HCDE Web Design, HTML 437, University of Washington, Spring 2013. Creative Process: Where Does All the Time Go? In college, when we asked our teachers how to assign a price to our art, they would tell us to charge whatever it was worth to us.
This answer was thoroughly infuriating because we wanted a ‘correct’ number. What’s the equation? Is each square inch of canvas (or wood, or paper) worth a certain amount? Does it matter how much paint is on it? Or what sort of paint it is? And the answer, of course, is both yes and no. I think the most expensive piece I saw at one of our senior art shows was something like $200,000. I wonder how much of myself ends up in the things I create. I had no idea what to do with that information. In my experience, more value comes from collaboration than anything else, so I want to open this discussion up, look at what it takes to get from start to finish on a creative project (specifically, the design or redesign of a website), and talk to you, dear reader, about how this process can get better, and bring real value to more people.
The Kickoff Meeting. Creating Style Guides. Several years ago, I was working on a large, complex application.
It was a bit of a legacy project: many different designers and front-end developers had come and gone, each appending a new portion to the sprawling application. Hey, Designers: Stop Trying To Be So Damned Clever. In every Web product you create, you should prioritize effective over clever.
As you probably already know, sometimes the equation gets reversed. During the design process, you can easily want to surprise and delight the user. So you create a design element--an interaction pattern, a naming scheme, a symbol, and so on--that is fresh and extremely inventive. However, the cleverness of your creation obscures the intent of the product. And the cleverness of that first impression doesn’t hold up over time--and I don’t mean over years; I mean over only the first few moments of use. Imagine this moment. HTML5 Canvas. HTML5 is the current iteration of HTML, the HyperText Markup Language.
Twitter continues to be the leading traffic generator to my blog Fuel Lines. Out of 31,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic. It also has created new business opportunities for my consultancy and for me clients. Here are some amazing Twitter Stats: After launching in 2006, Twitter now has more than half a billion profiles (Semiocast)There are 175 million tweets sent from Twitter every day in 2012 (Infographics Labs)The average Twitter user has tweeted 307 times (Diego Basch)32% of all Internet users are using Twitter (Marketing Land)34% of marketers have generated leads using Twitter (Dazeinfo) Marketing strategist, entrepreneur and educator, Gerry Moran of MarketingThink.com, has created a great infographic, “How To Build The Perfect Tweet.”
How To Build The Perfect Twitter Profile. Brugbart.
SEO information. Wordpress and other design info stuff. The eBook is the Stud in Your Content Marketing Stable. Content Marketing Institute and Marketing Profs collaborate annually to produce a heap of research findings they call “B2B Content Marketing Benchmarks, Budgets and Trends.”
This year’s report just came out. (Presented on SlideShare here.) In a section that probes respondents about what they perceive to be their biggest challenges, the top three results were: (1) producing enough content (2) producing content that engages, and (3) lack of budget. Repurposing quality content helps overcome all these challenges. If you don’t repurpose your best content, it’s time to start. More pages, more impressions = more content marketing power. Interview someone about your list to record a podcast. Repurpose the do’s into don’ts. More productivity. Is an eBook a free book? eBooks are electronic and can really grandfather your content. There are no rigid rules regarding length, presentation, or even content type.
eBooks make beautiful babies. Case in point. Wordpress Plugins. A Blog is not a Content Strategy.