50 Informative and Well-Designed Infographics. It’s impossible to comprehend complex data or analyze large amounts of information, if we only use words or texts. Information graphics or better known as infographics are visual explanation of data, information or knowledge. These graphics are excellent visual tools for explaining huge amounts of information where complex data needs to be explained immediately and clearly. Let me show you how Rick Mans explain how infographics ease the process of communicating conceptual information Image credit. Infographic is one of the most challenging types of graphic design because the creation process alone is pretty intensive. We are truly delighted to show you these brilliant and informative infographics created by various talented individuals. Recommended Reading: More Infographic related posts. 50 Years of Space Exploration.
Disney vs Marvel. Grand Mosque. High Rise. Relief Wells & Subsea Containment. Prism Social Media 2010. Genes and Society: Cloning. Flickr User Model. Crude Awakening. Gareth Kay’s Presentations on SlideShare. The brief in the post digital age. The future beyond brands. Mar'06/Copenhagen, Denmark The expanded edition of ‘Lovemarks: the future beyond brands’ was launched in Copenhagen, Denmark, in March 2006. Kevin Roberts provides seven ideas to fill the world with Lovemarks.
Throw your marketing manuals out the window. Start again. The rule is there are no rules. Saatchi & Saatchi’s Dream is to be revered as the hothouse for world-changing ideas that create sustainable growth for our clients. Humans are powered by emotion, not by reason. From Information Economy, Knowledge Economy, Interruption Marketing (aka the Mass Market), Permission Marketing, the Experience Economy, the Attention Economy… to the Attraction Economy. Nine years ago Saatchi & Saatchi stared the future down.
. • Lovemarks are built on Love and Respect. • Lovemarks inspire Loyalty Beyond Reason. • Lovemarks are owned by the people who love them, not companies. • Lovemarks can be everything that people care deeply about. . • Lovemarks offer huge commercial advantages. . • Low Respect. 1. 2. 3. The future beyond brands. Apr'06/Amsterdam, the Netherlands To connect with consumers now you need ideas big enough and simple enough to be brought to life over time in many or any media. Saatchi & Saatchi’s Dream is to be revered as the hothouse for world-changing ideas that create sustainable growth for our clients. Our inspiration has always been making emotional connections with consumers.
We can connect great ideas with great opportunities better than anyone. IDEA 1 - THE ATTRACTION ECONOMYSuccess in the Attraction Economy belongs to those who can make emotional connections in the market. From Attention to Attraction… IDEA 2 - THE FUTURE BEYOND BRANDSNine years ago Saatchi & Saatchi probed the future. . • Harley/ Suzuki • The iPod/ the rest • Grolsch Beer/ Bud Lovemarks are built on Love and Respect. . • Lovemarks embrace Mystery, Sensuality and Intimacy. . • Lovemarks inspire Loyalty Beyond Reason. • Lovemarks offer huge commercial advantages. . • Lovemarks are owned by the people who love them, not companies. 1. 2. 3. The 7 Triggers of Fascination. Sally Hogshead of Fascinate (courtesy of Radical Careering) I've listened to a fascinating podcast by Derek Halpern of the Social Triggers website.
In the podcast, he interviews Sally Hogshead, the Chief Fascination Officer of Fascinate, Inc. and author of Fascinate: Your 7 Triggers to Persuasion and Captivation. Done in a conversational fashion, the interview provided an interesting overview of the 7 psychological triggers that companies can employ to achieve better and more targeted results in their marketing. According to Sally (she blogs here) we don't have learn how to be fascinating.
Instead, we should unlearn how to be boring! So what are these fascination triggers? Also considered one of the seven deadly sins, Lust or Passion can be best exemplified by the example of Marilyn Monroe with her "wet voice". Other than voice, we can make use of video, descriptive cues, adjectives and "sound" like we're in a state of pleasure when communicating across different media. The 49 Personality Archetypes | How To Fascinate. Back in 2010, when we launched the original Fascination Advantage, the F-Score personality test, we outlined 7 main personality types according to the 7 Advantages of fascination. After reviewing the data of the initial 500,000 people who took the assessment, we learned a critical insight: There are actually 49 Personality Archetypes. Our research reveals that there are 49 different Archetypes: Each Personality Archetype has a “primary” Advantage (the one that makes you most persuasive and captivating), and a “secondary” Advantage (the one represents your second most persuasive characteristic).
An example: A “PASSION/POWER” personality uses PASSION as their primary means of fascinating, and they are next likely to use POWER. The PASSION/POWER Personality Archetype is “THE PEOPLE'S CHAMPION.” The People's Champion is dynamic, inclusive, and engaging. No two personality Archetypes persuade and captivate in exactly the same way. A quick overview of 2 different Archetypes: It's called ‘Brief’ for a reason - by Rob Campbell. Creative briefs. The bane of my fucking life. I hate them. HATE THEM! But – and it’s a very important but – you have to do them because they not only provide the framework and inspiration for creative teams to start creating their magic, but they become a piece of historical reference on the brand that ensures people won’t post rationalise the execution and miss out all the little bits that made all the difference.
That said, the debate of what should and shouldn’t go in a brief still rages and I find that sad because at the end of the day: + You should never be a slave to the briefing format, the briefing format should always be a slave to you. + Different people like different levels of information so a ‘one size fits all’ mentality, is totally and utterly ridiculous. + A short brief shouldn’t be an excuse for ignoring the real issues that need to be addressed & conveyed. + A long brief shouldn’t be an excuse for not being clear, concise and interesting.
