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Curating and Content Strategy

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Ultimate Guide to Bringing New Life to Your Old Content. 4 Ways You Can Use Content Curation to Write Killer Blog Posts (Without Starting from Scratch) We’ve reached the halfway point in our series on Content Creation versus Content Curation!

4 Ways You Can Use Content Curation to Write Killer Blog Posts (Without Starting from Scratch)

In this third installment, we’ll discuss some ideas you can walk away with and apply to your own business. Before we do, let’s recap. The No-Nonsense Guide To Make Money From Content Curation. Best Content Curation – Some of our favorites. Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet.

Best Content Curation – Some of our favorites

Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell. To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right. SlashdotSlashdot is run by a handful of editors and coders focused on technology-related news. Green Data Center News Run by parent company Verne Global—purveyors of energy efficient data center campuses, this non-profit site offers the latest news in the field of data centers, green IT, energy efficiency, and climate control. Kottke.orgKottke claims to be one of the longest-running active blogs on the Internet. Huffington PostOne of the best known curated sites out there. 10 Social Tactics to Get Your Content Seen. Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?

10 Social Tactics to Get Your Content Seen

As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. We know that content marketing can generate more leads, but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective. What’s the missing link? Articles About Curation. Curation. 32 Free (& Almost Free) Content Marketing Tools. Marketers get by with a little help from their friends – well let us introduce you to 32 new content marketing friends to help make your job a little easier.

32 Free (& Almost Free) Content Marketing Tools

Note: The aim was to only list free content marketing tools, but there are a few paid ones in the mix as well (freebies only get you so far). Unless marked as a paid tool, all content tools listed here have at least some kind of free offering. The Ultimate List of Content Curation Tools and Platforms. The Comprehensive Guide to Content Marketing Analytics & Metrics. The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing?

The Comprehensive Guide to Content Marketing Analytics & Metrics

More often than not, when asked this question, marketers fall back on soft metrics like “page views” and “shares” or anecdotes about how their content is working by way of feedback from the sales team. But, there is a better way. Content marketing has come a long way in the past few years, and there are now definite content marketing metrics that can answer this question, along with technologies that can help to quantify the return on your content marketing investment.

The following guide provides a comprehensive overview of the analytics and metrics that will help you determine the effectiveness of your content, and ultimately how it affects revenue. Content Curation Primer. Photo by Stuck in Customs What is Content Curation?

Content Curation Primer

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public.

Content Curation by Robin Good. Content Curation Guide by Robin Good. Robin Good: “In the coming months and years, I expect content curation tools are going to play a very important role in many different fields.

Content Curation Guide by Robin Good

From news journalism, to content development, to learning and education, ecommerce and tourism, there are plenty of areas that have a common need: to better organize the huge (and growing) amount information they have available, in a way that makes it more effective to be consumed, explored and comprehended by others. content-curation-tools-future-p2-400.jpg Photo credit: 3D colorful abstract by ShutterStock This common, vast growing need for organizing and skillfully presenting information sets, is being addressed by content curation tools that facilitate exactly the task of finding, organizing and presenting in effective ways, sets, streams or collections of content already available out there. How to Write Content for Mobile Devices - High-Tech Communicator. In part one of this two-part series, I talked about why your marketing content needs to be different on mobile devices.

How to Write Content for Mobile Devices - High-Tech Communicator

In this second part, I address how to write content that will be effective on these devices. As I mentioned last time, the experience of reading on mobile devices is different from that of a desktop, laptop, or tablet device for three reasons: mobile users are more likely to be interrupted, they’re more likely to be multitasking, and the small screen size means that reading comprehension plummets. The curator’s filters. It’s clear that content curation is increasingly being talked about as an important role for learning professionals (in the context of self-provisioned learning, scaffolding, learing environment design, or creating informal learning space).

The curator’s filters

In my own presentations on the topic, I’ve summarized the curator role as having these responsibilities: Seeking material to keep collection freshFiltering material using human judgment to identify what is relevant and valuableCategorizing and tagging to make the right material easy to findContextualizing and adding commentary to enrich the impact of the collectionHighlighting trends and bigger-picture stories to enable sense-makingMaking connections between related (and seemingly unrelated) materials to provide deeper insightGenerating discussion among people with the same interests to create community and enable knowledge and skill creation.

Information validation. Currency. Look for dates on the web page; when is the most recent update? About. The 3 Keys To Agile Content Development. Over the past two years digital content has been the topic of choice across the marketing and digital media world--and the word agile has achieved buzzword status and can now sit proudly among the ranks of responsive design, big data, and fidgital (yes…fidgital).

