Plancast. HighTable - Connecting professionals who drive innovation and growth in business. Facebook: the Honey Badger of Social Media. So you're annoyed that Facebook replaced the email address you listed on the social network with a @Facebook email you never use. Maybe you wish they'd let you edit your posts, rather than just the comments, and you're wondering why comment editing took so long anyway. Perhaps you still have issues with the Timeline profile that was foisted on you, or you're enormously irritated with Facebook's still-lousy mobile app. And Facebook has one essential response to all of that. Like the honey badger, it just don't care. Of course, the storied social network isn't saying that in so few words. That announcement, which we covered in April, never said anything like "your prior contact info will be replaced," which is what users are understandably upset about.
As for editing the content of your posts, which seems a natural and easy fix considering you can now edit the content of your comments (and which you've been able to do on rival Google+ since day one)? We've seen this movie before. Our Courses. Facebook’s business model. Startups usually succeed because of a single major product or business innovation.
Google is unusual in that they succeeded because of two major innovations: their core search product, and their keyword advertising business model. Back in 2000, when Google was wildly popular but generating no revenue, the conventional wisdom was that their business model was uncertain. Then Overture invented keyword advertising and Google adopted the same model. This turned out to be both wildly profitable and also, remarkably, created a better experience for both advertisers and users. Facebook relies on an old internet business model: display ads. Display ads generally hurt the user experience, and are also not very efficient at producing revenues.
Facebook makes about 1/10th of Google’s revenues even though they have 2x the pageviews. The good news for Facebook is there is a lot of room to target ads more effectively and put ads in more places. Facebook Traffic From The Office Dropping, Zscaler Says - The BrainYard. Among enterprise users, cloud security provider Zscaler notes a Facebook fall, a Twitter rise, and wider application of social networking policies.
Get Social: 11 Management Systems That Can Help (click image for larger view and for slideshow) Cloud security provider Zscaler's report analyzing the Web activity of its enterprise customers during the first quarter of 2012 shows some interesting data about how organizations are--and aren't--using social networking. Based on URLs its customers are accessing, Zscaler examined the Web content categories most commonly used by enterprise employees. When it comes to the Web app transactions logged in the first quarter by Zscaler customers, Facebook was far and away the leader, at 41.07%.
However, Zscaler found that while Facebook was the top Web app from its customer database, Facebook usage has been declining month to month. . [ Could your social media use come back to haunt you? Pinterest: Open for Business. Online bulletin board site Pinterest is a social media rocket ship. It now has over 10 million users and generated more referral traffic in January to company websites and blogs than YouTube, Google+ and LinkedIn combined according to Shareaholic. So is this social hotspot for Mid-Western crafters just a fad or does the image-focused site have real potential for business? The answer: Pinterest is open for business.
What are Businesses Doing on Pinterest? Small and large businesses alike are finding value in cultivating a community of followers on the site. As the “Power of Pinterest” Infographic from Internet Marketing shows, companies such as magazine publisher Better Homes & Gardens and grocer Whole Foods have already acquired over 25,000 and 19,000 followers respectively via Pinterest.
In his recent post on Pinterest, blogger Jason Falls reports that the retail deal site ideeli.com uses the site to better understand its members and the retail landscape. 1. 2. 3. 4. John Hodgman | The 140 Best Twitter Feeds of 2012. Twitter Will Censor Certain Tweets In Certain Countries. Google+ Posts Will Appear on Google Social Search Results. Google has started integrating Google+ users’ public posts into the search engine’s social search results, one-upping Facebook by wielding its search strengths to boost its fledgling social network’s features. The move is another sign that our social networking statuses are seeping into all other areas of the web. And, the feature is actually pretty useful if you’re looking for relevant results. This is an obvious and expected step, since Google already annotates results with results from shared social posts on services like Twitter and LinkedIn. It’s also a smart move as Google continues to try to siphon users away from Facebook and other services.
As Google writes on its Inside Search blog, if you’re signed into your Google Account, your search results may start including annotations about those links being shared publicly by people you are friends with (or at least connected to) on Google+. U.S. Military Now Has Its Own Social Networking Site.