What is the end objective? A totally subjective creative brief template review - The Planning Lab. This piece is not about arguing for or against creative briefs (Jon Steel has some good arguments for using creative briefs and briefings if you’re interested). Instead it’s a quick review of some different creative brief templates I’ve tried over the past year or so. Jung von Matt [Click to enlarge] This is the brief template of my agency. It features a before-and-after effect box and a section called The Bri which is sort of a condensed version of the BRIef. It’s shaped like a beer coaster, because the middle part also exists as a physical beer coaster which can be printed on and handed out to creatives – over a beer of course. The backside of The Bri is a concept starter that’s filled in by the creative director. Because the brief template is German it also includes a calender for better organisation. Pros: The before-and-after effect and the integration with CD and planner in the creative process.
Verdict: Typically German. M&C Saatchi Pros: Good amount of elements. Fallon. The Real Reason The Big Ad Agencies Avoided AMC's 'The Pitch' Cadillac Turns To A 28-Year-Old To Reinvent The "Standard Of The World" Veda Partalo and a Caddy. Together, they almost look like an advertisement. | Photo by Michael Edward The woman in my passenger seat says to kill the engine and restart it.
I do, igniting a deep humming gurgle that crescendos, enveloping us in the reverberating neigh of 556 supercharged horses. The dials go green. The needles flutter past the redline. "I wanted you to experience that," says my passenger, 28-year-old Veda Partalo, planning director at Minneapolis-based Fallon, the ad agency tasked with completing Cadillac's decade-long makeover. The new line, evolving since the 1999 Escalade, is beautifully tricked out. Other agencies took turns--pitching Caddy as edgier, hipper, sexier, ageless.
Partalo began by scrapping the old approach of mini-campaigns for each model. Try Changing This Narrative It isn't easy. "Magnetic Ride Control Suspension" 7 "Boat" 169 "Bieber" 11 "Grandfather" 116 "Ageless" 8 "Standard of the world" 3 "Nostalgia" 52 Cadillac cares about details, too. The Planner, The Brief, The Creative, The Thief - AgencySpy. ‘Spur’ from Redscout — a discussion and video series about planning and beyond. Please visit Redscout’s Vimeo page t0 watch all of the SPUR episodes. Redscout introduces SPUR, a discussion and video series about brands, strategy and innovation. The first five episodes will provoke and inspire the world of account planning. Many of us at Redscout come out of planning — feeling our skillset should apply not only to communications, but also to the world beyond. We couldn’t help but notice that there is a conflict between what “planning” wants to do, what planners really do, and the simple truth that “planning,” as we know it today, might best be practiced outside the advertising community.Planning was conceived as the thinking behind creativity.
So we talked to a representative set of practitioners: the planning elite, the planning rebels, and the planning newbies. (As it happens, a lot of them happen to have accents. We hope to inspire some good conversation. SPUR participants include: Tuesday, November 3: Is Planning Impotent? SPUR, a PSFK/Redscout Initiative for Planners - AgencySpy. There’s an inherent problem with interviewing industry professionals, whether for a video series, a news story or any other public media: timeliness. Too often we ask professionals to predict the future and tell us how they do what they do; the former is impossible and the latter is unfair, usually resulting in the pro giving up old info that won’t hurt whatever he’s working on. PSFK and Redscout will have to overcome all this in order for their new project, SPUR, to be a success.
Nonetheless, people will watch it. And so will we, because when people like Gareth Kay, John Gerzema, Domenico Vitale and Paul Woolmington talk, people listen. SPUR, a project from Piers Fawkes of PSFK and Alain Sylvain of Redscout, seeks to “explore the intersection of brands, strategy, innovation and the world of account planning”. Finally, something for the forgotten ones, the planners, whose roles are too often relegated to research. For more info, click here.
Best Productivity Apps. The Planner Survey 2010. The Planner Survey 2011. Mmunicating research insights: 2 – Using visuals, graphs, video etc. to illustrate, dramatise, and humanise your story « « The Knowledge Agency - market and media research The Knowledge Agency – market and media research. Although we spend huge amounts of time as researchers agonising over methodology, much less attention is paid to how we actually communicate the stories that emerge from research; I believe that the art of communication of research insights is something that really deserves much closer attention, and this series of posts is a small step towards this. In the previous post in this series – Getting your story straight – I put forward some ideas for how to identify the key messages you want to communicate, then structure and express these in an effective and compelling way. Within this I talked about key principles like developing an ‘elevator pitch’ for your story, structuring your presentation around headlines and, above all, approaching the presentation from the audience’s perspective.
In this final post in the series, I will now talk in more detail about using visuals, graphs, video etc. to illustrate, dramatise and humanise your story. Use pictures to simplify and dramatise Be memorable. Telling it like it is: how to communicate research insights in a way that effects real change in client organisations « « The Knowledge Agency - market and media research The Knowledge Agency – market and media research. As researchers, so much of our attention is centred on developing and applying the right kind of methodology to generate useful, insightful and robust research outputs. Years of training goes into developing the skills, and innumerable workshops and conferences debate the minutiae of how to do research in intricate detail. Yet, relatively little attention is paid to an equally important facet of our job—how to communicate research findings effectively, convincingly and succinctly in order to maximise the impact and value of research. This seems strange to me, as, without effective communication, the research itself is utterly pointless.
Presentations and reports are the one tangible output of our work. As a research practitioner, I have tried particularly hard (though not always successfully) to avoid these pitfalls, and to find a better way to do things. Before we get into the nitty gritty, let’s see what some clients have to say about this issue. The key messages were as follows: Strategic Planning In Advertising. The Birth Of A Grand Strategist By Waqar Riaz.