Where the best dressed people rule! Réseaux sociaux : les fatigués du « j'aime » S March/April 2011 Trend Briefing covering R.A.K. English not your preferred language? Read this Trend Briefing in: Français 中文 Nederlands Türkçe Español Português Deutsch 한국어 March/April 2011 | While it’s important to be aware of mega-trends like CITYSUMERS (see last month's Trend Briefing), in business, execution beats everything. With R.A.K. featuring prominently in our recent 11 Crucial Consumer Trends for 2011, here’s a full, in-depth briefing explaining why practicing R.A.K. will be a winning strategy in 2011. RANDOM ACTS OF KINDNESS | For consumers long used to (and annoyed by) distant, inflexible and self-serving corporations, any acts of kindness by brands will be gratefully received. . * Just to be absolutely clear: R.A.K. are not about rewarding customers for tweeting / liking your product, and not about giving away lots of free samples (that would be FREE LOVE), but about selected, random acts of kindness (hence the name ;-) Now is the ideal moment to engage in some R.A.K: Let's look at these three drivers behind R.A.K. in more detail:
THE LOVE MAGAZINE. Do star designers really exist? | Material World | Vanessa Friedman blogs on the fashion and luxury industry for the Financial Times. With Vanessa Friedman Welcome. If you have yet to register on FT.com you will be asked to do so before you begin to read FT blogs. However, our posts remain free. Vanessa Friedman's blog deals with the fashion/luxury industry from both a corporate and consumer point of view, as well as the subject of dress. Vanessa has been the FT’s fashion editor since 2003, and is based in New York, though she lived in London for 12 years. To comment, please register for free with FT.com and read our policy on submitting comments.
All posts are published in UK time. Contact vanessa.friedman@ft.com about the Material World blog. See the full list of FT blogs.
For Her New Look, Beyoncé Goes Under the Radar.