background preloader

Marketing Management

Facebook Twitter

20 More Creative Product Packaging Examples. We are frequently taught not to judge a book by its cover, but in sales beauty is often skin deep.

20 More Creative Product Packaging Examples

The first impression is created by the packaging of a product, and sometimes it’s all it takes for us to want it. Just think about it, how many times you bought some useless stuff just because it was packed nicely? [Read more...] Originally packaging was meant to contain, protect and transport goods, but later the producers started to grasp the power of its visual appeal as well. Today, looks matter more than ever before and often push us into rushed decisions. So think twice before buying and read the labels carefully. 1. (Designer: Lo Siento Studio) 2. “There are two worlds of bottom smacking, the world of BDSM and the world of ketchup bottles. 3. “We got into cooperation with bakery that supplies bread to neighborhood stores. 4. “To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded boxes for their dinner deliveries. 5.

Sheena Iyengar: How to make choosing easier. Co-creation, user-generated content, DIY advertising and more! CUSTOMER-MADE: time to tap into THE GLOBAL BRAIN! Last updated: May 2006 | Let’s get this out of the way once and for all: trends are not one-off coining affairs. Some trends are worth tracking for years and years, especially if they represent a radically new definition of what constitutes value to consumers. INFOLUST is one of them. So is GENERATION C. And from a business and innovation angle, we’d like to argue that the CUSTOMER-MADE trend, co-creating with your customers, is the most important one to watch. So here’s yet another CUSTOMER-MADE update, exactly one year after our last coverage, bringing you new insights and hands-on examples of firms already profiting from co-creating with their customers. Consider any or all of the following: Status: people love to be seen, love to show off their creative skills and thinking.

Virtually every brand these days seems to be inviting their customers to contribute to their next advertising campaign. What about automotive? Check out:

Brand Management

13 Creative Ways to Use QR Codes for Marketing. In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we're starting to see more QR codes appear in traditional advertisements.

13 Creative Ways to Use QR Codes for Marketing

QR codes have been spotted on direct mail pieces, movie posters, business cards and in Times Square. Whether they'll have the staying power of your website or of your MySpace page has yet to be determined, but while they still enjoy the buzz of the "next big thing," you can take advantage of QR codes in marketing your small business. What is a QR code? A QR code is a 2-D barcode that can be scanned by a smart phone's camera and transfer information. Based on the type of code it is, it might direct the viewer to a website, make a phone call, deliver a vCard or more. How can I market my small business with QR codes?

Because of this, you need to determine if QR codes are a good fit for your business and your audience. QR Codes on business cards. Neuromarketing Must Overcome Some Obstacles To Gain Acceptance. Since the dawn of time, the marketing monster has been around touting products and commodities to the wary consumer.

Neuromarketing Must Overcome Some Obstacles To Gain Acceptance

Marketers are constantly challenged with the task of creating advertisements and campaigns to develop brand loyalty. The new leap forward in marketing research is neuromarketing, which uses imaging tools such as functional magnetic resonance imaging (fMRI) to map the brain as it reacts to TV and print ads, magazine covers, movie trailers, logos, new products and packaging. By observing which areas in the brain react, neuroscientists claim they can predict consumer preference and instill brand loyalty. The prospect of neuromarketing research is attractive to marketers and contains many benefits over the traditional assessments. However, with every new innovation, comes controversy and headaches (no pun intended). Download the full article below.