Mastering Twitter. eMarketing Association – Digital Strategy, Tactics & Education. Optimization is all about link building- right?
Wrong. Google’s changes to their all-powerful algo mean that content can trump link strategy any day. How do you get great content if you aren’t a content developer? Focus on content partnerships and user-generated content for a start. When you are producing your own content there are a few rules that can not only build content-driven relationships between your audience and your brand, but it can also help you evade some of the problems that many marketers face in navigating the often confusing digital content landscape. How to Grow Your Brand on Twitter. Chrome Webstore.