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How Content Marketers Can Reach a Larger Audience by Redefining the eBook. 101 Things About China – #6 – How to Get Noticed Online. With around 520 million internet users now in China, getting noticed online is obviously going to be tough, and it’s even tougher if you don’t understand online PR and content marketing in China. With the “Great Firewall of China” blocking many of the English social media sites, Chinese users are very much restricted in how they can access some of your content; not to mention that the vast majority of searches are done in Mandarin Chinese. It’s therefore vitally important that you get your messages out through as wide a variety of channels as possible, and this includes both traditional and new media.

With this in mind, here are my Top 5 Tips for getting noticed online in China: 1. Optimize Your Website in Mandarin Chinese If you are serious about getting noticed in China, you should have an optimized Chinese website. The simple fact: Most people only speak Mandarin and if your website is only in English, it’s not usable. 2. 3. 4. 5.

Overall… Remember, “Local Content is King!” 3 Tips for Increasing Your Content Productivity. Профицит торгового баланса РФ вырос в июле на 12,8% :: Экономика. Положительное сальдо торгового баланса РФ в июле 2009г. составило 10 млрд 190 млн долл., увеличившись на 12,8% по сравнению с показателем предыдущего месяца (9 млрд 028 млн долл.), сообщает Банк России. По сравнению с июлем 2008г. профицит торгового баланса сократился на 45,5%. Данные публикуются по методологии платежного баланса. Положительное сальдо со странами дальнего зарубежья в июле 2009г. составило 8 млрд 014 млн долл., увеличившись по сравнению с июнем 2009г. на 8,9%. Положительное сальдо со странами СНГ в июле 2009г. составило 2 млрд 176 млн долл., увеличившись по сравнению с июнем 2009г. на 30,3%.

Объем российского экспорта в июле 2009г. вырос по сравнению с июнем 2009г. на 7,16% и составил 26 млрд 279 млн долл. Таким образом, внешнеторговый оборот по методологии платежного баланса в июле 2009г. составил 42 млрд 368 долл., что на 5,87% выше показателя за июнь 2009г. 10 сентября 2009 г. Blogs.imediaconnection. Much has changed in the SEO landscape and the practice of organic search optimization over the past year - from the ongoing Panda and Freshness updates to the introduction of Google+ and Search plus Your World. Then Google started encrypting a vast majority of keywords referred from organic search, and now Google has announced that websites will be penalized for “over SEOing.”

If you are a marketer you must be thinking, “How do I know if we are maximizing our SEO investment given all the changes Google has introduced?” If you are an SEO or marketing consultant you are probably asking yourself, “How do I sell my services and prove value to my clients?” Although a lot has changed, two aspects of SEO remain certain: SEO is not dead, nor will it die in the foreseeable future. The idea of building out a hierarchy of web presence optimization (WPO) comes from the belief that basic fundamentals are required before organic search success can be achieved. 1) Technical SEO Fundamentals & Foundation. The DNA Code for Building Great Content.

How B2B Marketers Use Social Media: New Research. Do you primarily market to other businesses? Are you wondering, “How does social media work differently for B2B businesses?” In the 2012 Social Media Marketing Industry Report, Mike Stelzner asked marketers how they’re using social media. More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve. In this article I’m going to focus on those areas where B2B marketers have significantly different experiences than their consumer-focused counterparts.

Let’s dig in. B2B Marketers Show Confidence in Social Media Of the B2B marketers who took this year’s survey, over 93% use social media to market their businesses. Just over 93% of B2B marketers are using social media for marketing purposes (slightly behind B2C marketers). B2B Marketers Have More Experience B2B marketers bring more long-term experience to social media marketing than B2C, but lag behind slightly in the 1- to 3-year category. Observation: 5 Tips for Finding Your Perfect B2B Content Partner. How Google Search Works, In a Nutshell.

Unless you're an SEO expert, it's no surprise if you're mystified by the inner-workings of Google search. How on Earth does Google decide how to rank the pages on your website? If this question has ever crossed your mind, keep reading. This post should simplify things for you. Yesterday, Google's head of web spam, Matt Cutts, published a video on the GoogleWebmasterHelp YouTube channel called "How does Google search work? " In the video, Cutts addresses the following question he received in the Google Webmaster Help Forum: Hi Matt, could you please explain how Google's ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases etc. - RobertvH, Munich "So that’s basically just like, tell me everything about Google. All kidding aside, this isn't an unreasonable question -- but it's not an easy one to answer, either.

How Google Crawls the Web Crawling Then. 24 Eye-Popping SEO Statistics. SEO isn’t exactly the most understood medium in online marketing. For one thing, people aren’t too sure what SEOs do exactly. Then there is talk about how SEO is converging with social media, content marketing, usability, and more. It’s not exactly the most well regarded marketing channel either: Every now and then, you’ll hear from the jaded webmasters who have invested in SEO a few times and wasted their money.

After that, you’ll hear about discussions about black hat and white hat SEO. As a webmaster, you don’t have time to worry about all this chatter. That’s understandable. To start things off, you should get your minimum viable SEO right and then move onto building your site. You can turn to the more advanced SEO tactics to really help make some strides with your traffic.

