Hamsini Shivakumar
Leapfrog Strategy Consulting are pioneers of brand semiotics & applied semiotics in India. Founder Hamsini Shivakumar has 30+ years of experience; Hamsini is an expert on marketing semiotics, brand codes, cultural foresight, visual language & tonality for brands.
BARE NECESSITIES MAKES A GREEN MAKEOVER LOOK ELEGANT AND FEEL EASY. Qualitative Research Vs Quantitative Research. What is the Difference Between Qualitative and Quantitative Research?
Research is the most broadly used tool to increase and review the supply of knowledge about something and somebody. In the field of marketing, advertising, business, psychology, sociology, science and technology, economics, and so on there are two standard methods of conducting research, i.e. qualitative research or quantitative research. While the qualitative research depends on verbal narrative like spoken or written information, the quantitative research utilizes logical or factual observations to make conclusions.
Leapfrog Strategy Consulting. Applying Design Semiotics for Creating Brand Equity. Cultural Semiotics for Brand Positioning. Brand Identity Services for Building Brand in Markets. Leapfrog Strategy Consulting. The reshaping of indian minds citizens consumers & brands. HOW SEMIOTICS CONSULTANTS HELPS MARKET ENTRY FOR NEW PRODUCTS? When you want your product or service to connect the market territories and cultural relevance; you have to explore creative and strategic ideas.
For that, your brand narratives should have cultural relevance in the target market which allows the business semiotics to go for the market research of new products. Innovating for Brand Growth: Design, Creation & Positioning. Leapfrog Strategy Consulting. Releases a Second Report on How Citizens, Consumers and Brands are Shape. The Reshaping of Indian Minds' Uses Semiotics to Analyse New Communication Codes for Branding GURUGRAM, India - June 30, 2020 - PRLog -- Leapfrog Strategy Consulting Pvt Ltd, a brand and semiotic consultancy has released a second report analysing the Government's actions and communication to change the meaning of the Pandemic Experience; studying how consumerism and related values have been reshaped; identifying how advertising and brand communication has shape-shifted during COVID.
The lockdown in India has brought businesses to come to a point of re-evaluation, changing the values of Consumerism, Materialism, and Aspiration (CMA) for India's consumer economy. Developing Brand Equity: Brand recognition & market development strategy. The Reshaping of the Indian Mind' Implies Mask as A Symbol of Social and Inter-personal Hygiene. Leapfrog Strategy Consulting Releases A Report on Semiotic Analysis of Wearing A Mask for Covid-19 Protection GURUGRAM, India - May 27, 2020 - PRLog -- Leapfrog Strategy Consulting Pvt Ltd, a brand and semiotic consultancy have released a report covering the semiotics of Covid-19 phenomena – Mask, and its implications for brands, communications and marketing.
The report focusses on understanding how mask-wearing is a choice, compliance and a culture-driven behaviour in India. 'The Reshaping of the Indian Mind' gives a new perspective to the brands that promote self and family protection, and instils them to co-operate with Government efforts and develop strategies to focus on the shared responsibility to help one another. Semiotics: Definition, Theory, Facts & Benefits. The Strangeness of Covid Times. We are now living through a global epidemic, a strange new phenomenon which has altered life as we knew it, in many ways.
One of the key ways in which life has been altered is our sense and understanding of time. Which is one of the contributors to our emotional distress. Let me elaborate a little. Typically we conceptualise time in a linear way with clear boundaries. Examples: Yesterday, today, tomorrow. Implicit in these divisions are clear boundaries, when one thing ends and the other begins. Three Reasons to call a Semiotician and buy a piece of Semiotic Research. I had a conversation recently with the head of CMI of a large Indian corporate, who had bought a piece of semiotics research a while ago.
We were discussing semiotics vs. the qual and quant research that he is so used to buying all the time. That’s when I realized, to be honest, that he had been “sold” a piece of semiotics along with Qualitative research. He had not “bought” it. Leapfrog Strategy Consulting. By giving a platform to anyone with a data connection and adequate know-how, social media has democratised the process by which points of view can find amplification.
But unlike newspapers and news channels whose work must pass through fact checks and an editorial process, content on social media often comes up against doubts about authenticity; an understandable response given the recent phenomenon of ‘fake news’. However, it is no longer only a celebrity Botox job that netizens get into heated debates over. Paper Boat: When do you drink nostalgia and innocence? Why the Path to Purchase Matters. The Paper Boat brand is a darling of the business press, with business journalists writing lots of positive stories about the modern, cool brand which has shown a way to take the traditional drinks of India and make them relevant to today’s consumers.
Leapfrog Strategy Consulting. Wrong turn photoshoot analysis. Nothing makes an artist feel doomed in the age of social media validation like not receiving a strong response to their work.
Which probably explains all the content that comes under heat for being ‘socially offensive’. But how often do you see these discussions ever reaching a conclusion, what with the artist firmly denying any hurtful intentions and the other side insisting on it being otherwise? The ideal fix? You need a relatively objective approach. And perhaps, a quick Semiotic analysis can be just what you’re looking for. Here’s putting it to test through an example from the fashion industry. Remember Raj Shetye’s photoshoot ‘Wrong Turn’? Audiences seemed nothing but justifiably offended when it was released in 2014. Shetye claimed that he meant to highlight the issue of violence against women, and that his work was in no way related to the case. Leave aside the social implications for a minute and consider the photo in isolation of the 2012 case. Do English and Hindi words refer to the same thing?
If we compare the two compound words, Demonetisation and Note Bandi, are we referring to the same thing?
According to the dictionary, yes.They both refer to the act of revoking the value of currency, thereby rendering it an unacceptable medium of exchange. And yet, in their connotations and the image that they each evoke, they are not quite the same thing. ‘Demonetisation’ carries connotations of being a technical term in modern economics. That being the case, reams and reams of pages and articles have been written by learned economists on ‘Demonetisation’ and its effects on the Indian economy. These have ranged from opinion pieces to technical assessments. Catalysing culture changes: What does Semiotics have to do with it? In last week’s piece, I had identified 7 distinct culture change processes that were activated in the cross-cultural encounter between British/Western classical and South Indian classical music.
What was interesting was that these culture change processes are visible in our country even today. Through its two-way rating system, Uber creates signs for both passengers and drivers. By Rasika Batra In “The Circle”, protagonist Mae Holland says “I am better behaved when people are watching me”. This made me think of the possible ways in which our everyday behaviour is influenced by the people watching and evaluating us, so to speak. Leapfrog Values: Honest, Energetic, Creative product design & branding. Our values are at the heart of all we do. They guide our actions, they make us who we are, they are the foundation of every engagement we undertake. We are honest, energetic, and creative. Honesty We are resolute in our commitment to find and recommend only what works best for each of our clients and the customers they serve. We treat our colleagues, clients, and consumers identically – with respect and a strong belief in fairness and transparency.
Energy We do not deliver reports and sit idly by. Creativity Creating new possibilities requires intuition as well as analytics. Teamwork Our team is our greatest asset. We view ourselves as an extension of your team.