Chanel evokes exclusivity with new multimedia channel for loyalists - Internet - Luxury Daily. How-to videos courtesy of Chanel French fashion house Chanel has revealed its spring makeup collection through an interactive Web site that relies heavily on the value of sight, sound and motion to stimulate conversation, interactivity and ultimately drive sales. The video-packed site includes how-to’s with makeup artist Lisa Eldridge, who shows viewers how to apply the spring 2011 collection: Les Perles De Chanel.
Consumers are able to view a video with models wearing various shades from the collection to get an idea of the looks for this spring. “The most important aspect to focus on when creating a Web site for luxury brands is making sure their voice translates online,” said Dalia Strum, founder of Dalia Inc. and SocialFashion.com, New York. The new collection is based on the notion that the light-reflecting property of pearls enhances a woman’s natural beauty by bringing luminosity to her skin. Chanel declined comment for this article. Chanel Confidential makeup site Makeup education.
What's missing in Chanel's Flash-based email marketing? Chanel Window World takes visitors on a stunning journey Chanel is using email marketing to introduce and promote its spring collection to opted-in consumers via a stunning Flash-based journey into the Chanel Window World. But looks can be deceiving. The brand’s energetic and funky email certainly gets notice, but its social networking, sharing and navigation aspects seemed to be lacking. Furthermore, Chanel’s email definitely limited the amount of consumers able to view it, namely on mobile devices.
“It’s engaging once you get into it and go through the different windows and explore,” said Deborah Hall, managing director at Web2mobile, Toronto. “Users are curious to see what’s going to happen and it feels like you’re being taken on a journey. “But there are a lot of click-throughs to get to the site and I am not sure that users want to go through all of the pages to get there,” she said.
A clip from the Karl Lagerfeld video View of the Window World models Like this article? Chanel taps iPad’s unique capabilities to showcase watch collection - Luxury Daily - Advertising. Luxury brand Chanel is promoting its new J12 Marine Series of watches through The New York Times’ Editors’ Choice iPad application. Chanel tapped Medialets for the ad creative. The campaign targets users through three ads, using both banner and interstitial media.
“This ad is actually three distinct and unique mobile experiences that take advantage of the iPad’s unique capabilities to showcase Chanel’s distinctive watches,” said Eric Litman, founder and chairman of Medialets, New York. “[The campaign] leverages a series of video assets provided to us by Chanel,” he said. “We used HTML5 to create immersive experiences that are further enhanced when the user tilts the iPad or touches the in-app creative.” Editors’ Choice is a free application that can be downloaded directly to the iPad and displays a variety of Times content chosen by the paper’s editors – ranging from news, business and technology articles to opinion and features. Viewers can toggle between images of each model. Top 10 luxury brand digital marketers of Q1. Saks site redesign Fashion marketers dominated digital during the first quarter of the year to push content and lifestyle, while automotive and travel brands followed close behind.
Digital marketers seemed to focus on branding during the first quarter of 2013 so that the growing number of consumers who flock to the medium to browse, be entertained and make purchases got a better experience. The most effective marketers on the digital channel upped their lifestyle quotient or created deeper connections with consumers. Here are the top 10 luxury brand digital marketers of the first quarter of 2013, in alphabetical order: Brian Atwood – Footwear label Brian Atwood gave 50 consumers access to exclusive content on a section of its Web site called The Vault.
Brian Atwood decided to give access to The Vault after hearing interest from brand enthusiasts. Burberry's Smart Personalization Customers can unlock these videos through contact with a mobile device. Chanel's "The Jacket" film. 5 luxury marketing trends of 2012. Burberry Regent Street store Trends emerged throughout 2012 to suggest that affluent consumers crave a mix of technology and tradition when interacting with luxury marketers. It is safe to say that all marketers looked to strengthen their presence on digital and mobile mediums this year to keep up with the consumer demand for cross-channel content.
At the same time, affluent consumers are longing for special attention from marketers through traditional channels. Marketing trends that manifested during 2012 show that luxury brands and retailers established a definitive voice on print, digital and mobile. Here are five luxury marketing trends of 2012: Mobile enhances the traditional brand experience Consumers buy products and services from luxury brands because they seek a quality product as well as an experience. Mobile is clearly a versatile medium, hence why so many marketers are present on the platform. Bloomingdale’s mobile app Audi City Regent Street store Chanel’s Web site Moscow image. Chanel improves digital brand experience with mobile site. Chanel mobile beauty site French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.