Keep the following statistics in mind as a reminder that investing more into your SEO efforts later will pay off handsomely: Content marketing rocks. Search Mobile References: #Infographic of the Week: Creating Valuable Content. Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them. However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too. What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share?

Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains! Is your content worthy of a share? Why should I read your content in the first place? However, at the end of the day the same question still remains… what is your content doing for me? 1. 2. #Infographic of the Week: Content Marketing Explosion. Content is all about creating value for your audience.

Content marketing is about creating original and shareable content that helps deliver results, and with an ever-increasing number of tools and platforms available to marketers, content marketing has found a new lease of life over the last 12 months. Organizations of all sizes are realizing the power of content marketing as a way to build brand awareness, acquire new customers and leads and retain customers, and this is achieved by getting good-quality content out into the digital space.

The below infographic from BlueGlass really highlights the impact of content marketing and how it is being used by organizations today, and if you take one thing away from this, it’s that you need to do more than simply create content. You need to create content that is both exceptional and unique, and only then will you have truly worthwhile content. What Goes Into Successful Content Marketing: Q & A with Hiten Shah.

5 Tips for Using Social Collaboration to Inform Your Content Strategy. The "sweet spot" exists at the intersection of audience interest, social discussions and relevant topic areas. The audience will have a high level of interest in good content focusing on the issues and topics surfaced in the sweet spot. A secret to success in today’s communications arena is not just the actual production of content, but incorporating the voices of our social audiences into the content mix by building social collaboration into the strategy. In other words, it’s an exercise in agile engagement, in which the brand listens to what people are talking about in networks, and uses that information to shape and guide content development to serve audience need – and gain their interest.

The efforts your brand commits to building social collaboration as part of its strategy will be repaid with an engaged audience that trusts your brand’s content, and is willing to share it with their own social graphs. So what does the output of social collaboration look like? Like this: 101 Things About China – #4 – Why We Weibo. Before I get into the facts about Weibo (a Chinese Twitter-style microblog), here are some basic stats about the Internet in China: China has over 513 million internet users;Broadband penetration rate is over 97%;China has over 920 million mobile users;Over 65% of China’s 513 million internet users access the internet via their mobile phones; andAlmost 40% of mobile internet users use their mobile phones to access Weibo sites.

Put into context, this means that if you are looking for your content to be found by Chinese consumers and journalists, you need to create content that is easy to access and share across a variety of platforms. In today’s environment, one of the easiest ways to do this is to get your content on all the leading Weibo sites. Not only are they a great place to share press releases and other information, but they are also a great way to drive traffic back to your own website.

The Dominant Players – SINA and Tencent Top 3 Reasons You Should Be on Weibo Overall… How to Use Opinions to Create Powerful Content. Content is Key to Building a Successful Email Marketing and Social Media Strategy. Popular Today in Business: All Popular Articles A journalist recently asked me if I thought that blogging was dead.

I almost fell off my chair. Following hard on the heels of the premature death knell for email marketing – I wondered how long it will be before someone announces that social media is on its last legs. My response was fairly robust. Blogging has never been more alive. In fact, I would suggest that blogging is an essential component of any wider content driven marketing strategy – including email and social media. This theory often doesn’t go down too well when I present it as a best practice to my clients at iContact. 10 Reasons Why Blogging + Email + Social Media = Success Blogging Gives Your Website a Pulse: A regularly updated blog will help your website stand out as a living, breathing business in what can often appear a wasteland of static and out of date content.

3 Lessons to Help Content Marketers Stop Thinking Like Publishers. Great Content Marketing Ideas for Using Google Plus. 100 Inspirational, Educational, and Just-Plain-Cool Content Marketing Examples. #Infographic of the Week: Press Release Optimization in 7 Easy Steps. 101 Things About China – #3 – Do You Baidu? I do! Online search in China is a US$3 billion industry that enjoyed a 70% growth in 2011 and while there are seven major players within the industry, only one is worth talking about. Baidu dominates the China market with well over 80% of the market and it is the first port-of-call for over 90% of all online searches in China.

If you want your marketing and communications strategies to be effective in China, and if you have serious aspirations of reaching and engaging with a Chinese audience, it’s time to forget what you’ve learned about Google. If you don’t Baidu, it’s about time you do! Baidu vs Google – It’s All About Baidu A Nasdaq-listed company, Baidu is the #1 ranked site in China and the #5 ranked site globally, according to Alexa. Baidu is now also listing real-time content from the big four microblog (Twitter-like) sites in China, owned by SINA, SOHU, NetEase and Tencent. Having dominated the local market, Baidu is now also looking overseas to get extra customers. SEO – The Baidu Way. Press Release Optimization in 7 Easy Steps. Rumors are rife in the search world of yet another big shake up of Google’s search algorithms, but whatever happens, one principle remains constant: great content written with a specific audience in mind is good SEO and will increase your chances of being found.

