Ads Worth Spreading turns 3 and releases a report. At the AICP Conference in New York this morning, TED announced the third cycle of Ads Worth Spreading, our initiative to find the 10 most compelling ad campaigns of the year.
We also released a report to share insights from the creatives behind the winning ads and the nomination teams that picked them. The paper reveals how both creators and consumers think about ads. Ads Worth Spreading finds examples of what advertising can be — how companies, corporations and organizations can successfully create informative, stimulating and enriching content for audiences. Imagine if advertising was not something to “sit through”; but instead, inspiring media that could spark change, raise awareness and communicate new thinking. Chipotle’s “Back to the Start” campaign spoke to people because it advocated a compelling idea – a return to a sustainable, ethical way to produce food and support for struggling small farmers.
Download the full Ads Worth Spreading report here >> Previously on the Internet … with Thu-Huong Ha. Every week at TED’s New York office, one media team staffer shares a handful of things on the web that intrigued, shocked or amused them.
We call this session: Previously on the Internet. Here are this week’s finds, from me, Thu-Huong Ha, TED’s editorial projects specialist. A tale of two very different empiresThe Ottoman Empire was known for its ceramics and textiles, but even moreso for its geometric ornamentation. Illustrator Murat Palta has created an amazing series which blends Ottoman motifs with classic scenes from Western cinema. Crafted for his graduation thesis, the piece above is titled, “Ottoman Star Wars.” Playlist: 8 talks on doing the right thing, politically speaking. With just two weeks to go before the 2012 presidential election in the US, eyes around the world are on the contest between Barack Obama and Mitt Romney.
As shown in last night’s debate, the election may well come down to a few key issues. So what matters most to Americans? The TED Blog read this Gallup poll on the issues that citizens want the next president to prioritize. Conveniently, these are topics that speakers often address on the TED stage. 5 fascinating findings on how disgust effects us. A plate of food overrun by roaches.
A blood-encrusted scab. The squish of dog poo under one’s shoe. In this talk from TEDxEast, David Pizarro explains that each of these images elicits disgust, a visceral emotion that serves a good purpose — to keep us away from harmful substances. But disgust may in fact do much more than that. “A growing body of evidence suggests that this emotion of disgust influences our moral beliefs and even our deeply held political intuitions,” says Pizarro, a professor of psychology at Cornell University.
Pizarro and his team wondered if certain people were more likely to be swayed by these kinds of appeals. Why do we vote on Tuesdays? Education Head back to school with TED-Ed Back to school brings with it a slew of emotions.
On the one hand, there’s the promise of seeing friends daily and the buying of new school supplies — new possibilities encapsulated in shrink-wrapped blank notebooks. A better way to recycle plastics? Mike Biddle replies to questions and comments about his 2011 TEDTalk. Last October, we posted this TEDTalk given at TEDGlobal 2011 by plastic engineer Mike Biddle, Founder and President of MBA Polymers, which has developed an incredibly energy and economically efficient method to recycle plastics — by turning it into the raw material again.
The TEDtalk elicited over 1000 comments and questions on TED.com, Youtube, Facebook, Twitter and elsewhere, including direct emails to Biddle and to the TED staff. Faced with the impossibility to answer them individually, Mike has grouped them together and addressed them below. And now over to Biddle… I want to thank the TED community for all of the heartfelt comments and great questions.
Although many of the comments were directed to me as I am the one that gave the TEDtalk, I’m replying here on behalf of the whole MBA Polymers team. In my personal blog at MikeBiddle.com, I talk a bit about the habits that my family and I practice in our efforts to tread more lightly on this planet and “walk the talk”. 11 stats that suggest our world may not be as globalized as we think.
Pankaj Ghemawat coined a new phrase in his talk from TEDGlobal: “globaloney.”
In other words, Ghemawat takes issue with the idea that national borders are eroding and that we are all just living in “one world.” It’s a notion Ghemawat says was first floated in the 1850s by David Livingston, the Scottish explorer who traveled the Nile, and that persists strongly through today. And yet, says Ghemawat, data shows that it isn’t necessarily true. X organizers from every continent speak. Since TEDx launched in 2009, more than 5,000 events have been held in 137 far-flung countries.
