primary marketing plan, including a wide range of companies, from the top auto insurance companies to Macy’s to Ford Motor Company. You might not think that affordable online car insurance would draw a lot of attention from consumers, but recent research from the Pew Foundation reveals that consumers carefully research many different kinds of products before making purchase decisions and social media is a major force in getting information to consumers. As a result, social media marketing should be at the top of your list of priorities this year. Often, social media marketing activities get delegated to IT and marketing personnel. Social media is about networking. Social scoring is a new trend in social media marketing.
Social media outlets are not limited to Twitter and Facebook. Marketing Infographics / Marketing your event with Social Media #Infographic #SocialMedia #Marketing. Social Media Infographics / Branding & How It Works In The Social Media Age #marketing #socialmedia. Infographic - 10 Incredible Mobile Marketing Insights - SEO Social Media Blog. The world is moving from desktops & laptops to mobiles & tablets. Marketers worldwide face a challenge to weave out mobile marketing plans. Here is an infographic by the Social Media Research Team at Convonix, which will sum up the importance of mobile internet as a marketing medium:- Embed this image on your website:- <a href=” title=”Infographic – 10 Incredible Mobile Marketing Insights”><br /><img src=” <img width=”600″ height=”1450″ alt=”Incredible Mobile Marketing Insights” /></a><br /><br/>Source: <a href=” title=”Convonix Internet Marketing Firm”>Convonix Internet Marketing Firm </a><br/>
Why Major Marketers Are Moving to Google+ How and Where Does SEO Fit Into Digital Marketing in 2012? SEO vs. Inbound Marketing: Battle of the Brands. Can Marketers Optimize Branding Campaigns in Real Time? Marketing Infographics / Why Not Include #Pinterest in Your Internet #Marketing Strategy. Marketing Infographics / Designing the Perfect Call to Action #marketing.
Marketing Infographics / Social vs. Search #Marketing: How They Compare. Marketing Infographics / Storytelling vs Corporate Speak #marketing #infographic #pr. Bit. 8 Tips for Training Social Media Marketers. Why Relationships Matter and ROI Doesn’t. 3 Ways Google Social Search Should Change Your Marketing. How to Turn Interested Prospects into Lifelong Customers Through “Youtility” Marketing. The Essential Step-by-Step Guide to Internet Marketing | HubSpot Ebook. China’s Massive Web Audience Turns to Social, Mobile, Video. B2B Marketing: What It’s Like in the Real World. 101 Things About China – #1 – The Importance of Understanding. The Role of Social Media in the Future of Online Marketing. The Media Is Using Twitter… Are Your Press Releases Present and Optimized? This Year's Highlights for B2B Marketing. 6 Social Marketing Goals To Keep In Mind For 2012. 12 Days of Christmas Internet Marketing Roundup.
Publications Marketers Struggle With Social Media 12/13. Bill Robinson: When Marketing Minds Collide. 20 social media marketing dos and don’ts. Retailer Digital Marketing Spend will Grow in 2012, Shift to Content Marketing? There is No ROI in Social Media Marketing. 7 Marketing Links You’d Be Crazy to Ignore. Influencer Marketing: The Ultimate Guide to Influencer Marketing. Public Relations Blogger.
Study: 88 percent use social media for PR, although marketers lead efforts. 7 Steps for Implementing Your Inbound Marketing Strategy. The Lede: 7 Marketing Links for Smart People. The Lede: 7 Writing and Marketing Links You Don’t Want to Miss. B2B Marketing: Why Content is the New Creative - DeSantis Breindel. Are Companies Wasting Their Money On Social Media As A Marketing tool? How To Add Google+ To Your Social Media Marketing Strategy. Stalled Out with Your Online Marketing? This May Be All You Need to Move Forward.
5 surprising reasons haters are good for your business. 7 Ways to Improve Your Marketing in 60 Seconds or Less. Twitter Marketing: The 4-1-1 on Building Your Following. The Other Side of Search Marketing – Popular by Demand. Fifty-five percent of companies have closed deals through social media marketing. The #Marketing Muse - #SEO Edition. The #Marketing Muse - #PR Edition.
The #Marketing Muse. The #Marketing Muse - #SEM Edition. 9+ Free Trials That Can Instantly Improve Your Online Marketing Efforts. Marketing News. Strategic Planning. Consumer Behaviour. Online Marketing. Marketing Management. Integrated Marketing Communications.