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Trent Reznor Nine Inch Nails Case Study | Willie Nelson
Trent Reznor is the only official member of Nine Inch Nails and remains solely responsible for its direction. Since 1989, Nine Inch Nails has made eight major studio releases . The most recent releases, Ghosts I–IV and The Slip , both released in 2008, were released under Creative Commons licenses. Both were initially released digitally, with physical releases coming later. The digital release of The Slip was made available completely free of charge . Ghosts I–IV is available in a number of different formats and forms, including a free download of the first volume , a $5 digital download, a $10 double CD set, a $75 deluxe edition set, and a $300 Ultra-Deluxe limited edition package, which sold out all 2500 copies (grossing $750,000) in 30 hours .
Photo: Jennifer Vecellio Trent Reznor, frontman for industrial rock band Nine Inch Nails , has earned a reputation as a marketing maverick. He engages fans, building loyalty and watching sales naturally follow. In the Nine Inch Nails online forum , Reznor tells musicians they can be their own best marketers: “If you are young and use the Internet, you know more about your audience than [labels] do – for sure.
How To Market Like Nine Inch Nails
Nine Inch Nails: The First Open-Source Band? | ITworld
January 10, 2009, 4:11 PM — Throughout his 20+ year career as the man behind industrial-rock act Nine Inch Nails , Trent Reznor has been no stranger to the ways of Creative Commons and digital distribution. In fact, he's let fans tinker with his musical creations as far back as the 1999 release of his two-disc album, "The Fragile," two years before the sharing and remixing licensing arrangements of the non-profit organization Creative Commons even existed. In an era when record labels fight the underground, unpaid spread of music tooth-and-nail, and companies like Apple take six years to strip the Digital Rights Management out of their massive online song stores, Reznor seems to have found a fire in non-traditional distribution arrangements.
Nine Inch Nails Sparks Web Marketing Conspiracy » Adotas
The end is nigh, at least according to Nine Inch Nails’ mastermind Trent Reznor. Floating the dystopian concepts of mind control, the religious right, big brother, apocalypse and militaristic upheaval, the industrial-rock veteran has the blogospheres and newswires abuzz this week over an ambitious viral/guerilla/Web campaign that is purportedly based around NIN’s politically-charged upcoming album, Year Zero (to be released April 17th via Interscope). According to various sources, Reznor and agency 42 Entertainment, harnessing the old Internet model of a webring, are behind a series of eerie landing pages (listed below), some endorsed by a supposed “US Bureau of Morality” and others peddling military operations like “105th Airborne Crusaders.” The top site listed, with its placid Americana-loving backdrops, actually hides something more sinister underneath.
By: Kendall | in: General , Music , Technology | In most calendars there is no year 0. In today’s modern calendars there is 1 BC, and 1 AD. The Year Zero is coming on April 17th, and is the title of the new album from Nine Inch Nails .
Nine Inch Nails and Viral Marketing : The Plugg - Music and Ente
A l’heure où l’industrie de la musique s’affole et pointe du doigt les vilains petits internautes qui mettent les artistes au bord de la faillite, les obligeant presque à devoir retourner chanter dans le métro, Trent Reznor, le très futé leader du groupe Nine Inch Nails, s’en met plein les poches avec un album en téléchargement gratuit. Si, si. En 2008, les albums Ghost I-IV et The Slip étaient offerts, à disposition sur le site du groupe. Et pourtant, The Slip s’est vendu à près de 100 000 copies et Ghost I-IV fut l’album le plus vendu de l’année sur Amazon.com. Trent Reznor a mis en place une stratégie envers ses fans autour de la sortie des différents albums en créant de l’interactivité avec eux, à base de jeux par exemple. Tout un environnement est crée autour de l’opus musical qui va bien au-delà des simples produits dérivés (t-shirts, posters….) que l’on trouve habituellement, c’est une véritable expérience que le groupe donne à vivre à ses fans.
digital marmelade » Bavardages Marketing
Nine Inch Nails – Another Version of the Truth : The Gift
Après avoir distribué gratuitement son album sur le net , Nine Inch Nails à la suite de sa tournée 2009 aux Etats Unis, a confié 405 GB de vidéos HD à leurs fans, pour qu'ils en fassent ce qu'ils veulent. C'est donc un noyau d'une douzaine de personnes, aidées par une centaines de fans en roulement qui ont crée plusieurs albums live et surtout un DVD réalisé en 1 an, baptisé : Another Version of the Truth: The Gift Le DVD live est d'une qualité exceptionnelle (1080p avec son 5.1) et est disponible dans tous les formats...
from the a-thorough-look dept I'm at the Midem conference this week, and in preparing for it, Steven Masur asked me to write up a chapter for a book he was putting together of thoughts from various thinkers for a gathering of the International Association of Entertainment Lawyers (IAEL) here at Midem.
The Future Of Music Business Models (And Those Who Are Already T
Connect With Fans (CwF) + Reason To Buy (RtB) = The Business Model ($$$$) There are many artists -- famous and not so famous -- who have been making use (on purpose, or not) of this formula to create successful strategies for building up a stronger fan base, creating wonderful new works of art, distributing them out to the community and getting paid for it at the same time. What made Reznor so interesting as a case study was the fact that he's done it so many times in so many different ways that he, by himself, represents a great example of how you can approach this simple formula in an infinite variety of creative ways. One of the issues I've had in discussing recording industry business models is that we always hear excuses for why a, b or c won't work.