The most proficient part of the mobile site is now the beauty section that integrates mobile commerce and easy vertical navigation. This portion of Chanel’s mobile strategy could help to increase sales since consumers are likely more open to buying beauty via mobile rather than high-ticket apparel, jewelry and watches. “This update is clearly a major step toward having Chanel’s presence being fully responsive across all platforms,” said Matt Garrity, director of business development at Canvas, New York. “Aesthetically and functionally it is extremely elegant – it’s clear a great deal of time went into this,” he said. Mr. Garrity is not affiliated with Chanel, but agreed to comment as an industry expert. Chanel declined comment. Homepage Product page Shopping bag Tricia Carr is an editorial assistant on Luxury Daily.
Chanel ignites ecommerce strategy with mobile-optimized Web site. Chanel launches mobile-optimized Web site French fashion empire Chanel is extending its ecommerce strategy to the mobile space with a new commerce-enabled, smartphone-optimized Web site. Users can search for and browse through fragrance, makeup and skincare products, as well as special offers and a store locator.
In addition to browsing various categories, consumers can search for specific items. “Luxury brands must offer their customers a unique and mobile-optimized Web experience, as it has now become an expectation by consumers to search, browse and buy from their smartphone,” said Dan Lowden, vice president of mobile at Digby, Austin, TX. “Luxury brands that create a great and unique experience different from their ecommerce site have the opportunity to reach and engage with their customers 24/7, creating greater loyalty and driving incremental sales from their mobile channel as well as supporting their ecommerce, catalog and in-store channels,” he said. Mr. Chanel’s email newsletter. Quand Chanel s'associe à Dassault Systèmes. Quel rapport peut-il avoir entre Chanel, symbole du luxe français, de la haute couture et du parfum et Dassault Systèmes, spécialiste des solutions 3D et du PLM (Product Lifecycle Management) ? Réponse : l’innovation technologique. Un point commun qui a poussé les deux entreprises à conclure un partenariat stratégique. « Les partenaires vont conjuguer leurs savoir-faire respectifs, dans les domaines de la cosmétique pour Chanel et dans les technologies 3D et la virtualisation pour Dassault Systèmes, afin de développer des concepts inédits et d’explorer de nouveaux territoires dans les sciences du vivant », peut-on lire dans un communiqué.
Déjà, un premier projet commun serait sur les rails. Les deux partenaires vont également travailler sur la modélisation et la simulation virtuelle « qui ouvrent des perspectives d’innovation prometteuses dans le domaine de la biologie cutanée et des soins cosmétiques », explique Dassault Systèmes. Chanel connects with luxury consumers via mobile - Mobile Marketer - Database/CRM. By Giselle Tsirulnik August 5, 2009 The Chanel iPhone application Luxury brand Chanel is staying connected to its customers through an initiative that makes the mobile channel quite fashionable. The Chanel Ready-to-Wear Cruise 2009-2010 application lets users get the latest news about the brand and find a boutique near them. Consumers can watch the Chanel fashion show right from their iPhone. "Luxury brands, particularly designer labels, have been earlier than some of their more mainstream retail counterparts to embrace the mobile channel," said Mack McKelvey, vice president of marketing for Millennial Media, Baltimore, MD.
"They have invested heavily to create and maintain their lifestyle brands," she said. "If luxury brands, particularly in the fashion, jewelry, car and travel markets, want to reach their target consumer, mobile is a natural, if not essential avenue. " Chanel store locator Chanel news on the go This isn't Chanel's first foray into mobile. Www-935.ibm.com/services/us/ebhs/pdf/chanelappbrief. Chanel : les rouages d'un modèle économique unique.
Luxe Mai 2006 Chanel hier : l'ouvrage d'une famille historique Enigmatique, connue pour sa discrétion, la famille Wertheimer laisse transparaître peu d'informations sur son compte. Tout juste sait-on qu'elle est originaire du Bas-Rhin et que l'entreprise familiale est mise à flot au courant du 19ème siècle par Ernest le père, puis repris par Paul et Pierre, les deux frères passionnés de turf.
En fin stratèges, les Wertheimer savent prendre position dans des entreprises appelées à un brillant avenir : les phares Bourjois en 1898, les Galeries Lafayette en 1909 et la société aéronautique SECM en 1918. En réels passionés, Pierre et Paul créent aussi leur propre écurie. C'est d'ailleurs une course équestre qui leur donne l'occasion de rencontrer, en 1923, Mademoiselle Chanel. Une relation passionnelle Chanel Parfums est lancé sur les chapeaux de roues. Chanel aujourd'hui : une organisation sans faille ?
Soutenue par la famille Wertheimer, le Groupe Chanel a pris son essor. Sommaire du dossier.