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Digital, Media Drive U.S. Agency Revenue | Agency News. How to Manage Your Brand's Social Life | Digital. Consumers are investing serious amounts of their time in social-media platforms, with 16.6% of all online minutes now spent on social networks. With so much focus on social as a marketing tool, it's worth stopping and mapping out a smart social strategy. A new Ad Age Insights report, "Managing Your Brand's Social Life," aims to help brand managers plan for which platforms should get the investment of limited staff and time, what to consider when creating internal social-media guidelines, whether to handle social media in-house or outsource it and what measures a brand should be looking for to get at return on investment. You can measure the ROI of social media, but it may not get you far. "There is definitely a quantifiable ROI, but the truth of the matter is that it's very difficult to measure ROI within social media," said Edelman Digital Senior VP Michael Brito.

Adds Constant Contact's Social-Media Manager Erica Ayotte: "What's really hard is determining the value of followership. " 5 Ways to Enhance Your Facebook Timeline Page With Images. Are you wondering how to visually enhance your Timeline Facebook page? This article provides five actionable tips you can employ now. The Visual Opportunity When Facebook moved the navigation into the left column and added the Photostrip, I wrote how you could optimize your Facebook page for visual branding.

And when Timeline was rolled out for personal profiles, I also wrote how you can customize your cover photo and profile picture. With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different. Establishing a consistent look and feel across pages and personal profiles, Timeline for pages provides significantly more opportunities to create a visually compelling page, starting with the masthead.

Timeline page masthead: The cover photo, profile picture and custom tab images. Cover photoProfile pictureCustom tab imagesHighlighting postsMilestones. 5 Vanity Metrics to Stop Measuring (And Better Alternatives) There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools to help you measure them. The problem is, some metrics are more obvious than others. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Beware of vanity metrics. Instead of getting caught up in the low-hanging fruit, ask yourself: "What does this graph mean? Should I continue doing something, increase the time or money I spend on a certain channel, or even stop doing something altogether? " Here are 5 vanity metrics you should stop obsessing over and their much better alternatives. 1.

Did you know that only 3% to 5% of your Facebook Page’s “fans” see the content you post? What to Measure Instead: % Feedback and Impressions Use Facebook Insights, Facebook’s free analytics tool, to check which posts generate the highest level of engagement. 2. Who is engaging? 3. 4. 5. 5 Internet Marketing Metrics Not to Obsess Over. Analytics is an important part of inbound marketing . Marketers should constantly be measuring their marketing to refine programs, improve upon under-performing initiatives, and decide which marketing channels they should focus on.

But when it comes to measuring marketing, sometimes it's hard to know which metrics to use. There are usually a number of ways to measure the success of a given campaign, and oftentimes marketers get caught up in using every single metric available to them ... or obsessing over the least valuable ones. To help you get on track, we've compiled a handy list of 5 metrics that probably aren't worth your time. 1.

Comments Comments can be a great way to gauge how much (and the type of) discussion a particular piece of content is generating, whether it's a blog post, a Facebook post, a tweet, etc. Better Metrics: Measure referral traffic and leads from your blog and social media to your website. 2. 3. 4. 5. Better Metric: Measure sales. Final Thought. How Brands Can Get the Most from Facebook Timeline. With all Facebook pages now upgraded to the new Timeline whether they like it or not, many brands have found themselves struggling with the challenge of adapting their content and marketing approach to the new layout.

A new Simple Usability study, which uses the firm’s eyetracking technology, is giving companies an interesting insight into how effectively Facebook Timeline is working as a marketing tool. The company has also provided a series of tips for areas to focus on to make the best of the new layout. To draw its conclusions, Simple Usability monitored the Facebook pages of six brands American Express, Pizza Hut, Manchester United, Gap, Coldplay and Coca-Cola, assessing how fans are interacting with the new features. Don’t worry too much about your cover and profile photo We’ve seen people getting creative with their cover photos, on both personal profiles or brand pages, but Simple Usability’s findings suggest it might not be worth the effort. These two are certainly not alone.

Google Analytics: 9 Features to Use. You probably already love Google Analytics because it gives you a big picture look at how your website is performing. You probably also love it because it is free and easy to install. But I have come up with nine more reasons to love Google Analytics. Check out these sophisticated tracking tools you might not even be aware of: 1. Set up "event tracking" Event Tracking is a feature of Google Analytics you use to track different actions visitors take on your website, such as clicking a button or downloading a file. 2. If your site is loading slowly, you are guaranteed to be losing traffic. 3. By default, a session in Google Analytics is set to 30 minutes. 4.

Google Analytics allows you to track the steps visitors take to achieve a specific goal. 5. This helps you to track user behavior in cases where a user is visiting multiple domains you own. 6. This tool provides another way of slicing up your visitors. 7. 8. 9. Certain visits to your website distort your analytics. Using Branded Captcha's to get your key marketing messages out here. Advertisers have figured out the ideal way to help marketers force marketing communications down the throats of unsuspecting browsers… Just like the first company who placed advertising in public toilets, Solve Media have identified an suspecting location for Internet based advertising. Solve Media’s proprietary TYPE-IN™ is branded CAPTCHA (human authentication), which places relevant brand messages where users are already engaged. TYPE-IN™ ads provide value for Advertisers, Publishers and Consumers.

Image: Solve Media Solve Media carried out extensive research around TYPE-IN™ based advertising”Exploring the Impact of Type ins on Brand and Message Recall“. Captcha’s might have been created to fight Spam, but now expect them to be used by advertisers who want to force you to read their brand related messages. You can browse, but you can’t hide. Lean how Nike has changed it Marketing Strategy for the better. Nike is the world’s largest sports company, 30% bigger than nearest rivals Adidas. Scott Cendrowski has scribed an insightful article on CNN parchment exploring “How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. We’ve taken a close look at the article, picked out what we think are the key insights and included some additional references. You might say we’ve both summarised and enhanced an already great article. No need to thank us. How Nike has changed it Marketing Strategy Nike’s New Digital Marketing Focus For the first time in its history, Nike isn’t wholly reliant on a handful of superstars to move merchandise.After perfecting the art of big branding, it’s moving on to a world in which its consumers want to be told less and just do more.Nike Digital Sport, is a new division the company launched in 2010.It’s hired scores of new engineers to make technology for digital communities.

New Design Focus Thanks to Steve Jobs.