background preloader

Marketing News

Facebook Twitter

Return on Marketing Divestment: When Is It Time to Let Go? B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report] PR, Communication, and Marketing Trends 2012 – Part 1. What’s in store for communicators, PR pros, and marketers in 2012?

PR, Communication, and Marketing Trends 2012 – Part 1

It’s that time of year again! It’s time for the PR, communications, and marketing world to look at the challenges and opportunities ahead. It’s time we determine what’s in store for our businesses, our industry, and our way of working. We spent weeks scouring the web, talking to industry experts, and listening to our customers. We wanted to boil down the changes we see shaping the PR and marketing landscape to ten essential trends. After doing our research, we noticed a red thread going through the majority of the trends we highlight below.

For us, the trends below are about understanding these changes in human behavior, the technologies that affect them, and the engagement you can create from giving your audience a sense of achievement, empowerment, authenticity, and fun. We live in amazing times, but it can only get even better in 2012! 1. Image by bo47 (click to view Flickr stream) 2. 3. 4. A very personalized Mini. 5. 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change. It’s this time of year again!

30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change

In the previous years my web trends lists were very successful, both as predictions and by traffic or number of shares. People working in the web industries want to know what’s ahead. So for 2012 I want to tell you again what’s coming up. Basically I’m not predicting anything here; instead I just list trends you can already see and measure, but which will be obvious next year.SEO Good bye PageRank and links – links and PageRank matter less and less.

Freshness – the latest Google update is perhaps more important than the high quality update dubbed Panda. Quality – the Panda update wasn’t really about pandas, as I hope you know: it was about ”high quality” sites. SEO is just a part – SEO isn’t dead in 2012, but it’s more and more part of bigger ideas and concepts. SEO marries CRO – The two disciplines, SEO and CRO or conversion optimisation are just two sides of one coin. Search Google does it already on Google News, Google Places and Google Images. Social media. The #Marketing Muse - #SEO Edition. The #Marketing Muse - #PR Edition. The #Marketing Muse. The #Marketing Muse - #SEM Edition. The #Marketing Muse - #SEM Edition. The #Marketing Muse - #PR Edition. The #Marketing Muse - #SEO Edition. The #Marketing Muse.

Marketers warned over 2012 ambush marketing conviction threat. John Reynolds, marketingmagazine.co.uk, 27 September 2011, 08:30AM Marketers face a heightened risk of gaining a criminal conviction if their brand appears in ambush marketing during the London 2012 Olympics.

Marketers warned over 2012 ambush marketing conviction threat

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options. Don't have an account? Microblog Marketing Becoming a Dubious Business in China? The nature of marketing is to attract as many eyeballs as possible, or place yourself where everyone is looking.

Microblog Marketing Becoming a Dubious Business in China?

So when most people are riding the social networking wave, it’s perfectly natural that marketers try their best to get involved. In China right now, people are on Weibo (microblogs), and all major internet companies have made their attempt to to get a piece of the action. Sohu, Sina, Tencent, and NetEase all have their own versions of weibo, while older social websites such as Douban and Tianya are trying to merge microblogs into their existing business models. The future of microblogs should be VERY bright. However like in any shooter game, when your Gatling gun overheats, you know it’s gonna jam and nasty things will happen. Today Chinese blogger Wang Hero revealed a rate card from a certain “microblog marketing company.”

In terms of marketing efficiency, all these services might easily sum up to a grand-looking heap of nothingness. Rate card from microblog marketing company.