So when you take your seat at the search wheel of fortune, use the seven easy-to-follow steps to improve your press release optimization and increase the chances of your message hitting the jackpot, rather than losing your shirt on a busted flush. 1. Use these five questions to test and focus your press release’s copy: Who is the audience? What is the press release about? 2. 3. 4. 5. 6. +1 the release on Google+. 7. That’s it. If the above are old hat to you and you’re looking for more advanced tips, tricks and trends, check out the SEO posts on the blog. If you have other tips to share post them in the comments below. Author Rod Nicolson is PR Newswire’s VP of Global Reporting. Like this: Like Loading... 4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind. According to the 2012 MarketingSherpa Search Engine Marketing Report, of all SEO tactics available, “content creation works the best, but takes the most work,” says Kaci Bower, Research Analyst, MECLABS.

B2B Internet marketers need new content to enforce and build upon keyword strategies, acquire links, and attract attention in social media. In my experience, effective SEO-centric content creation requires planning on both the long and short term impact, and a strict attention to detail. With a myriad of responsibilities on the B2B marketer’s plate, it certainly is not uncommon for details to be missed and corners to get cut. Some of the SEO best practices I see get missed: Optimization of key page elements (HTML titles, meta descriptions, etc)Cross-links between relevant content assetsShare-friendly icons and functionalitySocial media and traditional link building outreach Social Media Combined With SEO In Neolane’s Campaign Management Infographic Kaysha Kalkofen, co-founder of the St. Make the Most of Your White Paper Content. In a post for the Content Marketing Institute, Mitt Ray outlines the five most commong white paper mistakes and offers some tips on how to avoid them.

Mistake #1: Not creating a proper landing page “Quite often, white papers are placed in an obscure location, like the website’s resources page, or on a page that doesn’t have a way to highlight its value,” Ray writes. Instead, try placing your white paper on its own dedicated page, which can help to convince potential readers that downloading and reading your insight will be worth their time. Ray says the landing page should contain a short, persuasive letter that lets the reader know what the white paper contains, and why they need to read it and contain the minimum of ads. (See 5 Content Marketing Hurdles) Mistake #2: Including company promotions in your white paper’s marketing material Ray says people read white papers because they want to learn from others’ expertise and experience. Mistake #3: Asking for too much personal information. 7 Headline Writing Links That Will Revolutionize Your Content Marketing. Marketing Infographics / History of #ContentMarketing.

101 Things About China – #2 – Online Video Sites. 5 Reasons Your Content Marketing Must Address Price. 6 Steps to Creating Your Content Marketing Style Guide. Infographic: 22 ideas for creating irresistible content. Should Big Brands Use Pinterest For Content Marketing? Your Kick-Start Guide to Engaging Content [Free eBook] How to Double Your B2B Content Without Doubling Your Workload. How Content Turns Prospects Into Customers. 7 Worthwhile Content Marketing Links. 7 Ways to Write Eye-Popping Headlines. Three Paths to a Top 10 Content Piece. How to Incorporate Content Design into Content Marketing: The Best from CMI 2011. 5 Fatal Content Strategy Mistakes. Social Media Tips & Trends for Content Marketers: The Best from CMI 2011. Content Marketing Ideas You Don’t Want to Miss: Best from CMI 2011. 150+ Content Marketing & Social Media Predictions for 2012.

Does Easier Search Undermine "Channel" Paradigm? Your Site is the Mousetrap, Your Content is the Cheese. The 5 Types of Content That Grab Attention. Favorite Content Marketing Lessons from 2011. It is Really Hard to Measure Content Impact on Brand Perceptiion. Content Sharing, Consumption Patterns. SEO Predictions for 2012. B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report] Must-See Content Marketing Examples From 2011. 21 Things Content Marketing Experts Wish They Had Known When They Got Started | Content Marketing institute. 42 Content Marketing Commandments. How to Engage Your Writers to Create More Compelling Content. Content Marketing by the Numbers. Using Content to Reduce Operating Costs. The 5 Keys to Content Marketing Mastery.

How to Reduce Bounce Rates. 3 Ways to Break Out of a Content Marketing Rut. Content Marketing Essentials: Tactical Advice From A To Z. 5 Actionable Tactics for More Efficient Content Marketing. Tips for Better Listening - Before, During & After. Enterprise Execs Indicate Lead Generation Not a Goal of Social Media. Are Financial Services Companies Wise Investors in Content Marketing? Content Marketing Requires "Audience" Cutting the Complexity of Content Marketing. The 3 Cs of powerful content. Marketing Strategies of 7 Media Giants. 7 Basic Content Marketing Principles for the Corporate Marketer. Where & When Your Keywords Really Matter for Content Marketing and SEO. Social Media Can Drive Spending 20% to 40% Higher. Real World Marketing Syllabus.

The Grande Guide to B2B Content Marketing [Free eBook] 10 Must-Have Templates for Content Marketers. Global Copywriting - 5 Good Reasons to Include Hyperlinks in Your Content Marketing. "Social" Content is Essential for Content Marketing Efforts. 7 Ways to Improve Your Content Marketing | Above the Fold - User Experience Design.