So what is it like to throw an event? We asked a TEDx organizer from each continent — yes, including Antarctica — to answer three questions about their ‘x’ experience. Africa: George Kevin Oteino of TEDxKibera in Kenya. A TEDx with an icy view: TEDx takes Antarctica. The Great White Continent.
What does one wear for a stratosphere jump? Last Sunday, Austrian skydiver Felix Baumgartner jumped out of a helium balloon from over 24 miles in the sky, and shattered world records by freefalling from an altitude of 128,100 feet to Earth.
With the jump, Baumgartner became the first human to break the sound barrier, reaching an astonishing peak speed of 833 mph and creating a new answer for children everywhere to the question “What do you want to be when you grow up?” So what does you wear for a freefall of this magnitude? The answer comes in this talk from Dr. Jon Clark, a six-time space shuttle crew surgeon who helped create the suit that allowed Felix the Fearless to make this monumental leap.
A 26-year Navy veteran and former Special Forces parachutist, Clark has served in top roles at Johnson Space Center and specializes in crew survival, both in space and during re-entry to the earth’s atmosphere. Paying it forward: Fellows Friday with Sophal Ear. Tell us about how your extraordinary life journey began — your family’s escape from genocide in Cambodia. I was born in Phnom Penh just months before the Khmer Rouge took over on April 17, 1975. My family — father, mother, four siblings — and I were forcibly relocated to a village named Tuol Prik in Pursat Province, where my family was made to work the land by growing rice. One day in late 1975, the Khmer Rouge told residents of Tuol Prik that the Vietnamese government wanted its citizens back. Seeing an opening for escape from the Khmer Rouge, my mother and father put our family down as Vietnamese, even though we were ethnically Chinese. How Popcorn Maker adds a new layer of information to Beau Lotto and Amy O’Toole’s TED Talk.
This morning, we’re thrilled to present a TEDTalk as you have never seen a TEDTalk before — with a clickable layer of information that anyone can add to, edit or remix. Working on Beau Lotto and Amy O’Toole’s new TEDTalk, the team at Mozilla used their new web-based video editing / annotating tool, Popcorn Maker. Ideas on lockdown: A look at TEDx events held in prisons.
Yes, TEDx has been behind bars. Since the birth of the TEDx program in 2009, independently organized events have been held at correctional facilities in at least three countries — at youth and adult institutions, both with speakers and without. In Spain, organizer Antonella Broglia was determined to bring TEDx to Soto Del Real prison outside Madrid. “They do not have Internet inside the prison,” she explains. How Freedom of Information requests led to a Parliamentary scandal: Read an excerpt from Heather Brooke’s book. The British Parliament elected in 2005 has an unfortunate nickname — the “Rotten Parliament.” Journalist Heather Brooke had a lot to do with the uncovering of their rottenness. In 2004, just a few years after the passage of the UK’s Freedom of Information Act, Brooke began requesting documentation on members of Parliament’s expenses, from their travel to their incidentals to their second homes.
“I didn’t set out to revolutionize the British Parliament. That was not my intention. I was just making these requests as research for my first book,” says Brooke in this moving talk from TEDGlobal. It took a multi-year legal battle for Brooke to get the information she requested. From a treehouse to a Titanic replica: The best TEDx venues. Now 5,000+ events and 20,000+ talks strong, TEDx’s “x” has made its way to some marvelously unexpected places.
From the staircase of a full-size reproduction of the Titanic to a base camp in Antarctica, TEDx venues are far from ordinary. Below, nine of our favorite venues from TEDx events past. What would a great wonder of the world be without a TEDx? At TEDxGreatWall in 2011, TEDx’ers took over the Jinshanling section of the Chinese landmark, marking this historic landscape with ideas worth spreading. 10 TEDTalks that show why politicians need to focus on the environment. With just three weeks to go before the 2012 presidential election in the US, eyes around the world are on the contest between Barack Obama and Mitt Romney. As shown in last night’s debate, the election may well come down to a few key issues. So what matters most to Americans? Shallot-like humor website takes on TED. 9 TEDTalks by impressive kids. Susan Cain makes last night’s episode of Jeopardy.
