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This article will be doing something that Rupert Murdoch would never contemplate – looking backwards. He may be celebrating his 80th birthday on Friday, but it will not dim his ambition to go on building his already gigantic News Corporation . He looks only to the future.
Más tarde replicarán que cualquier crisis es más compleja de lo que se percibe desde el otro lado del charco. Puede ser. Pero lo cierto es que hoy sufren decenas para que otros —muy pocos: los que debieran desvanecerse aunque sólo fuese por elegancia, dignidad y confesa impotencia—, puedan mantener corona y aleguen que es por la supervivencia de los cientos restantes.
I was recently interviewed by Israel's BuzzInNews about new media and business. The conversation was translated from Hebrew to English, to share with you here as well. The discussion explores the evolution of social media in business from attention economics to B2B to ROI and concluding with a discussion of the brewing cold war between Google and Facebook. That's the thing about new media, it's always new ... Social media is just a chapter in the ongoing story of new media. For example, check-ins, augmented reality, swipes that trigger events, are all forms of new media.