Twitter + Random Acts of Kindness = A Successful Social Campaign. Running out of cereal is usually a problem that one must face on his own.
But when David Berkowitz awoke to the dilemma one morning this October, he got some support from an unexpected source. After reading a tweet about his irritation, Edge Shave Gel sent him enough cereal that it should be a very long time before he runs out again. "I’m still eating the cereal they sent me, so the positive brand association continues," says Berkowitz. Since September, 234 people have benefited from similar random acts of kindness from the @EdgeShaveZone Twitter account. As part of Edge's Anti-Irritation Campaign, a team of two devotes its full-time efforts to seeking, responding to, and relieving irritation across Twitter, much of which is conveyed using Edge's #soirritating hashtag. Using Twitter, Not Changing Twitter When was the last time you used Twitter to rave about a product you use every day?
Getting the Word Out Becoming a Personality Nobody wants to converse with a marketing bot. How Pinterest Can Get Your Brand Attention [INFOGRAPHIC] If your brand isn't on Pinterest, you could be missing out on a growing stream of potential customers.
While shaping your brand's image on Pinterest, remember to take into account the specifics of the site's userbase. A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. The food category is the fastest growing segment of Pinterest. SEE ALSO: Pinterest’s First Investor Explains the Secret to the Startup’s Success Even if your brand doesn't directly specialize in these topics, there may be a way to include them in your brand's boards to gain maximum exposure. Take a look at this infographic from web optimization company Maxymiser, and then let us know in the comments if you're altering your plans to take advantage of the explosive growth of Pinterest. 30 Social Media Predictions for 2012 From the Pros. How will social media impact businesses in 2012?
We sought expert opinions from a wide range of pros you’re likely familiar with. We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009. To give you a glimpse of what we can expect in the next 12 months, we decided to tap their knowledge and expertise. Here are their predictions of where social media is headed in the next 12 months. #1: Businesses consolidate social media activities Michael Stelzner @mike_stelzner As the social media landscape becomes more crowded in 2012, businesses will pick their battles and dig in.
The old mantra of “be everywhere” will quickly be replaced with “be where it matters to our business.” The major four players have all gone through massive changes in preparation for the battle for users. Have you picked your battle? Michael Stelzner, founder and CEO of Social Media Examiner. Jay Baer @JayBaer Now is the time. Why QR Codes Won't Last. Jon Barocas is the founder and CEO of bieMEDIA, a Denver-based online marketing and media solutions company that specializes in video content production and distribution, mobile visual search, technology platforms, SEO, VSEO and more.
Like most technology fans, I am always ready and willing to try any technology that promises to simplify my life. QR codes seemed to present an accessible and uniform way for people with smart devices to interact with advertising, marketing and media. Those little squares of code seemed to open a world of opportunity and potential. But after using them for a length of time, I shifted my perspective. My initial honeymoon with QR codes was very short-lived. Consider a recent study by comScore, which states that only 14 million American mobile device users have have interacted with a QR code.
Inadequate technology, lack of education and a perceived dearth of value from QR codes are just three of the reasons mobile barcodes are not clicking with Americans. 13 Cool Examples of Google+ Brand Pages. It was only a few days ago when Google+ finally gave us access to brand pages – the moment we have been anticipating since summer.
Now, anyone can create their own business page on Google Plus and it seems that within a few days a lot of businesses have decided to do so. The brand pages are still very limited though – for example it’s not possible for the brand page to have more than one admin at the moment. However, I still prefer Google+ over Twitter for following brands and keeping up with content from the thought leaders in social media and marketing. And surely Google+ will slowly roll out more features for brand pages. Here are some Google+ brand pages that I thought looked beautiful and here is our post RT@dreamgrow How to Create a Google+ Page for Your Brand. Adidas Originals five pictures make a cool sneaker.