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Rupert Murdoch: the press baron who dared to look to the skies | Media This article will be doing something that Rupert Murdoch would never contemplate – looking backwards. He may be celebrating his 80th birthday on Friday, but it will not dim his ambition to go on building his already gigantic News Corporation. He looks only to the future. The fact that the behemoth of a company exists is entirely down to Murdoch's acute understanding of the media as a business, as a commercial proposition. He might have done the groundwork in his native Australia, but it was his first two major newspaper acquisitions in Britain, when he was 37, that set him on the path to global dominance. In bidding for the News of the World in 1968 and the Sun the following year, he illustrated a gift for making deals against the odds.
Más tarde replicarán que cualquier crisis es más compleja de lo que se percibe desde el otro lado del charco. Puede ser. Pero lo cierto es que hoy sufren decenas para que otros —muy pocos: los que debieran desvanecerse aunque sólo fuese por elegancia, dignidad y confesa impotencia—, puedan mantener corona y aleguen que es por la supervivencia de los cientos restantes.
I was recently interviewed by Israel's BuzzInNews about new media and business. The conversation was translated from Hebrew to English, to share with you here as well. The discussion explores the evolution of social media in business from attention economics to B2B to ROI and concluding with a discussion of the brewing cold war between Google and Facebook. As an expert on New Media, could you provide an insight to what the difference is between New Media and Social Media? Do you think "New Media" is still new, or perhaps we should replace the word "New" with another word? New Media and the Future of Business