Pinterest.com 7,208,409 UVs for December 2011. Pinterest for Brands: 5 Hot Tips. Join these brands' efforts of staying ahead of the social media curve by joining-and having fun with- Pinterest. January 09, 2012 We've all been hearing a lot about Pinterest lately, so you're probably wondering whether you should take the plunge and create a profile for your company. We say you go for it, especially if women are your target consumers–70 percent of pinners are female. Pinterest has a highly engaged audience–a reported 3.3 million users logging more than 421 million page views–so there's plenty of opportunity for brands to flesh out pinboards and catch pinners' eyes.
First, let's go through a quick explanation of how it works. Upload it directly to Pinterest from your phone, computer, etc.Use the Pin It bookmarklet on any site on the web to pin the item–it will be pinned with the URL, so you can always go back to the original source.Repin other people's pins, either by seeing what your friends have posted or browsing the dozens of categories on the site. Sounds fun, right? Joe Waters: Why and How Causes Should Use Pinterest. One site I'm committed to spending more time on in the new year is the virtual pinboard Pinterest. It's easy to use, powerfully visual, populated with cause marketing-loving women and growing like crazy. 4,000 percent in six months!
The heavy presence of women 25-44 on Pinterest is what distinguishes it from other new social media platforms, which are generally populated by men 18-24. Here's a site that already has the audience everyone wants: women and moms who make most of the household buying decisions. I think most people jump on Pinterest for the same reason I did. They want a place to easily organize images and display them all in one place. When I needed a place where I could display pictures of people who had snapped a picture of themselves with my book Cause Marketing for Dummies Pinterest gave me an easy place to pin, organize and see them all at once. I also created a board for cause marketing promotions I liked. Pinterest users are also pinning about brands, such as Starbucks. What's behind the Pinterest craze? 15 super-users share their thoughts |
It may be a niche social network, but Pinterest is growing like mad. While other tools and networks like Quora, Instagram (my favorite) and Google Plus have stolen the headlines this year, Pinterest has quietly amassed a relatively huge user base–especially among young women (in my opinion). From October 2010 to October 2011 Pinterest grew from just 40,000 users to a whopping 3.2 million. That’s some serious growth. But, not only is Pinterest adding thousands of users each month. Its users are also spending an inordinate amount of time on the site. And, this, at a time when EVERYONE is complaining about being social networked to death (see Google+).
But WHY is the site so damn popular? Kary Delaria 1. For me, it’s actually a diversion. 2. It really varies, deepening on my workload , but I’d say maybe about 5 or more hours a week, on average. 3. There’s no talking. 4. I think this really comes down to the lack of “chatter” happening on Pinterest. Also? 5. Mariam Shahab 1. 2. 3. 4. 5. 1. 2.
The Top Brands on Pinterest.