Social Media / Curation & Content
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According to the Nielsen Company’s recent Social Media Report, social networks and blogs reach nearly 80 percent of active internet users in the U.S.
Digital media has emboldened many brands to consider themselves publishers.
If we put a number on it, people will try to make the number go up. Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product... and social media looks like the ideal soapbox, a free opportunity to shout to the masses. But first, we're told to make that number go up.