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Unit 306. MUST - READ FOR SUCCESS: 306 Learning. Licensing types. The following describes each of the six main licenses offered when you choose to publish your work with a Creative Commons license. We have listed them starting with the most accommodating license type you can choose and ending with the most restrictive license type you can choose. Creators choose a set of conditions they wish to apply to their work. Attribution (by) All CC licenses require that others who use your work in any way must give you credit the way you request, but not in a way that suggests you endorse them or their use. If they want to use your work without giving you credit or for endorsement purposes, they must get your permission first. ShareAlike (sa) You let others copy, distribute, display, perform, and modify your work, as long as they distribute any modified work on the same terms. NonCommercial (nc) NoDerivatives (nd) You let others copy, distribute, display and perform only original copies of your work.

About The Licenses. Our public copyright licenses incorporate a unique and innovative “three-layer” design. Each license begins as a traditional legal tool, in the kind of language and text formats that most lawyers know and love. We call this the Legal Code layer of each license.

But since most creators, educators, and scientists are not in fact lawyers, we also make the licenses available in a format that normal people can read — the Commons Deed (also known as the “human readable” version of the license). The Commons Deed is a handy reference for licensors and licensees, summarizing and expressing some of the most important terms and conditions. Think of the Commons Deed as a user-friendly interface to the Legal Code beneath, although the Deed itself is not a license, and its contents are not part of the Legal Code itself. Searching for open content is an important function enabled by our approach.

International Copyright Basics - RightsDirect. Most national copyright laws recognize two different types of rights within copyright: Economic rights Moral rights Countries in the Anglo-American tradition, including the United Kingdom, the United States, Canada, Australia and New Zealand, tend to minimize the existence of moral rights in favor of an emphasis on economic rights in copyright. Economic or exploitation rights recognize the right of the holder to use, to authorize use of, or to prohibit the use of, a work, and to set the conditions for its use. Different specific uses (or “acts of exploitation”) of a work can be treated separately, meaning that the rightsholder can deal with each right (including using, transferring, licensing or selling the right) on an individual type-of-use basis. Moral rights refer to the idea that a copyrighted work is an expression of the personality and humanity of its author or creator.

The Implications of Foreign Copyright Law - While our focus in this publication is United States copyright law, certain provisions of foreign copyright law are particularly relevant to creators and owners of musical copyrights and will be briefly touched on here. “Joint” or “Collective” Works In the United States, a song written by two or more authors is deemed to be a “joint” work regardless of whether one author composed the music and one author wrote the lyrics or all authors wrote both music and lyrics.

This has historically not been the case in certain major foreign territories including Australia, England, Germany, Japan, the Netherlands, New Zealand, Scandinavia, and South Africa. In these “non-joint” countries where one author writes lyrics and one author composes music, the music and lyrics are each deemed to be an independent contribution to a collective work. The copyright, in this case, runs individually with each of the music and lyrics. Duration of Copyright Copyright © 2012 by Lisa A. 10 Ways to Protect Your Intellectual Property. How important is intellectual property protection to your startup? Not too long ago, defensible IP was one of the top things venture capitalists wanted to see in a startup.

But the success of several high-profile tech startups, such as Twitter and Facebook, that are relatively weak on patentable intellectual property, has caused many to rethink that assumption. After all, creating and maintaining a robust IP portfolio is expensive. Patents don’t determine whether a startup will be able to scale. And the lean startup model is all about getting to market fast with the minimum viable product. Launch first, patent later… if at all. But every startup – lean or not – needs to plan for success. So what should startups do to protect their IP assets? Patent what is important to others, not just youMake time to get smart on intellectual property. As President Lincoln once remarked, the patent system adds "the fuel of interest to the fire of genius. " 4 easy steps to Copyright Protection.

Copyright protection is automatic under international law, but in the event that your work is infringed evidence may be required to support your claim. It also helps to deter infringement (particularly from those who do not understand copyright) if you make it clear that your work is protected under copyright law. So ensuring the best protection for your work relies on several factors. There are four simple steps you can take that can help ensure your work is safe.

Seven Copyright Principles for the Digital Era | Brookings Institution. Since last year, I’ve had the privilege of serving as one of 18 members of the World Economic Forum’s Global Agenda Council on the Intellectual Property System. Recently, we’ve developed and published a set of digital copyright principles that we hope will provide a framework for addressing copyright in light of the many new technologies for creating, disseminating, and consuming content. The original document as published through the World Economic Forum can be found here [PDF]; the principles it identifies are as follows: 1. Creators and producers of creative works should receive meaningful protection, recognition and compensation for their contributions to economic and cultural development. 2. 3. Get tech policy updates from Brookings 4. 5. 6. 7. Formulating specific copyright policy approaches can be complex, messy work. Intellectual property and your work. Having the right type of intellectual property protection helps you to stop people stealing or copying: the names of your products or brands your inventions the design or look of your products things you write, make or produce Copyright, patents, designs and trade marks are all types of intellectual property protection.

