Online shoppers move from PC to mobile as they shop more often, but with five or fewer retailers. The likely direction of online shopping is spelt out in new figures released this week. Research from business adviser PwC found that fewer shoppers are using their PC to buy online. Rather they’re turning to smartphones and tablets. The study, Achieving total retail: consumer expectations driving the next retail business model, questioned more than 15,000 online shoppers in 15 countries over the course of August and September 2013. Of those, more than 1,000 respondents were from the UK.
The study found that the use of PCs in ecommerce was down by 7% in August and September 2013, compared to the same research carried out in 2012. PwC says the research reflects a change in consumer behaviour. More than a third of UK internet shoppers (37%) now buy online every week, and 64% say better deals are the big attraction. Tod said: “Consumers are becoming ever more complicated and retailers now have to figure out how to provide what they want in a profitable way. Pay with your phone | Isis Mobile Wallet® The Rise Of Social Commerce. BI Intelligence For too long, e-commerce has been all about how fast a customer can get in and out of a site to complete a purchase.
Immediate gratification has helped turn Amazon into a retail giant. But now, companies are trying a new approach — social commerce. Social commerce is all about inspiration and product discovery. In a new report from BI Intelligence, we analyzed the most recent data and spoke to leaders in the social commerce space to understand how their companies are adding value at different stages of the retail and e-commerce process. Access The Full Report, Graphics, And Data By Signing Up For A Free Trial Today >> Here's how social commerce companies are driving sales: It's not about click-to-buy: Social commerce is not simply transactional — it's not just about offering a click-to-buy link next to an offer on Facebook.
In full, the report: How Mobile Is Transforming the Shopping Experience in Stores. Online shopping takes just £5 in every £100 away from high street – but only if you have an omni-channel approach, suggests eBay-Deloitte study. Fears that online and mobile retailing are cannibalizing – or even killing – the high street appear unfounded, with research by eBay [IRDX REBY] and Deloitte across 21 leading retailers in the UK dress market and German white goods market, suggesting that for every £100 spend online, only £5 is being taken away from UK high street retailers. The study shows that for leading retailers who sell across multiple channels, over 95% of online dress sales in the UK are additional to high street sales. These statistics are mirrored by results in the German white goods market, where 98% of online sales are additional for retailers.
In the UK dress market, the analysis is based on 17 of the top 30 retailers who have both store and online sales, and for which data were available, over a 5 year period from 2009-2013. These retailers held 54% of the total dress market, and 40% of the online market in 2013. The results show that there is a significant opportunity for retailers. eBay. Announces Innovation Awards 2012 winners. Last night we announced the winners of our Innovation Awards for 2012, which celebrate the best examples of innovation in digital marketing and e-commerce from the past year. These included Debenhams, Tesco, first direct, Vodafone and bmibaby, while Redweb took home the award for most innovative digital agency for the second time in a row.
Net-A-Porter won one of our new vertical categories, innovation in mobile marketing, for its image-recognition Window Shop campaign. The fashion brand was also awarded the Grand Prix, since our in-house team of judges – as well those from the likes of Nokia, BT, John Lewis, Coca-Cola, Hiscox and BskyB – felt its use of social, mobile and e-commerce constantly raised the bar. For the first time, the awards – now in their fourth year – were presented at an awards ceremony at the Hilton Park Lane hotel, held in association with Adobe Digital Marketing. Net-A-Porter's invite-only social app builds branded community. Net-A-Porter's The Netbook App Online retailer Net-A-Porter is looking to increase engagement among brand enthusiasts and tech-savvy consumers through The Netbook, a new invite-only social network application available for Apple devices. Resembling a diary, The Netbook is free for download from the iTunes store, allowing users to follow friends and fashion trendsetters and share their favorite looks and pieces curated by Net-A-Porter.
Creating a sense of community among brand enthusiasts will likely benefit the brand as it continues to grow. “Brands are, by definition, biased towards their products and consumers are therefore more skeptical of their promotions,” said Shuli Lowy, marketing director at Ping Mobile, Beverly Hills, CA. “Third parties such as fashion bloggers, stylists, friends and family are more likely to give an honest opinion and consumers are therefore always more likely to respond to their promotion of a product,” she said. Ms. Netbook profile The Netbook homepage. Retail Trends and Predictions 2014 | 12 retail trends and predictions to watch for. Connect%20Retail_WhitePaper_Amaze2013_tcm22-4603. Whitepaper-Connected Retail. New insights from our latest white paper 'Connected Retail - The future of the high street'.
We have now revealed the findings from our latest white paper entitled ‘Connected Retail – The Future of the High Street’, which looks at the role Connected Retail technology is playing in linking consumers, devices and data for smarter shopping experiences, from the high street to online, in-store to mobile applications. The white paper illustrates how only the retailers who use the right mix of offline and online experiences for their customers will have a real commercial future on the high street. The white paper identifies three core areas where Connected Retail can be intelligently applied to improve the in-store experience and sets out how retailers can get ready for Connected Retail by: Other insights in the white paper include: Download the full white paper on the right hand side of this story. The future of the high street lies in 'connected retail' | Media Network | Guardian Professional. Despite the doom and gloom of the past year, there is a retail renaissance underway and it is digital.
Connected retail technology is linking consumers, devices and data for smarter shopping experiences, from the high street to online, in-store to mobile applications. Retailers who use the right mix of offline and online experiences for their customers will have a real commercial future on the high street. The speed with which new technologies are being adopted by consumers is breathtaking. The use of tablets and mobile is unprecedented. New customer touch points, such as Pinterest, have burst onto the scene, leaving retailers struggling to decide whether to prioritise social commerce, digitally enable stores or focus on mobile strategy.
Understanding when to harness these technologies and how to communicate via them is what connected retail is all about. By 2016, Forrester predicts that connected retail will influence 44% of retail sales. The rise of me-tailing Me-tailing in practice. Mega Monday: UK loves ecommerce. Visa Europe predicts that £450 million will be spent online as transactions top 7.7 million, making 2 December the busiest online shopping day everJohn Lewis has seen mobile orders more than double on a year ago, currently +114%. Within the John Lewis customer base, 42% of online traffic now comes from smartphones and tablet computersThe IMRG Capgemini e-retail index reveals mobile now accounts for 27% of online spendChanging spending patterns suggest that this might be the last 'Mega Monday' London, 25 November 2013 - The UK's ongoing love affair with online shopping will deepen on Monday 2 December 2013 when it is predicted that online transactions will top 7.7 million, up 16% on 2012, making it the busiest day of the year for ecommerce, according to Visa Europe.
It is predicted that a whopping £450 million will be spent in one day, which equates to £312,500 being spent per minute or £5,208 per second online.