How Content Marketers Can Reach a Larger Audience by Redefining the eBook. Savvy Speaks: eBooks – What They Are and How to Use Them Effectively In B2B Marketing. Content Marketing eBooks: 8 Examples that Work. 8 Powerful Tips for Marketing Your Business With Ebooks. Scott Gerber is the founder of the Young Entrepreneur Council, a nonprofit organization that promotes youth entrepreneurship as a solution to unemployment and underemployment.
The YEC provides young entrepreneurs with access to tools, mentorship, and resources that support each stage of a business's development and growth. Your company's Twitter handle has a healthy amount of interaction, your status on Skype is set to chat with customers, and your email marketing strategies are always segmented and split-tested. Though you adopted every niche social media platform early and your website's editorial calendar is full, you still may be missing out on a huge opportunity to expand your audience and rake in revenue.