Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. Social Media Analytics: The Small Business Guide to Metrics and Tools. Social media marketing can help to increase brand awareness, allow you to reach out and engage with people who are interested in your products or services and act as a customer care channel and much more.
However it can be difficult to measure exactly what social media is doing for your business. Like other more established channels social media teams need to prove their usefulness to a business, but where to begin? What you should be monitoring When you look at any kind of metrics or KPIs, you have to know which questions you want answered. Each metric can answer a different question, and looking at a combination of metrics helps to give a fuller view of how your social media campaign is performing: Charlie Osmond (read the full interview) "the most effective way to measure the impact and value of social media is to create metrics and KPIs (key performance indicators) that align with your key business goals" 1. 2. 3. 4. What does success look like? Tips for setting targets 1. 2. 3.
Traffic. Do Social Signals Drive Traffic? As a regular blogger on SEOmoz, I’m very interested in what drives traffic to our posts. Of course, there’s the usual realm of referrers and keywords, but lately I’ve been curious about how social signals (including Google’s new +1) correlate with traffic. In other words, how much more traffic will a post get because it gets more Tweets, Likes, or +1s? So, I set out to do an informal correlation study, looking at how Tweets, Likes, +1, and our own internal social metrics – Thumbs Up and Thumbs Down – impact Unique Pageviews (UPVs) over two sets of data. The first set is the Top 50 posts (by UPVs) for the first half of 2011. . (1) Top 50 Posts of 2011 The first study was pretty straightforward. Just a quick refresher – the correlation coefficient (r) varies from -1 to 1, with 0 indicating no relationship and 1 being a perfect positive correlation (when one variable goes up, the other variable goes up)
. (2) All Posts Since Google+ Here are the Spearman correlations for the second study: How Businesses Use Social Media for Recruiting [INFOGRAPHIC] Savvy job seekers have turned to digital and social media tools to help them in their job searches, and now recruiters are on board with the power of social media as a recruiting tool. LinkedIn isn't the only social network that helps in the job search process — Facebook, Twitter, YouTube and Google+ have all been used by people to land jobs in innovative ways. And interesting takes on the digital resume are increasingly popular, with job seekers creating infographic resumes, video resumes and other visual resumes that set them apart from other job applicants.
Employers are taking note of the importance of social media in the recruiting process, and the majority of businesses are turning to social media to find and evaluate job candidates, according to this infographic compiled by Career Enlightenment, a resource for online job seekers. Take a look and let us know what you think of using social media to find a job. Social Media Job Listings More Job Search Resources From Mashable. How to Recruit with Facebook. So you've got a great job that's waiting to be filled at your company, and you decide you want to tap into the already measured power of social media recruiting. You start to wrestle with the big kahuna, LinkedIn, and you're also covering niche social media sites for your industry. But you may be ignoring an intensely powerful tool hiding right under your nose — Facebook. The social media mega-site has proven successful for snapping up young professionals, but it can be a great resource for finding talent at any level.
According to this infographic by HireRabbit, 48% of all job seekers (and 63% of those with a profile) did social media job hunting on Facebook in the past year. That's a lot of eyes searching for opportunities, and if your brand is already active on the network, it could be worth engaging power users to recommend applicable candidates. Social Media Monitoring Tools Made Easy. Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It's given them alternative methods for finding, buying and researching brands and products. The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media. Another reason why inbound marketing is winning is because it costs less than traditional marketing.
Why try to buy your way in when consumers aren't even paying attention? Here are some stats from the infographic below. 44% of direct mail is never opened. Inbound marketing focuses on earning, not buying, a person's attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This infographic from Voltier Digital highlights the differences between the two kinds of marketing. Infographic courtesy of Voltier Digital.
50 Social Media Marketing Tips and Tactics. Social media marketing has at its core the foundation of valuable, shareable content in all the various forms of rich media whether that be text, video or images. People watch YouTube videos because they are entertaining, educational or just plain funny. Viewers turn up to your Slideshare account and take the time to view a presentation because the content is compelling.
LinkedIn works well for personal branding because you are providing answers to your peers to questions in the Q&A section and providing updates that answers problems, informs and educates. Twitter teases you to click on links that are engaging blog posts or news that is topical and timely. The knowledge economy is all about the content. Facebook is where your audience is online so content needs to be posted and updated to the social giants ecosystem. So here are 50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience.
