Email Communications Through the Active Customer Life Cycle. By: Kevin Gao, CEO & Founder of Comm100, CEO & Founder of Comm100 Now you understand the customer life cycle, and we've covered in detail how to utilize email marketing techniques in order to help acquire new customers or to turn leads into active users or customers.
But how do you utilize email techniques in the other parts of the customer life cycle in order to optimize customers? In this section, we'll talk about how to use email through the active customer life cycle (before you need to focus on retaining or winning-back a customer) in order to optimize their value and build brand loyalty. What is the Active Customer Life Cycle? The active portion of a customer's life cycle is, in short, when the customer is actively purchasing products with you or engaging with your brand or website. Using Email Marketing to Increase Customer Value 1. 2. 3.
Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing. In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts.
Depending on what your business goals and needs are, you could be sending newsletters, digests, dedicated sends, behavior-driven emails, lead nurturing emails , and more. All of these different options have their purposes, yet many marketers overlook a particular type of email that tends to get a lot of traction -- the transactional email . That's right: Transactional emails are one of the most effective types of communication to engage your prospects with. Transactional emails are the messages you receive from ecommerce sites like Amazon.com that confirm your order and provide shipment information and other details.
These messages get triggered by a specific action your contacts have taken and can also be used to inform contacts how to complete that particular action. So what's the marketer's equivalent to transactional emails? How to Create RSS Feed for Blog. Before reading this article on How to Create RSS Feed for Blog.
First read What is RSS, Why you need RSS Feeds for your website, How to Create Rss Feed to Your Website Tutorial, then you come back to this page and read further article. How to Create RSS Feed for Blog – Creating RSS Feed to your Blogger Blog is simple and easy one with help of this Google Feedburner RSS Tutorial Step 1 : Open two tabs. One for Blogger.com account and another one for Feedburner.com account. Step 2 : Now login both Blogger account as well as Feedburner Account with Google Account.
Step 3 : Select any blogger blog from Blogger Dashboard Page. Then click “View Blog” link. Step 4 : Now, one question arise why I have to burn new feed for my blogger blog. Step 5 : Now, you copy your blog URL from the address bar. With Feedburner you can create and manage all your RSS Feeds at one place. RSS Feed for Your Blog You see the below picture you just paste your blogspot url below in the box and “Tick” I am a podcaster! 10 iPad Apps for Web Curation. Curation vs.
Aggregation? Curation is such a necessity these days. The overwhelming wave of information we are exposed to is drowning us in facts and opinion. Not only do we need to be curating the information that we are consuming but we need to be insisting that our students have the skills and necessary tools in which to curate their own world. I have listed a number of capable curation apps that can help to do just that. I tend to use more than one of these and in fact there are days that I would use three or four. Pearltrees: FREE Pearltrees is a place to collect, organize, discover everything you like on the web. Flipboard: FREE Flipboard creates a personalized magazine out of everything being shared with you, from Instagram photos and Facebook updates to Tumblr posts and articles from your favorite publications.
Zite: FREE Zite is a free personalized magazine for your iPad that automatically learns what you like and gets smarter every time you use it. News360: FREE.
25 Inspiring Logo Ideas for Social Networking Sites. Online marketers’ always seeking new and faster ways of promotion and this is where people are now turning their heads towards social networking platforms.
Social media has rapidly grown as the most popular and convenient medium. After the success of social network sites like Facebook, Orkut and Twitter, several new entrants are also penetrating the field. Like every company, social networking sites also require an identity to be familiarized by. This calls for a creative logo design that can serve as a symbol of uniqueness. Just like Twitter is recognized by one of the most famous logos showing a ‘Blue Birdie’, other emerging social media platforms also need a logo to represent their business.
Today, I have collected 25 Inspirational logos, which will surely bring great ideas to logo designers to create a modern-day social networking identity. The 14 Best WordPress Plugins for Social Media and SEO for 2012. The 25 Best Social Media Books of 2011. Social Media Marketing.