You get some types of protection automatically, others you have to apply for. Intellectual property is something unique that you physically create. An idea alone is not intellectual property. For example, an idea for a book doesn’t count, but the words you’ve written do. Owning intellectual property You own intellectual property if you: created it (and it meets the requirements for copyright, a patent or a design) bought intellectual property rights from the creator or a previous owner have a brand that could be a trade mark, eg a well-known product name Intellectual property can: have more than one owner belong to people or businesses be sold or transferred. Intellectual property: Copyright, trademarks and patents. Intellectual property (or IP) refers to creative work which can be treated as an asset or physical property.

Intellectual property rights fall principally into four main areas; copyright, trademarks, design rights and patents. Copyright Copyright applies to work that is recorded in some way; rights exist in items such as literary, artistic, musical and dramatic work as well as films, sound recordings and typographical arrangements. It gives the author specific rights in relation to the work, prohibits unauthorised actions, and allows the author to take legal action against instances of infringement or plagiarism.

Please see our pages: Copyright law, the Berne Convention, or UK copyright law for more details of the protection. Trademarks A trademark can be a name, word, slogan, design, symbol or other unique device that identifies a product or organisation. There is also the Madrid System that provides a facility to submit trademarks applications to many countries at the same time. Patents. 1. How to Find Plagiarism - Plagiarism Today. Plagiarists rely upon the anonymity and the vastness of the Internet to hide their activities. Almost always, they know what they’re doing is wrong (at least morally) and though they seem very bold about their activities, they are betting that you won’t learn about their misuse of your work.

What plagiarists don’t realize is that the same tools that make it easy for them to find works to steal also make it easy for you, the copyright holder, to retrace their steps and catch them. Because, even though the Internet is vast, it’s so well indexed that finding plagiarism is a very easy task. Non-Blogging Writers If you’re a writer looking for copycats, Google is your best friend. The first step to a successful Google search is to NOT use the title of your work. The best thing to do is to find a statistically improbable phrase (SIP) in your work and search for it. On your first try, place your SIP in quotes. If you get this message, click the link and repeat the search. Bloggers. Unit 306 breakdown. Search Engine Optimisation guide.

Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! Combine this information with some practice and you are well on your way to becoming a savvy SEO. The Basics of Search Engine Optimization Ever heard of Maslow's hierarchy of needs?

Here's what it looks like: Simple optimisation techniques. Although everyone is looking, there are no silver bullets for SEO. For me, successful SEO is about consistently applying some well-known approaches. It's not rocket science, but it is hard graft using a range of techniques which different people in a company and their agencies need to work on together. I've written a lot in the past about "best practices" and on Smart Insights we have summarised the basics of SEO and also the latest SEO ranking factors with which many online marketers are aware of.

On their own, the ranking factors aren't so useful, context is needed to illustrate how they can be applied in practice through being creative, so I thought it would be interesting and different to create a series of posts looking at simple SEO approaches with examples. They're relevant for all companies from small to large, but maybe easiest to implement in SMEs where there may be more flexibility in changing page templates. On-page optimisation techniques 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

Online profiles should be optimised for SEO. Note: For SEO, keyword and keyword phrase are used interchangeably. A keyword can be just a single word, but it can also be a phrase or combination of 2+ words. Having decided how many keywords to target and which keywords are best for you to target, based on relevance, commercial intent, search volume and competitiveness, you then need to correctly use those keywords on your website. The aim with this is to keyword optimise the pages on your site without anyone (who doesn’t have knowledge of SEO) being able to tell that you’ve done so. If you achieve this then you’ll please both visitors to your site and Google.

These days, keyword optimisation, due to keyword spamming in the past, has been reduced in importance. It’s purpose is only to tell Google that, for example, this page is about x, and you want them to include it in their search results when people search for x and variations of x. Lessening the importance of keywords is very different from disregarding them altogether though. How to Optimize 7 Popular Social Media Profiles for SEO « Search Engine Marketing Group.

If you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog. Having a strong online reputation that is comprised of nothing but content that highlights the best about your personal or business brand will allow you to keep undesirable results at bay, such as bad online reviews or mentions. You’ve probably read lots of posts talking about how to properly optimize your social media profiles for search, and they’ve probably all sounded a little like this. Be active – Yes, this is true. Just like Google loves regularly updated blogs and websites, they equally love regularly updated social profiles. While these are great tips for your overall social media strategy, they are not the end all of SEO for your social network profiles. Quick and Dirty Onsite SEO 101 But what if you don’t care about the SEO?

Google+ Profiles. Online identity. Internet identity (IID), also online identity or internet persona, is a social identity that an Internet user establishes in online communities and websites. It can also be considered as an actively constructed presentation of oneself. Although some people choose to use their real names online, some Internet users prefer to be anonymous, identifying themselves by means of pseudonyms, which reveal varying amounts of personally identifiable information. An online identity may even be determined by a user's relationship to a certain social group they are a part of online. Some can even be deceptive about their identity. The concept of the self, and how this is influenced by emerging technologies, are a subject of research in fields such as education, psychology and sociology. The online disinhibition effect is a notable example, referring to a concept of unwise and uninhibited behavior on the Internet, arising as a result of anonymity and audience gratification.[4] Blended identity[edit]