Blog More reading Facebook. 11 Deadly Social Media Sins. Sundeep Kapur | June 14, 2012 | 17 Comments inShare193 Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction. Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage - from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social networks. In the pursuit of trying to get things done, some "top" brands have made mistakes. Run specials all the time. Social media can make a positive impact. Until next time… Sundeep is off today.
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world. Rainbeaux Media's SM Daily. 10 Content Ideas That Generate Engagement on Social Media. Generate Engagement The livelihood of your Facebook post or tweet depends on how people engage with your content. Is your post ignored by numerous followers, or are people actually liking your posts, commenting, +1-ing, retweeting or sharing it.
This post shows you 10 simple ways to generate engagement with your audience on Social Media. Remember though, not all engagement is created equal. So to get the results you want, have your content be related to the results you want to get. 1. Does your company blog? 2. Ask a question on Twitter, LinkedIn, Quora or Facebook and then share the answers you get. 3. Let your customers do the marketing for you! 4. A great way to get people involved with your business and the community is to let them know about the things that are happening locally. 5. This is a great way to get some conversations started. 6. Create a Contest that is both engaging and simple, but make sure that the prize is enticing as well! 7. 8. 9. 10. Infographic: PR the No. 2 department for creating social media strategies. By | Posted: January 27, 2012 Hey, brands, quit your grinning and start taking this seriously.
And by “this,” we mean social media. A survey of 200 U.S. companies found that 80 percent of their customers are using social media—yet many companies are approaching the social explosion lightly. The brands that took part in the Dell survey (carried out by Forrester) explained the current status of their social media efforts: • 50 percent said social media is serious, but not a core function • Just 20 percent said it’s a core marketing function • A mere 6 percent said their digital and listening strategies are integral Curiously, the survey noted that although only 6 percent consider listening strategies “integral,” 88 percent monitor online conversations and 80 percent respond. So, which department is overseeing all of this listening? This infographic from Get Satisfaction lays out these details and more. Rainbeaux Media's SM Daily. The Small Business Social Media Cheat Sheet. This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas!
And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay!
For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck! How To Get 41% More Likes On Your Facebook Posts. Even if you’re using the best marketing practices on Facebook, you can still take engagement and virality to the next level. Let’s assume you’ve adopted some of the best practices of getting good results posting to your Facebook fans: Understand your audience and what they care about;Post content that doesn’t just say “me, me, me;”Use calls to action (“click like if…”, asking questions, or simply saying “tell us in the comments section…”) to get more engagement; andLook at the visibility, likes and comments of individual posts to see what’s working and what’s not.
Now how can you take it to the next level? How can you get even more likes and comments without a whole lot more effort? And how do you post good content frequently if you don’t have the time or resources to create a lot of your own fascinating content? I’ve been testing out a service called InfiniGraph that solves these problems.
Hypercuration (yes, they trademarked that) is really cool. 5 Ways Advertising Is Changing in a World of Non-Linear Media. Chris Schreiber is director of marketing at social video advertising company Sharethrough. Before joining Sharethrough, Chris worked in the Global Communications and Public Affairs Department for Google. Earlier this month, the advertising industry’s leading brands, agencies and technology platforms descended on New York City for Advertising Week to discuss how brands can effectively connect with consumers across today’s fractured media landscape. Participants analyzed the increasing role of brand content, the changing nature of content distribution and the complexity of measurement.
One particular observation emerged on multiple occasions: When it comes to how we consume media, we no longer live in a “linear” world. People now move quickly and unpredictably between devices and media environments throughout the day. Brands and agencies are rearranging many of the core components of their programs to be able to thrive in this non-linear, distracted media universe we now inhabit. 1. 2. 3. 5 Content Marketing Ideas Worth Stealing. Marketing in the past often consisted of one off campaigns that didn’t build a relationship with your customer or prospect. It was about the “deal” …closing the sale. It was sometimes called “Hit and Run” marketing. Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs.
It is about building a relationship with your prospects and customers that builds credibility and trust that turns propsects into buyers and customers into high value repeat buyers. The initial goal is to obtain the buyers permission to receive that content whether it is a subscription via an opt-in email or a Facebook social opt-in ” like” that delivers information into the Facebook news and “Timeline” stream. Creating content is time consuming and a creative challenge. 8 Content Marketing Challenges These are the challenges among many. As Steve Jobs says “Stay Foolish” The Power of Multi-Media Idea 1: Include Images and Photos What are infographics? What About You?