Inside Coke's "Freestyle" Soda Fountain. After bringing you the back story of how Coke's Freestyle fountain was invented, we've finally gotten a peek at its inner workings, care of CNBC's upcoming special The Real Story Behind The Real Thing.
At first, the Freestyle seems like a futuristic novelty: The touchscreen fountain allows you to pick from dozens of Coke products--far more than you could cram into a typical soda fountain. But that belies the real business case for the machine.
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