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Louis Vuitton's fall 2012 ad campaign takes models from runway to railway. By Bianca London Published: 07:25 GMT, 12 June 2012 | Updated: 11:06 GMT, 12 June 2012 Louis Vuitton's fall 2012 ad campaign picks up where its Paris Fashion Week show left off, aboard an LV Express steam train. Harking back to the enchanting and glamorous era of high-class train travel, Steven Meisel shot a cast of up-and-coming models on the luxury steam train for the latest ad. Mackenzie Drazan, Marie Piovesan, Franzsika Müller, Julia Nobis, Ros Georgiou, Marina Heiden and Elena Bartels donned the label’s latest outerwear, eye-catching bags and over-sized, feather embellished hats with Louis Vuitton luggage to complement the look, of course. Scroll down for video The Louis Vuitton Autumn 2012 advertising campaign reveals elegant models aboard a luxury steam train The ad takes inspiration from the label's March fashion show which saw a fully functioning navy and gold steam train grace the platform-built catwalk. 'We're imagining the romance of a better time,' said Jacobs, 48, backstage.
The Art of Packing from Louis Vuitton. LOUIS VUITTON. Will The Selby Put Louis Vuitton Back on the Map in China? Paris to Shanghai, by train. The concept alone dredges up an atmosphere of yesteryear, when Orient Express-style train travel was the luxury way to travel. And what two cities summon that fabulous yesteryear better than Paris and Shanghai, a city once hailed as "Paris of the East? " That nostalgic sentiment is what Louis Vuitton is tapping into for its new campaign, "Louis Vuitton Express" — which kicked off this week with a teaser video, "Paris to Shanghai by Train by The Selby," — as the digital extension of an event marketing campaign that's rolling online, on YouTube and on Facebook from the brand's French HQ to its new China HQ. But who or what, you might ask, is "The Selby?
" Fashion cognoscenti (including China's hipster jetsetting class) know that "The Selby" is the nom de web of Todd Selby, a New York photographer whose four-year-old blog featuring his hipster pals' homes has grown into a full-time business and brand in its own right. Louis Vuitton hypes runway show via all-digital travel campaign. Louis Vuitton Express digital map French label Louis Vuitton is creating buzz for its upcoming Shanghai fashion show via an all-digital initiative that follows a photographer from the brand’s base in Paris to the show’s set.
The label is looking to engage its consumers in the days leading up to its next runway show July 19 by posting daily videos and images taken by photographer and blogger Todd Selby while he is traveling by train. The Louis Vuitton Express campaign is hosted on a microsite and the label is spreading the content via social media. “I believe Louis Vuitton was looking to expand on its branding of high-end, luxury travel with the idea of travel being about the experiences and people you meet along the way, rather than the destination,” said Stacey Warren, director at Inflexion Interactive, Hoboken, NJ.
“The label took the journey of a photographer and tried to tie it back to this concept, which is strongly represented on its Web site. Ms. Microsite Mr. For example, Mr. Mr. Fall 2012 Fashion Ad Campaigns. Hermes Fall/ Winter 2010/ 2011 Ad Campaign. For a few seasons Hermes had been playing with fairy-tale plots and characters while creating ad campaigns. However the new Hermes campaign for Fall/ Winter 2010/ 2011 is something different though no less interesting. Constance Jablonski is featured in Hermes ad campaign wearing chic leather outfits.
She looks like the famous Cat-woman – uber sexy and strong, capable of doing nearly everything to achive her goal. And her aim now is not the revenge or justice but Hermes fashionable pieces. Constance angles for luxury Hermes bags and rides a horse to get the desired Hermes scarf. I like the Fall/ Winter 2010/ 2011 ad campaign from Hermes a lot. Other Fashionistas Searched For: hermes ad campaign211 hermes asvertising printfall hermes 2011 millionlookshermes advertising campaign 2011hermés adverts. Hennessy VS || What's Your Wild Rabbit? Hennessy unleashes multichannel efforts to rerelease Wild Rabbit campaign. Hennessy's Wild Rabbit campaign High-end spirits brand Hennessy is relaunching itself through an all-encompassing marketing effort for its Wild Rabbit campaign, enlisting the endorsements of Martin Scorcese, Erykah Badu and Manny Pacquiao and what drives and motivates their potential. The campaign consists of print advertisements, billboards, installations, QR codes and Web marketing.
Wild Rabbit highlights individuals including Mr. Scorcese and Ms. Badu who push the limits of their own potential in music, arts, sports and film. “This year, we are reinventing a great brand with the unveiling of our new Wild Rabbit campaign, centered on the notion of potential, the will to succeed and how that aspiration is uncompromisingly pursued,” said Jennifer Yu, director of communications for Moët Hennessy USA, New York. “With this campaign, we are communicating a value that is at the core of who we are as a brand and which resonates with our consumers,” she said.
LVMH owns Moët Hennessy. Print ad. Hennessy Goes ‘Wild’ for the Pursuit of Achievement - Campaign Spotlight. These Brands Are Doing Amazing Things With Instagram. Luxury Brand Burberry Moves Beyond the Tartan. Burberry adds shoppable video to multichannel autumn campaign. Burberry autumn/winter 2012 British label Burberry is incorporating shoppable video into its latest campaign line-up via a digital experience on its Web site.
The four-part autumn/winter 2012 video series features a soundtrack of music by Roo Panes, who models apparel and accessories in the campaign images and videos alongside British actress Gabriella Wilde. Consumers can view and buy items from the collection while viewing the videos via the Burberry ecommerce site. “The short music video series allows Burberry customers to experience and engage the brand in a cool way that highlights the look, feel and functionality of products from the brand’s autumn and winter lines,” said John Casey, founder of Freshfluff, New York. “It is a more intimate and entertaining experience for the customer and presents an opportunity for the customer to immediately react to that intimacy by clicking through to make a purchase on the spot,” he said.
Mr. Burberry autumn/winter 2012 campaign image In fact, Mr. Autumn/Winter 2012 Main Campaign. Burberry Fall Video Campaign Aims To Give Context To Brand Essence via @Macala #Luxury #Video #Marketing. Burberry’s Multi-Part Video Campaign For Fall Aims To Give Context To Their Brand’s Essence Digitally Fashion brands and retailers have watched Burberry’s rise to digital greatness with envy and awe. Last week, the brand created a series of ‘story telling’ videos which aim to give context to the clothing and collection for the first time. According to Burberry, “it was the brand’s largest shoot production; approached on a cinematic scale.”
“The videos of our Burberry couple, Roo Panes and Gabriella Wilde come in a four part series. We have created these to complement the Burberry AW12 campaign and to celebrate London and Britishness.” said Burberry. With London being their hometown and the historic year for the city and Britain (Olympics, Jubilee, Regent Street store opening), the iconic London shoot allows the luxury brand to continue to seed ownership of British weather and protection from the weather.