Current Coke Marketing
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Coca Cola has been part of popular culture for over 100 years and has been called a “ Vision Brand “. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change in the world that makes the world a better place.
Google has partnered with four global brands for an advertising experiment to reimagine their classic TV commercials. The aim of ‘ Project Re:Brief ‘ is to remake the iconic ad campaigns with the help of the people who made them, using today’s technology, so they inspire a new generation of creatives and marketers. This year, internet advertising turns 18-years-old.
The Overview "Hilltop" (1971) - Harvey Gabor, Art Director "Forty years ago Bill Backer and myself had a wish, and that was to buy the world a Coke.