Google Creates Summit to Reward Top Forum Contributors | SocialCX. How to Set Online Community Goals & Metrics [Quick Concept] How to Set Online Community Goals & Metrics [Quick Concept] Posted by Paul Schneider on Thu, Oct 06, 2011 @ 10:55 AM In business, there are times where you should focus on the end of the race before you think about the beginning. Planning an online customer or member community is one of those times. There are many different ‘flavors’ of online community software and social business platforms.
Online Community Metrics are Business Metrics You hear a lot of comments by people who are looking at adding a private online community to their marketing mix asking, “What do I measure?” The answer is, what are you measuring now? When looking at implementing an online member or customer community you need to consider your existing organizational goals. These are goals you probably already have listed in a marketing plan, so the bigger question is: how can you add your online community to the plan in order to help you achieve the goals you already have. And the list goes on. Community Guidelines: Commenting Do's & Don'ts. Commenting is an integral part of the Mashable community. It allows everyone to participate, contribute and connect. We truly value the comments on our site and are constantly looking for ways to improve the dialogue.
That's why we've put together some community guidelines with tips on how to make the most of Mashable comment threads. In addition to helping foster great conversation, the below guidelines — as well as the context in which comments are made — are taken into account when making moderation decisions. We hope this list of do's and don'ts will help you better understand our evaluation process and why some comments are deleted. Commenting Do's & Don'ts Do: Focus on intelligently discussing topics by furthering the conversation and informing the participants with resourceful and constructive ideas: Don’t: Use profane language or threaten others.
Do: Speak from relevant personal experience that adds value to the conversation: Don’t: Attack fellow readers. What Did We Miss? The community manager and your company: How to get it right. A growing number of organisations are implementing community managers - but what are the tasks, qualities and structure required to make the role a success? Community managers are on the rise – and how. Recent research by EPiServer reported that 89% of businesses have either appointed or plan to appoint a community manager in the next 12 months.
According to the study, which surveyed 250 UK marketing decision-makers, almost three-quarters (73%) of businesses now run online communities or are looking to do so in the next year, meaning that the demand for the specialist knowledge and expertise of community managers is soaring. Little wonder, then, that business and technology staffing company ReThink Recruitment has reported that social media specialists have seen their pay rocket by almost 70%. “To use an analogy: if you’ve just spent a fortune designing and landscaping your garden, you’d be foolish to sit inside with the curtains drawn and let all those lovely plants wither and die. Getting Social with Your Customers. Social customers are people who buy from your company and actively promote it online. They may be any place within the life cycle. These customers are extremely valuable.
When they mention your brand to their community, they provide social proof that your company, products, and services are good. Their value doesn’t stop there. These customers are consistently proving to order more often and place higher average orders than their non-social counterparts. In most companies, social customers are only a small segment of their customer file accounting for 1% – 8% of the total number. Capturing user information at customer touchpoints is the best way to connect with the people who matter most on the social networks. Establishing a social media presence requires participation from marketing and customer care.
Connecting with customers on social platforms moves us directly into one-to-one marketing. This post is an excerpt from our new guide, “Marketing to the Customer Life Cycle.” Connect: