Dachis Group | Social Business Council — Engage. Evangelize. Empower. Research and Statistics. How Social Media Is Taking Over the News Industry [INFOGRAPHIC] More than ever, people are using Twitter, Facebook and other social media sources to learn about what's happening in the world as traditional news outlets become increasingly less relevant to the digital generation. American forces' raid on Osama Bin Laden, Whitney Houston's death, the Hudson River plane landing — these are just a few of many major news stories ordinary citizens broke on Twitter first. Professional journalists, meanwhile, use Twitter all the time to break news quickly before writing up full articles.
And the business side is going digital too. Online news now generates more revenue than print newspapers. But the trend toward Internet and social media-based news — and the accompanying rush to be first to report a story — also comes with pitfalls. Some 50% of news consumers have received "breaking news" via social media, only to find out later it was erroneously reported. How much do you rely on social media for news compared to more traditional sources?
September 2011: The Definitive Facebook Lockdown Guide. Every single Facebook user should now have the brand new privacy settings, which have changed radically since the last update. With brand new features and revamped settings to play with -- this three-day holiday weekend is a perfect opportunity for you to take a look at your Facebook account, profile and privacy settings, and lock them down. However, because of Facebook's expected profile, account and privacy shift earlier this month, an awful lot has changed -- as you will no doubt have noticed. The previous Lockdown Guides have been some of the most popular content on ZDNet to date. Each gallery guide will walk you through a crucial focus area of Facebook's settings, and will run through every single setting, option and feature available to users, to ensure that your privacy is as protected as it can be.
Gallery guide 1: Secure your friends lists Gallery guide 2: Secure your profile page Updated: Believe it or not, your profile settings page is now where your privacy settings are. How To Limit Your Attack Surface On The Web. The BrainYard | The Community For Social Business.
5 Ways to Make Readers Give you their Sweet Comments. Websites like Cracked and Listverse get more reaction from their audience than any other website on the internet. And why is that? Let’s face it, we all enjoy reading interesting and weird stuff about anything. While websites focused on designing and development, as compared to the most commented websites, are a little dry when it comes to discussions. Why? 1. It’s an unfair world. 1. I’m not the best writer out there but I’m trying to improve daily. Will this increase comments? It is also important to note that original content, not in any way just rewritten, gathers more attention. 2. Being too serious might be taxing for your readers, but if you’re too humorous you may lose your audience because..man, is this a comedy blog or a design blog?
Who says you can’t be humorous while being serious? 3. Ask for suggestions, leave them with a cliffhanger, let them do things they want done, restrict yourself. 4. Reddit, the front page of the internet, has this thing called karma. 5. 4 Ways to Integrate B2B Social Media into Marketing Plans. B2B marketers have long known that to succeed with social media they can’t view it as a stand alone campaign or tactic, but must integrate social media into their marketing plans. Here are four suggestions for doing just that. 1. A Social Website A B2B website is the most likely destination for your prospects and customers with any campaign. A call-to-action from any source drives a visitor to your website for more information, to download a white paper or ebook, or even to contact a sales rep. The first thing you need to make sure is that your website supports the marketing campaign. 2. 3. 4.
What are some other ways you have integrated social media into your B2B marketing plans? The Now Revolution | 7 shifts to make your business faster, smarter and more social. Webinar: Understanding the Hidden Power of the Social Customer « Radian6 - Social Media Monitoring and Engagement. They are vocal. They want incentives. And when they’re looking for help, they want to hear from you. This is a social customer. In yesterday’s webinar with author Becky Carroll and our own David Alston, we explored this customer mindset and the opportunities they possess for growing your business. (And don’t worry if you missed it – we’ve got the video below!) During the packed hour and amidst tons of questions and some Q&A breaks (well, there was a free book incentive for asking a question), Becky walked us through R.O.C.K. – the four keys to growing your business from existing customers. Relevant Marketing There is certainly a place for marketing messages on the social web, just in a different way.
Orchestrated Customer Experience As mentioned earlier, social customers are looking for a response. Customer-focused Culture It’s not about you. Killer Customer Service Killer customer service can be fun. How do you define a social customer? Community Is Queen « Radian6 - Social Media Monitoring and Engagement.
10 Secrets of the B2B Social Business Superhero. 10 Secrets of the B2B Social Business Superhero Posted by Joshua Paul on Tue, Oct 11, 2011 @ 08:47 AM Spoiler Alert: I have it on good authority that true superheroes (the ones with superhuman powers) don’t really exist. Luckily, if you keep this fact under wraps, you can use the following social business superhero secrets to make you and your social business strategy look superhuman to your company and customers. Secret #1) Put Customers' Goals at the Center of Your Social Business Strategy Build you social business strategy around your customers, their organization, and their objectives.
There is a school of thought that says that social business starts with internal collaboration; however, we have found social business initiatives to have much more impact on an organization if you build your strategy around your customers' or members' goals. Not only will it be much easier to champion internally, but the metrics for measuring success are already in place. photo credit: Brett Jordan.
Moods on Twitter Follow Biological Rhythms, Study Finds. Social Networks. There's Content in Your B2B Social Media Data. As you advance your social media activities for your B2B company, you should be capturing great piles of data. Many marketers are so inundated with data, they don’t know where to begin making sense of it. If you are in this category, this post is not for you. This post is for smart marketers that understand how to use their social media data to make better business decisions. But data can also be used to generate great content for your social media channels.
Getting Started Start by looking at the most popular keywords that drive traffic to your site. Now add in the most popular tweets and the most engaged Facebook updates. This is now a collection topics, ideas and types of content that resonate with your audience. Understanding the Content Trends With the data telling you what works, you can share the same content in different ways on different platforms. Testing Other Ideas Sharing content online is not something that can only be done one way. Humanizing Business and Professionalizing people one step at a time - Ask Aaron Lee.
Social media and the new wave of journalism - TNW Social Media. The launch of Google+ has us all asking: can it beat Twitter and Facebook as a tool for journalists? Social media is invaluable when it comes to news gathering, but what I want to know is with all this news curation on the web what’s the future for traditional journalism? Breaking the News Over the last few years social media has been the first source for a number of big international news stories. Here are just a few examples… Mumbai Attacks: Accounts of shooting and bombing attacks in Mumbai in 2008 were first reported via Twitter and Flickr before any of the mainstream media.
The Telegraph reported that during the attacks there were approximately 70 eyewitness’ tweets every 5 seconds. @dupree_ Mumbai terrorists are asking Hotel Reception for room #s of American citizens and holding them hostage on one floor On Flickr, users including Vinu were uploading photos from the scene showing scenes from the street where the attacks were taking place. @jkrums There’s a plane in the Hudson.
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