Is Social Innovation the Future of the Economy? It is often said that today we live in the world of Joseph Schumpeter, who highlighted the cycles of creative destruction animating capitalist economy.
The Austrian economist notably pointed to two renewal factors: technological innovation and the role of entrepreneurs. Technological innovation can take on several forms: product creation, new production processes, new organizations of production, new markets or new source of raw material or energy. S May/June 2010 Trend Briefing covering "STATUSPHERE" First published May 2010 | Whatever industry you’re in, in the end, everything is about status.
And since what constitutes status in consumer societies is fragmenting rapidly, here’s a (modest) framework to help you start exploring new status symbols and stories with your customers. Like it or not, the need for recognition and status is at the heart of every consumer trend*. Status is the ultimate (hidden) motive, a subconscious but ever-present force. Now, in a traditional consumer society, where consumption is one of the leading (if not the leading) indicators of success, those who consume the most (and especially those who consume the rarest and most expensive), will typically also attain the highest status. This is why brands have, for decades, gladly provided people with goods, services and experiences that help them (boldly or subtly) impress their peers and help alleviate their anxieties about how they're perceived by others.
What is Curation? Cours: sommaire.