Relevvant Redefines Brand Engagement with Psychographic Targeting. It’s no secret that driving brand engagement is a priority for marketers.
How you do it, however, is widely debated. There are many tools and platforms from which marketers can optimize community engagement, but how do you know which one is able to understand the needs of your community? Like snowflakes, no two brand engagement strategies are the same, but thanks to Relevvant’s new platform, marketers can begin to apply psychological elements to their engagement processes to leverage big data sources across multiple communication channels, all from a single platform. The Psychology of Relevancy. How Your Reps are Ruining the Customer Experience (And Why It's Your Fault) by Melissa Kovacevic. Moving from Transaction to Engagement - R “Ray” Wang.
By R “Ray” Wang | 12:30 PM October 20, 2011 Mobile enterprise, social business, cloud computing, advanced analytics, and unified communications are converging.
Armed with the art of the possible, innovators are seeking to apply disruptive consumer technologies to enterprise class uses — call it the consumerization of IT in the enterprise. The likely results include new methods of furthering relationships, crafting longer term engagement, and creating transformational business models. It’s part of a shift from transactional systems to engagement systems. These transactional systems have been around since the 1950s. Complexity Kills: Keeping Customer Service Simple.