How to Use Facebook Ads: An Introduction. Are you considering Facebook Ads but are confused by all the options?
You’ve undoubtedly heard that “social ads” are the future of advertising, but what does that mean in practical terms for you today? This article will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook. As a Facebook Preferred Developer, I’ve had the opportunity to gather a lot of information from the proverbial “horse’s mouth.” This article will provide a useful lay of the land around the new ad solutions that were introduced at the Facebook Marketing Conference (fMC) in February. Understanding Facebook’s Sales Process and Where You Fit Before delving into the various advertising options available on Facebook and how you can utilize them, it’s helpful to understand how Facebook interfaces with advertisers.
Facebook has three sales channels: Direct, Inside and Online. What’s the Difference Between an Ad and a Sponsored Story? Marketplace Ads Sponsored Stories. A Deep Dive Into Facebook Advertising - Learn How To Make It Work For Your Business! As a savvy internet user you might think no one clicks on Facebook ads.
Wrong. Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your ads? More importantly, how do you get them to buy your product? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. If you’re totally new to Facebook, start with this Facebook Marketing Guide. In this guide, you’ll learn which businesses are the best fit for Facebook ads and how to run successful campaigns. You can learn more and create your first ad at Facebook.com/advertising. Markup Language (FBML) All Docs Web SDKs Docs/Web SDKs/JavaScript SDK/ On This Page Facebook SDK for JavaScript A rich set of client-side functionality for adding Social Plugins, Facebook Login and Graph API calls.
Guides Frameworks Termination of SHA-1 Support. 105 Facebook Advertising Case Studies. By Jason Keath on Jun 19, 2012 Thanks to Caleb Gray (@cableleegray) helping compose the summaries of the Facebook Ad Case studies below.
As your business invests in Facebook ads more and more, it is useful to have a few examples of what others have done with the platform. Brands, agencies, and Facebook themselves have been very helpful in publishing several Facebook advertising case studies. In fact Facebook has dozens out there on the web in various places. We decided to pull them together in one place as a resource for Facebook advertisers. Most of the Facebook ad case studies below are summarized, list some of the campaign’s results, and have a link provided for a few more details. If you have a case study we missed, please let us know with a link in the comments. 1. 1-800-Flowers.com Case Study Link 1-800-Flowers.com began to use its Facebook page during the Valentine’s Day season to extend its social community and help consumers pick and purchase flowers with ease.
Results: Case Study Link.