Prd_guide_FINAL1. PR Newswire. Newsrelease5. Where should you send your news release, now that it is completed? The first thing you need to do is identify media outlets most likely to cover your story, and to build a media list. Building a Media List Building a targeted media list is an invaluable tool for most businesses. The best way to build your list is to carefully watch track media publications and shows, and to identify reporters and producers who would be interested in your story. Call the media outlets to get the phone and fax number, and mailing address of the journalists you would like to send your release to.
Tip: Using a contact management software program such as ACT! There are several sources online that will help you build your media list; however, keep in mind that not all of these sources will have up-to-date media information. Distributing your News Release: the Wires The main wires include: Distributing your News Release: Mail, Fax, or Email Building a list of media contacts Timing your distribution. List of Free Press Release Distribution. Last edited on June 4, 2008. As promised, here is a big list of free press release distribution sites (something I’m very commonly asked for by clients in the webmaster / online business world).
Disclaimer: I in no way advocate the mass-submitting of press releases using automatic submission tools, or even manually submitting to large numbers of free press release distribution sites on this list or not. Frankly, my thoughts are this: If you spend the time to do that, you’re an idiot. If you spend the money to have someone else do that, you’re an idiot. If you think press releases are about nothing but quick backlinks on PR sites (where they get buried to the archives within a day) and the scraper sites that pick up the feeds, you’re twice the idiot of the other groups. If you’d like to distribute your press releases for free in a way that’s actually effective: A) make sure you have something newsworthy to say, Also, I haven’t submitted press releases to each of these sites. 10inShare. PR.com. The Associated Press.