The Entrepreneurial Generation. The Demographics of Facebook, LinkedIn, MySpace and Twitter | Ad Age Stat. Who Likes What: Social Media By Demographic. Do you ever wonder what social networking sites you should be focusing your marketing efforts on? This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords for a few social networking sites. The sites included in this graphic are Facebook, Twitter, MySpace, Digg, StumbleUpon and YouTube.
Click on the graphic below for an enlarged view. View an enlarged version of this Infographic » Key Points: MySpace has the greatest gender divide, with a 64% female and 36% male membership.Twitter has the largest division of wealthy users with 27% earning $75,000/year or more.Facebook has the largest division of older users with 37% being 45 years or older.Digg has the largest division of users with a graduate degree at 9%.Stumbleupon is very popular among graphic designers. Social Media By Demographics #infographic. Forget Generation Y: 18- to 34-Year-Olds Are Now 'Generation C' It's hardly news that young adults are the most digitally connected, but now Nielsen has come up with a new name for this group based on their common behaviors: "Generation C. " The C stands for "connected," and the group comprises Americans between 18 and 34 — who are defined by their digital connectivity, Nielsen and NM Incite’s U.S. Digital Consumer Report says.
They consume media, socialize and share experiences through devices more than other age groups. The most recent U.S. Census finds 18- to 24-year-olds make up 23% of the population. Yet they watch 27% of online videos, constitute 27% of visitors to social networking sites, own 33% of tablets and use 39% of smartphones. When it comes to watching TV, they are exactly in proportion with their ratio of the population, representing 23% of TV viewers. The below graphic visualizes different Nielsen numbers on American media consumption. Are you a part of "Generation C? " Click the image to enlarge. Image courtesy of iStockphoto, izusek.