Marketing Trends 2011
Posted by dimitriszotos on to Marketing , SEO , Social Media As the year comes to a close, we share with you our insights related to the Internet & Online Marketing trends of 2011. We examine closely the most important trends from the SEO industry to Social Media & Location Based Marketing and from Mobile Marketing to Email Marketing and Budget Allocation . Of course there is no magic behind these predictions, just our insights as web professionals and as members of the growing online marketing community.
Happy New Year All! We’ve decided to kick off 2011 with some insights from our favourite peers and digital marketers on the trends to watch out for in the year ahead. Insights are based on anything from content development , to web analytics, to the increasingly relevant subject of mobile marketing. Remember to bookmark and share this page with your peers if you find it useful, and let us know your thoughts on what digital marketing trends to watch out for this year in the comments below. We asked: What do you see as being the most important digital marketing trend in 2011, and why? Avinash Kaushik | Author, Analytics Evangelist & Co-Founder
My predictions on 11 marketing trends for 2011
If you are in the marketing profession, I think you’ll agree that our profession is experiencing some major disruption. The traditional marketing theory and methods I learned at Kellogg Graduate School of Management back in the mid-90’s are still very valid. Half the battle is still doing the all important work of market segmentation, targeting, and positioning. I still refer to my 7th edition of Phil Kotler’s textbook Marketing Management from time to time (although that book is now in it’s 12th edition!)
Internet Marketing: Future Trends and Emerging Trends by Robin Good 1) From Screaming to Helping One of the major shifts happening to the universe of marketing and advertising is the one represented by a deep and profound move from noise-making and attention-gathering approach typical of classical advertising and of the early, primitive use of many new media formats (from blogs to videos, Facebook and Twitter), to one of help and instantaneous utility provision.
By Bruce Horovitz, USA TODAY You can say one thing with certainty about new product trends for 2011: They're pretty wacky.
Editor’s Note: The following is a guest post from I lana Rabinowitz, Vice-President of Marketing for Lion Brand Yarn Company . These three concepts are not new – in fact they are age-old techniques that merchants have used whenever they came to public markets to sell their wares and stood face-to-face with the customer. For a while, in the era of mass media, these vital elements were lost, but now, digital marketing tools like websites and social media give us the opportunity to recapture elements of that personal relationship. What has also changed are the customers.
I recently completed a new point-of-view for SIGMA which outlines how I think marketing will be changing in the next few years.
It might be too early in the year to write this post, but Patti Knight and I had a conversation yesterday about the future of brick and mortar offices and it got me thinking about trends for next year, let alone 10 years from now.
Heidi Cohen | January 10, 2011 | 23 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/analytics/actionable-analysis;page=article;artid=1935424;topcat=analytics;cat=actionable-analysis;static=;sect=site;tag=facebook;tag=twitter;tag=groupon;tag=amazon-com;tag=nielsen;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/analytics/actionable-analysis;page=article;artid=1935424;topcat=analytics;cat=actionable-analysis;static=;sect=site;tag=facebook;tag=twitter;tag=groupon;tag=amazon-com;tag=nielsen;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> Shovel and Twitter in hand during the post-Christmas Snowpocalypse, Newark Mayor Cory Booker showed that 2011 will be about being connected, showing up, and responding to customers' needs. Like Mayor Booker, online marketers will require more than social media marketing.
Consumers are more demanding, time-starved, informed, and choice-saturated than ever-before. For brands to prosper, the solution is simple: become SERVILE. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are. Check out new concepts, services and products that are infused with servility, from brands like Tesco, Virgin America, IKEA, Hyundai and more…
Author Ursula Le Guin wrote that “legends of prediction are common throughout the whole Household of Man. Gods speak, spirits speak, computers speak.” What Ms.