Michael Masnick The Trent Reznor case study. MIDEM(Net) Blog: MidemNet video: Nine Inch Nails case study, by. Blog Archive » Nine Inch Nails Case Study. How To Market Like Nine Inch Nails. How To Market Like Nine Inch Nails Photo: Jennifer Vecellio Trent Reznor, frontman for industrial rock band Nine Inch Nails, has earned a reputation as a marketing maverick.
He engages fans, building loyalty and watching sales naturally follow. In the Nine Inch Nails online forum, Reznor tells musicians they can be their own best marketers: “If you are young and use the Internet, you know more about your audience than [labels] do – for sure. Email marketing is the perfect medium to try out these new ideas. Your Music + AWeber = Marketing In Tune In 2007, the band began marketing independently when its contract with Interscope Records ended. While these strategies are specific to musicians and bands, the underlying principles hold true for all email campaigns. “If you have nothing in common with American Idol and you don’t want to be the Pussycat Dolls, then you don’t really want to be on a label.” Nine Inch Nails: The First Open-Source Band? January 10, 2009, 4:11 PM — Throughout his 20+ year career as the man behind industrial-rock act Nine Inch Nails, Trent Reznor has been no stranger to the ways of Creative Commons and digital distribution.
In fact, he's let fans tinker with his musical creations as far back as the 1999 release of his two-disc album, "The Fragile," two years before the sharing and remixing licensing arrangements of the non-profit organization Creative Commons even existed. In an era when record labels fight the underground, unpaid spread of music tooth-and-nail, and companies like Apple take six years to strip the Digital Rights Management out of their massive online song stores, Reznor seems to have found a fire in non-traditional distribution arrangements.
Nine Inch Nails Sparks Web Marketing Conspiracy » Adotas. Written on Feb 16, 2007 Author Kiran Aditham | The end is nigh, at least according to Nine Inch Nails’ mastermind Trent Reznor.
Floating the dystopian concepts of mind control, the religious right, big brother, apocalypse and militaristic upheaval, the industrial-rock veteran has the blogospheres and newswires abuzz this week over an ambitious viral/guerilla/Web campaign that is purportedly based around NIN’s politically-charged upcoming album, Year Zero (to be released April 17th via Interscope). Nine Inch Nails and Viral Marketing : The Plugg - Music and Ente.
By: Kendall | in: General, Music, Technology | In most calendars there is no year 0.
In today’s modern calendars there is 1 BC, and 1 AD. The Year Zero is coming on April 17th, and is the title of the new album from Nine Inch Nails. Nine Inch Nails fans have anxiously been waiting for this album, and have found themselves in the midst of a perplexing and ongoing treasure hunt to find material and clues that relate to the album. Some have even found themselves being pressured by the RIAA of it all.
Many people have called Trent Reznor a genius. “The clouds will part and the sky cracks open and god himself will reach his fucking arm through, just to push you down, just to hold you down” Another site that seems to be linked is called Another Version of the Truth. If you attended one of the US listening parties, you might have received a button like those shown here. Bavardages Marketing. A l’heure où l’industrie de la musique s’affole et pointe du doigt les vilains petits internautes qui mettent les artistes au bord de la faillite, les obligeant presque à devoir retourner chanter dans le métro, Trent Reznor, le très futé leader du groupe Nine Inch Nails, s’en met plein les poches avec un album en téléchargement gratuit.
Si, si. En 2008, les albums Ghost I-IV et The Slip étaient offerts, à disposition sur le site du groupe. Et pourtant, The Slip s’est vendu à près de 100 000 copies et Ghost I-IV fut l’album le plus vendu de l’année sur Amazon.com. Les fans de NIN seraient-ils un peu crétins sur les bords ? Que nenni. Nine Inch Nails – Another Version of the Truth : The Gift. The Future Of Music Business Models (And Those Who Are Already T. I'm at the Midem conference this week, and in preparing for it, Steven Masur asked me to write up a chapter for a book he was putting together of thoughts from various thinkers for a gathering of the International Association of Entertainment Lawyers (IAEL) here at Midem.
Below is what I submitted. If you're a regular reader of the blog, there's little that will surprise you, but even so, it may be a good read, as it's got a whole bunch of different things I've discussed about -- things like "CwF+RtB" all summarized in one single place. Later, I'll do another post on what I discussed this year at Midem, since it builds on what's written below, and digs in much deeper on how to create compelling reasons to buy. It's no secret that there's a lot of concern these days about what the music industry will look like going forward -- especially from those who work on the label side of the business and have been around for a bit.
A variety of things have caused rapid change in the market. My MidemNet Presentation: Trent Reznor And The Formula For Futur. A version of this post has been crossposted to the MidemNet blog.
Embedded here is the 15 minute (trust me, it goes by quickly) presentation I did at MidemNet on January 17th in Cannes, France. If you're reading via RSS or another site like iGoogle, click through to see the full presentation. Sorry it took so long to get the video up.