A Scientific Guide to Hashtags: How Many, Which Ones, and Where. This post originally published on April 8, 2014. We’ve updated it here with new info, screenshots, and a special episode of the Buffer podcast – The Science of Social Media. Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off.
Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious. When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. Hashtags also have the potential to be truly valuable. Interested in listening to this post in the podcast format? How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS Research says you should be using hashtags If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags. Apparently so. Social Media Implications of 2013 SEO Ranking Factors Report. Author: Angie Pascale The 2013 Search Ranking Factors – Rank Correlation Report by SearchMetrics was released a few weeks ago, with some interesting findings for content, SEO and social media campaigns. What caught my attention, and has created some healthy debate here at Location3 and in the industry, is the high placement of social signals.
According to the study, which was based on search results from a keyword set of 10,000 search terms from Google USA, seven of the top ten ranking factors are social, with Google +1s ranking the highest. Throughout the report, SearchMetrics reiterated that correlation is not causation, and thus this data must be used as guidance and not as a revelation of the mysterious Google ranking algorithm.
In no section was this truthful disclaimer repeated so often than in the social signals section. Maybe it’s because no one fully understands or wants to believe the value and longevity of social media for businesses. Download the full (70 page!) Who Runs the Internet? 35 Cheatsheets & Infographics For Social Media Marketers. How many hours a day do you spend on your social media accounts? Do you use it a lot to market your wares, services, sites, tools or yourself?
Whether you own a large online business or a small booming startup, we’re sure you are actively using social media to give your brand the right dose of exposure and get the message across to your targeted audience. Today, we’ve compiled a great list of useful cheatsheets for people who want to benefit more from social media marketing. These 35 cheatsheets cover tips and important statistics for Facebook, Twitter, Google+ and Pinterest so you can better understand marketing via social media, as well as how to design your pages beautifully for optimum exposure. Recommended Reading: 55 Interesting Social Media Infographics Just like our other cheatsheet posts, remember to click on the links to get a clearer view of the entire cheetsheet or infographic. The 4C’s Of Social Media How Much Do Small Businesses Spend On Social Media Path To Social Success. 10 Ways Social Media Technologies are Adding Value and Productivity. Social media technologies have touched humanity in a primal way.
You only need look at the adoption rates of Facebook and Twitter to realize that the web is indeed connecting human consciousness. At almost no cost we can connect with like minded tribes globally at scale and speed. We can share ideas and knowledge in words, images and with the virtual face to face technologies of online video that transcends time and place. Knowledge transfer is almost instantaneous. It is transforming humanity deeply at the personal and business levels. Social technologies are unlocking ideas from isolation and allowing them to be free to roam and add value to our lives. This process is also being accelerated and amplified by the wide adoption of the smart phone. The potential value of this transformation has been estimated by a study from McKinsey Global Institute as having a value of up to $1.3 trillion across just the 4 industries that they studied. Potential is Largely Untapped 1. 2. 3. 4. 5. 6. 7. 8. 9. 8 Reasons Why Social Media is Such a Powerful Marketing Medium.
Why has Social Media captured the imagination and participation of so many people with up to 40% plus of the Internet population in some English speaking, developed countries creating a personal Facebook page. This is a social phenomenon worth contemplating and looking at, as this reveals a lot about who we are as human beings living on a planet wanting to communicate our messages, beliefs, photos, videos and their ”Song” to their friends and the world.
What drives this activity and participation at levels that border on obsession with increasing hyperactivity? There seems to be a few observations that make sense and hint at at its causes. Is it wanting to make money, to connect, its novelty or is it a more basic drive and motivator that makes it compelling and compulsive to us as humans? So what are some of these drivers? 1. Money- It’s Seen as a Gold Rush by Marketers, Investors and Companies (This was even picked up by Business Week in April, 2006) 2. 3. 4. 5. How about you? 441inShare. Attorney Coach | Twitter | Top Lawyer Coach, LLC. 50 Lawyers and Legal Professionals You Should Follow. 145 Lawyers (and Legal Professionals) to Follow on Twitter | On Legal Marketing. Lawyer marketing with Twitter has arrived. Lawyers using Twitter for marketing? Yes, it’s true. This micro blogging tool with posts or ‘tweets’ limited to 140 characters, which I was afraid to admit in public that I used, is generating some discussion among legal marketing professionals.
First, Twitter broke into a legal marketing listserv discussion last week. ‘What is it? Does anyone see any value to using it?’ Don’t expect Twitter to take the legal industry by storm yet, but take note of what Steve says you ought to now. …Politicians in the current US election are levering it, news outlets like CNN & Canada’s CBC are offering headlines that can be mixed into your reading stream, and companies like Southwest airlines are using it to interact with customers & take feedback.
And though this may sound absolutely insane, LexBlog may pick up some very good work through Twitter – with larger law firms. Working one night last week I was ‘tweeting’ about the Mariners game while I was listening to it on MLB.com. Is Social Media Creating A Digital Tipping Point? The world in which we live would hardly be recognised by someone who lived and died half a century ago and who may have caught a glimpse of the television generation. The children born in the 90′s have only known a world where the Internet was a natural part of their day to day lives.
We now live in a society that verges on a digital tipping point that wraps and integrates our lives with the Web and it is no longer considered a luxury but a necessity in our modern lifestyle. So what is driving us to this digital dawn that is transporting us from the industrial past of the last 200 years and the TV industrial complex that emerged 50 years ago and embracing us in an information age that challenges our paradigms?
What has brought us to this digital tipping point? There are essentially 3 elements that have emerged in the last decade that have brought us to this generational shift. 1. 2. 3. 297inShare.