The 3 Keys To Agile Content Development

Agile means using real-time interactions and behavior monitoring to drive a more agile approach to creating and deploying branded content focused around the consumer. It seems obvious now that any effective approach to content has to put the consumer at the center and must be able to adapt based on cultural trends and consumer insights. Brands have become comfortable with “making the logo smaller,” and marketers and strategists have devised elegant thinking around content creation, often comparing brands to publishers or broadcasters. It’s certainly safe to say there’s a lot of commentary and strategizing around agile approaches to content creation--much of it, dead on.

Start From Within. Readers can enter anywhere. Is your content ready to receive them? Free infographic app. How to Create Stunning Infographics in 30 Minutes or Less. From word clouds to network data visualizations, infographics have become a primary format for content in a relatively short period of time. Although the ‘infographic’ is nothing new, its proliferation and evolution has been nothing short of exponential in the past few years. Whether you love them or hate them, the rising popularity of infographics can’t be denied.

If you want to get a message across, whether it is for your business, blog, or book club, using an infographic can be the best way to do it. If you’re incapable of drawing a recognizable human stick figure, let alone an entire data visualization, you may be agonizing over the disturbing fact that infographics are all the rage. It just so happens that there are many people out there who want to deliver a message using an infographic who do not have any artistic skills. Top 7 Chrome Extensions for Content Managers. Fellow Social Media Today contributor Courtney Kettmann shared with the community her "Top Ten Chrome Extensions for Community Managers". Insights Into the Hot Trend of Social Media Content Curation. Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects.

The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Are you having problems driving traffic to your blog? Are you finding that no one is retweeting your content or sharing it on Facebook? When starting a blog the challenge for any blogger is providing content that will entice and delight your readers. You want them looking forward to your next article. The Ultimate List of Content Curation Tools and Platforms - You Brand. Technology. 5 Tips for Great Content Curation. Steven Rosenbaum is the CEO of, a real-time video curation engine for publishers, brands, and websites.

He's also the author of Curation Nation. You've heard the buzz word — curation — being thrown around like it's a gadget we all know how to work. In reality, good content curation isn't as simple as pushing a share button. It's actually a combination of finding great content and following some simple best practices on how to successfully share that content. If you're a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider. 1.

Be part of the content ecosystem, not just a re-packager of it. 2. Audiences expect some regularity, and they'll reward you for it. 3. Why Curation Will Transform Education and Learning: 10 Key Reasons. There is a growing number of key trends that are both rapidly revolutionizing the world of education as we know it and opening up opportunities to review and upgrade the role and scope of many of its existing institutions, (as the likeliness that they are going to soon become obsolete and unsustainable, is right in front of anyone's eyes).

George Siemens, in his recent Open Letter to Canadian Universities, sums them up well: Where does curation sit in e-learning? Curation Is The New Black; But Will It Get In The Black? Facts & Questions on Blogging, Curating & Collecting. How Much Data In A Minute? I’ve been getting a lot of “What the heck is curating?” Questions, largely in response to my request for votes (“Likes”) on a topic I’m curating at Snip.It, but also because, despite what Forbes has to say about it going mainstream, content curation is a rather “new” thing. Becoming a Thought Leader: A Digital Marketing Firm’s Path to SuccessScoop. Ayantek, a full-service digital marketing firm offering innovative web, mobile, search, and social media solutions to some of New England’s largest companies, has a vision that probably sounds pretty familiar to most marketing agencies.

Lead Nurturing: 5 tips for creating relevant content. Attempting lead nurturing without strong content is like hosting a Monsters of Rock show during a power outage. The results will be disappointing. That’s because effective content is the power behind lead nurturing success, insist Toby Murdock, CEO and Co-founder, Kapost, and Chris Baggott, Chairman and Co-founder, Compendium. Both companies are content software providers, and both leaders recently spoke about the value of content marketing: Murdock at Marketo’s Social Marketing Rockstar Tour, and Baggott at the MarketingSherpa B2B Summit 2012.

Making Content Strategy Work with Student Staff (Part One) For staff trying to wrangle a content strategy, an intern army can be an indispensable resource. Content strategy in higher ed can be a gnarly, complex pursuit, and more often than not, we may feel we don’t have the staff to adequately take on the challenge. Assembly Line: Instructional Designers as Content Curators by Stacy Friedman. “Remember, it’s not just aggregating and collecting; it’s you thinking through the design of your courses to unearth the juiciest and most salient materials for your audience. No matter who creates it (you or your curated authors), you’re still supporting the learning activities that correspond to the learning objectives.

Nothing new, right?” In his bestseller on forecasting, The Signal and the Noise author Nate Silver likened our post-Internet information explosion to the events and epochs following the introduction of Gutenberg’s printing press.