Business Adam Davidson on the fiscal cliff, cable TV, $4000 suits, the giant pool of money and more. A TEDx playlist: 6 talks that became phenomena. JR’s posters come full circle. Art. 8 fascinating talks about Mars, including a new one from Bill Nye the Science Guy. Digging through the clutter of the online world: A Q&A with TED Books author Jim Hornthal. Finding answers to complex questions on the Internet is often a challenge, as a simple search can sometimes lead you down a rabbit hole of impersonal data. 5 steps for being an impatient patient, from John Wilbanks. In the late 1800s, Cuban physician Carlos Finlay had a theory that yellow fever was spread by mosquitos — rather than by dirty clothing, as was the belief of the day.
To test his theory, he asked living, breathing human beings to be voluntarily infected with the disease. A transportation app that plans your route, with coffee pick-up, wins City 2.0 award. A TEDx playlist: 14 amazing physical feats. New exhibit explores design for the public good. 6 highly unusual schools. The 20 most-watched TEDx talks so far. 6 TEDxTalks envisioning the city of the future.
The first ever TEDx event in Afghanistan. Dude, That unicorn is really a lap dog: The secret details in 4 classic paintings revealed. 12 TEDTalks from Nobel Prize winners. New TED Book: A Haystack Full of Needles. Why aren’t we asking the big questions? A Q&A with Ruby Wax. Previously on the internet … with Lisa Bu. The next evolution of schools: Highlights from our chat with Will Richardson. Let’s have a conversation about mental health: How Sarah Caddick curated “Misbehaving Beautifully”
10 talks on making schools great. 4 works from John Maeda that explore the intersection of technology, art and design. Playlist: 6 beautiful talks by data artists. Lawrence Wang - Google+ - #TED #TEDTALKS +TED +TEDx 10 brand stories from Tim Leberecht’s TEDTalk. Rise of a gangsta nerd: Fellows Friday with Hakeem Oluseyi. The importance of preserving cultural artifacts: A look at the Metropolitan Museum of Art. How a contortionist plays music. How you too can build your own computer.
In short: Get ready for tonight’s debate, listen to the Earth’s strange song. ‘The One World Schoolhouse’: Salman Khan’s vision for education, in his new book. Playlist: 12 powerful talks on terrorism. Previously on the internet … with Haley Hoffman. Mind Amplifier: New TED ebook author asks whether digital media can make us smarter. Music, the mind, and medicine: A Q&A with Robert Gupta. How Salvatore Iaconesi has started a movement for open-source medical files.
Happy 30th birthday, compact disc! Watch a demo from the first TED, in 1984. When flying robots meet mind control. In debates, watch for signs of warmth: Q&A with Amy Cuddy. 10 examples of how power posing can work to boost your confidence. @TEDtoChina » TEDx专题报道 TEDx活动 最近更新 » TEDxTaipei 2012 The Future is Now (上篇) Who else is watching TEDTalks? A visual map. New TED Book: Mind Amplifier. I see dead people: Fellows Friday with Christine Lee. Bahia Shehab’s newest evolutions of ‘no’ Sabine Kouli: Soul singing at TEDxLyon. John Lloyd: An animated tour of the invisible. On our reading list: Nate Silver’s new book The Signal and the Noise. Shea Hembrey sculpts dark matter in a new gallery show. 5 prescription drugs doctors had no idea could hurt their patients. In Short: Driverless cars now legal in California, a glimpse at why people cheat. On our reading list: David Byrne’s book, How Music Works. Making the invisible visible: 5 great TED-Ed lessons animated by Andrew Park. How a school-age blogger can effect big change: A Q&A with Martha Payne of NeverSeconds.
Further reading in GitHub. In Short: How you can review patent applications, and the uncertain future of book covers. 12 talks on understanding the brain. ℒℴѵℯ #TED. Tinker, tailor, solderer: Fellows Friday with Catarina Mota. The full epic of Ed Gavagan. How you can help push for fair trade cell phones?