Ideas and evidence for marketing people. Coca-Cola's Joe Tripodi On Staying Relevant. The Very Best of Coca-Cola. 5 Lessons from Coca Cola’s New Content Marketing Strategy. Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“.
Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change in the world that makes the world a better place. Google Challenges Global Brands To ReMake TV Ads As Digital Campaigns. "Project Re: Brief. Project Re: Brief by Google. The Overview "Hilltop" (1971) - Harvey Gabor, Art Director "Forty years ago Bill Backer and myself had a wish, and that was to buy the world a Coke.
