Brand Management - Mark Twain's 10-Sentence Course on Branding and Marketing. Quick, what white-suited, stogie-smoking, joke-telling wise guy delayed the publication of his autobiography for 100 years? And how could that bio, produced by a university press at 700+ pages—with more than 200 of them devoted to scholarly footnotes—how could such a moldy thing possibly be a best-seller?
Easy, because the writer made it richly public that the autobiographical materials were too hot to be published in his lifetime. That, my friends, is marketing. And the writer, over the long course of his career, became by virtue of rendered personality and poised presentation, the most recognized man in the world. That, my friends, is branding.
No need to stop to see whether you can come up with the answer, because it's too obvious: Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation. How did Twain get his cred? 1. 2. 3. 4. Twain always sold himself first. 5. FrenchWeb.fr: Actualités internet, business, marketing, tech, design. Stratégies - Marketing, Communication, Médias, Marques, Conseils, Publicité. Et si l'on parlait Marketing. Paru aux Ed. Kawa, ce livre de Valérie Jeanne-Perrier arrive juste au moment de la "fashion Week" et explique comment Internet a aussi changé la mode : Quand Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, Vine, Periscope, Tumbl’r & Cie s’affichent sur le devant des podiums.
Les appropriations des réseaux sociaux et de l’internet amènent à des mutations des pratiques de l’information et de la communication dans tous les milieux : politique, éducation, marketing, information... Voici le mot du Directeur que j'ai écrit à cette occasion : L’univers de la mode est vu traditionnellement comme un univers sophistiqué, élitiste, secret, raffiné. Cette image est devenue surannée, presque par hasard. Ces outils sont entrés subrepticement dans les coulisses de la mode, aux mains des acteurs de la mode Cette histoire de la révolution intrusive d’Internet dans l’univers de la mode, Valérie Jeanne-Perrier la connaît bien ; elle y est à l’aise comme un poisson dans l’eau. Marketing etudiant, le portail des etudiants en marketing. Blog Marketing Web 2.0 et Techno.
Actualités, zoom et partages.