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11 Incredible Mobile Marketing Statistics (and why you should care) -
Written by Jason Wells on May 16th, 2012 | Mobile marketing is changing the way marketers, brands, agencies and consumers think about marketing. Smart phones have changed the dynamic forever.
In 1997 the first social network was created called sixdegrees.com and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds like a hybrid cross between a “Friend” and a “Hamster”. As with any good idea it was quickly copied (“ripped off” is another phrase that comes to mind) and MySpace was created and launched in 2003.
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There is a growing amount of buzz about a concept called "social selling" (often used synonymously with Sales 2.0 ). Many will argue that sales, particularly B2B sales, has always been a social activity. After all, selling has always revolved around relationships (i.e. WHO you know) and hence the focus on networking, establishing rapport, and leveraging existing relationships.
Selling Through Social Media to Close More Leads - Insideview
Marketing et médias sociaux aux États-Unis : les blogs déclinent, Facebook (et LinkedIn) triomphent
En 2011, l’étude menée auprès de 500 entreprises ayant la plus forte croissance par l’université du Massachusetts (University of Massachusetts Dartmouth Center for Marketing Research) portant sur l’usage des réseaux sociaux à des fins marketing relève une forte hausse de l’usage de ces réseaux et l’abandon des autres points de visibilité (blogs, podcasts, forums etc.) Points notables, plus des deux tiers des 500 entreprises américaines étudiées utilisent Facebook et LinkedIn et près de la moitié Youtube. Sans grande surprise, MySpace est dans les limbes, tout comme les podcasts. L’étude relève toutefois un paradoxe. Les outils tels que les blogs ou les forums, bien que délaissés, affichent le plus haut taux d’efficacité, selon les entreprises qui les utilisent à des fins marketing (tableau 2).6 ways to optimize your business with Foursquare | Web SEO Analytics
What is the hottest mobile trend for 2010?
The Marketing Secret About Twitter That Most People Don’t Know | Jeffbullas's Blog
This requires 2 key elements to really scale 1. You already have a lot of organic traffic to your blog or Facebook page that have heard about you and your business so that you can get a small percentage to click the “like” button on Facebook or click on your “like” button on you blog’s Facebook social plugin .
Remember when you were a child that secrets were important and whispering into a friends ear the latest fascinating finding didn’t occur the wrath of the manners police. Whispering in public as an adult is a practice that is frowned upon by grownups that young children can normally get away with. Twitter, now that it has reached 5 years old, is not being as secretive as it has been in the past and is providing more facts, figures and statistics for public consumption.
11 New Twitter Facts, Figures and Growth Statistics plus [INFOGRAPHIC] | Jeffbullas's Blog
There are two companies we can blame for creating time wasting “apps” and ecosystems on the social web that distract us from the serious matters at hand every day. It is not hard to guess…. Apple and Facebook! In fact walking down the street is becoming more dangerous as people with their earphones plugged in and their eyes peering at their 3.5 inch phone screens are very likely to walk into you, or an immoveable or fast moving object. Video apps such as “Vevo for Artists” are popular, along with image and photo apps such as Instagram continue to reveal the power and importance of multi-media on the Facebook social network. Membership sites and daily deal online stores such as Living Social and Groupon are also creating apps for embedding their brand and websites on Facebook and keeping their daily offers in front of their subscribers from places they never leave!
5 Top Facebook Apps to Market your Business and Brands | Jeffbullas's Blog
Social Media ROI - Retour Sur Investissement des media sociaux : 15...
Social Media ROI (Return on Investment): 15 choses à savoir sur la mesure du Retour Sur Investissement des media sociaux. Comment choisir les bons kpis (key performance indicators) et metrics pour me Social Media ROI (Return on Investment): 15 choses à savoir sur la mesure du Retour Sur Investissement des media sociaux. Comment choisir les bons kpis (key performance indicators) et metrics pour mesurer le succès, la rentabilité et les performances de vos campagnes digitales, de marketing viral, de buzz marketing sur les media sociaux comme Facebook, Twitter, YouTube,... Voici quelques conseils dans cette introduction à la mesure du marketing 2.0.