eMarketing Association – Digital Strategy, Tactics & Education | Archive | Brands. How Goya’s Marketing Pivot Drove Profits It is the largest Hispanic foods company in the world- but its most salient achievement is the $300 million jump in earnings between 2010 and 2012 which some analysts attribute to the company’s marketing pivot towards new audiences. Long viewed as the “Kraft” of ethnic foods globally, Goya’s recent pivot towards marketing to a broader […] Franc Goebbels: Brands are learning to listen Franc Goebbels is Managing Director of annalect Netherlands, an Omnicom company. Mr. Goebbels believes that brands are now reckoning with the power of the consumer and realizing that their success is based on their ability to listen to and interpret consumer behavior.
The Year in Digital: Murthy Nukala Mr. The Year in Digital: Moat Major brands of every stripe and the platforms which employ the advertising technology used to facilitate digital advertising, like Google, are rethinking the way marketers measure the effectiveness of digital ads. The Year in Digital: PepsiCo. Free Guide: How to Engage Fans on Facebook. Internet Home Business For Moms. How to Grow Your Brand on Twitter. The Perfect Marketing Strategy for Soap, Soda, and Startups.