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Mobile marketing is changing the way marketers, brands, agencies and consumers think about marketing. Smart phones have changed the dynamic forever. No matter whether marketers care about social media, local marketing, email marketing, e-commerce, phone calls or web traffic—mobile marketing is changing them all.
In 1997 the first social network was created called sixdegrees.com and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds like a hybrid cross between a “Friend” and a “Hamster”. As with any good idea it was quickly copied (“ripped off” is another phrase that comes to mind) and MySpace was created and launched in 2003.
Selling Through Social Media to Close More Leads Share this Infographic with friends on Twitter: http://clicktotweet.com/qEb01 Embed the above image on your site - copy and paste from the code below. <!
En 2011, l’étude menée auprès de 500 entreprises ayant la plus forte croissance par l’université du Massachusetts (University of Massachusetts Dartmouth Center for Marketing Research) portant sur l’usage des réseaux sociaux à des fins marketing relève une forte hausse de l’usage de ces réseaux et l’abandon des autres points de visibilité (blogs, podcasts, forums etc.) Points notables, plus des deux tiers des 500 entreprises américaines étudiées utilisent Facebook et LinkedIn et près de la moitié Youtube. Sans grande surprise, MySpace est dans les limbes, tout comme les podcasts. L’étude relève toutefois un paradoxe. Les outils tels que les blogs ou les forums, bien que délaissés, affichent le plus haut taux d’efficacité, selon les entreprises qui les utilisent à des fins marketing (tableau 2).
Posted by Tina on
Twitter is maybe the most misunderstood and under estimated social media marketing tool in the social media top 5 including Facebook, YouTube and LinkedIn. Most people still think it is just about superficial conversations, insignificant daily events and news. The reality is that it is a much sharper tool than Facebook in one very important area and that is creating a large database of followers (subscribers if you like) without having a large marketing budget.
Remember when you were a child that secrets were important and whispering into a friends ear the latest fascinating finding didn’t occur the wrath of the manners police. Whispering in public as an adult is a practice that is frowned upon by grownups that young children can normally get away with. Twitter, now that it has reached 5 years old, is not being as secretive as it has been in the past and is providing more facts, figures and statistics for public consumption.
There are two companies we can blame for creating time wasting “apps” and ecosystems on the social web that distract us from the serious matters at hand every day. It is not hard to guess…. Apple and Facebook! In fact walking down the street is becoming more dangerous as people with their earphones plugged in and their eyes peering at their 3.5 inch phone screens are very likely to walk into you, or an immoveable or fast moving object. Facebook “Apps” have become prolific in the last 2 years. On average, people on Facebook install apps more than 20 million times every day Every month, more than 500 million people use an app on Facebook or experience the Facebook platform on other websites More than 7 million apps and websites are integrated with Facebook
Posted by dimitriszotos on to Marketing , Social Media