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Return on Marketing Divestment: When Is It Time to Let Go?
B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
PR, Communication, and Marketing Trends 2012 – Part 1 What’s in store for communicators, PR pros, and marketers in 2012? It’s that time of year again! It’s time for the PR, communications, and marketing world to look at the challenges and opportunities ahead. PR, Communication, and Marketing Trends 2012 – Part 1
30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change It’s this time of year again! In the previous years my web trends lists were very successful, both as predictions and by traffic or number of shares. People working in the web industries want to know what’s ahead. So for 2012 I want to tell you again what’s coming up. Basically I’m not predicting anything here; instead I just list trends you can already see and measure, but which will be obvious next year.SEO
The #Marketing Muse - #SEO Edition
The #Marketing Muse - #PR Edition
The #Marketing Muse
The #Marketing Muse - #SEM Edition
The #Marketing Muse - #SEM Edition
The #Marketing Muse - #PR Edition
The #Marketing Muse - #SEO Edition
The #Marketing Muse
John Reynolds, marketingmagazine.co.uk, 27 September 2011, 08:30AM Marketers face a heightened risk of gaining a criminal conviction if their brand appears in ambush marketing during the London 2012 Olympics. To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options. Don't have an account? Marketers warned over 2012 ambush marketing conviction threat Marketers warned over 2012 ambush marketing conviction threat
The nature of marketing is to attract as many eyeballs as possible, or place yourself where everyone is looking. So when most people are riding the social networking wave, it’s perfectly natural that marketers try their best to get involved. In China right now, people are on Weibo (microblogs), and all major internet companies have made their attempt to to get a piece of the action. Sohu, Sina, Tencent, and NetEase all have their own versions of weibo, while older social websites such as Douban and Tianya are trying to merge microblogs into their existing business models. Microblog Marketing Becoming a Dubious Business in China? Microblog Marketing Becoming a Dubious Business in China?