Fashion Bloggers, the Perfect Example of Influencer Marketing Potential - Thismoment Content Marketing Blog. One lazy Sunday afternoon, I was scrolling through my Instagram feed and realized that the majority of the content I “follow” is fashion-related.
And, the producers of that content aren’t my friends or people I know, but rather famous fashion bloggers. I found myself caught in a trap of never-ending engaging fashion content, beauty tips and information on the latest trends. I started thinking about fashion bloggers, have they appeared in recent years or have they been here for a while?
Some may say their popularity is a new fad that will diminish, is that true? And more importantly, should brands think seriously about finding ways to work fashion bloggers into their content marketing and influencer strategies? I’m sure all marketers know the terms “opinion leaders,” “influencers” and know about “turning customers into brand advocates.” Key Influencers Reshaping Global Beauty. Celebrity Power and Its Influence on Global Consumer Behaviour. Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions. Celebrities have come to play a major part in modern culture For many people, film and TV stars, athletes, pop stars, the royal family, chefs and business tycoons serve as arbiters of taste, morality and public opinion, thus impacting on buying behaviour.
Celebrities range from globally renowned A-listers to reality TV stars, who sometimes become an overnight success through appearing in shows such as The X Factor, Big Brother, Masterchef or on MTV. The phenomenal growth of social networking has also spawned a plethora of self-styled celebrities, who have made a name for themselves on video-sharing websites; sometimes without any discernible talent. Fashion blogging is creating a new era of influencers. You don’t have to be Paris Hilton or Anna Wintour to have a say in the fashion world anymore.
Nowadays, “regular” people from all over the world are becoming the biggest voices in fashion, and it all starts with a fashion blog. With hoards of Twitter followers, Facebook likes and tons of traffic, fashion bloggers are fast becoming fashion influencers — a title, in the past, that was only given to celebrities. Even top designers and major labels are buying into this, requesting fashion bloggers to be at the front row of Fashion Week and other star studded events. This movement is creating a new breed of entrepreneur; where a simple love of fashion can be flipped over into a business. Savvy bloggers are changing the way brands reach customers forever, while defining trends for readers that were once only swayed by the big fashion magazines. The Companies Thanks in part to the power of social media, blogging has transformed from a personal hobby into a valuable asset for brands.
The Bloggers. Shift in Power: the Blogger and Vlogger Influence on the World of Fashion. Zoella, Sprinkle of Glitter, Inthefrow, That Pommie Girl; these are all names that are currently having an impact on the world of fashion, and with hundreds of thousands (sometimes millions) of adoring fans it’s no wonder PR companies and brands have switched on to promoting their products through them.
However, because of this, there has been a real shift in power when it comes to bloggers and vloggers and they are now celebrities in their own right with real influence over what people buy. Zoella (Zoe Sugg) is the strongest example of this. Female Style Icons In the Fashion Industry - Powerful Female Style Icons. The 20 Most Influential Personal Style Bloggers: 2016 Edition. It's been nearly a decade since the fashion blogging phenomenon first kicked off, and after a great deal of blood, sweat, tears and ripped seams, fashion bloggers are now an accepted part of the fashion establishment, seen in the front rows of major fashion shows, landing prominent ad campaigns and starring on magazine covers.
Some have even launched multimillion-dollar businesses and become household names. In keeping with our annual-ish tradition, we're publishing our 2016 ranking of the most influential personal style bloggers across the globe. The list is substantially different than the one we published in 2013, and even in 2015. For one, we no longer include founders whose sites have become far more than personal style blogs, which is why you won't see Garance Doré, Into The Gloss's Emily Weiss or The Man Repeller's Leandra Medine on this list. Here's what we took into consideration: After crunching the numbers — yes, we used Excel and everything — here are the final results. 1. 2. Meet fashion's super-influencers: the women with the power to charge £58,000 for one Instagram post.