Multi-Channel Funnels & Assists Coming To Google Analytics. Following the recent launch of Google Analytics v5, Google is launching (in limited pilot) an important set of reports that will help marketers understand which marketing channels customers interact with prior to a website conversion.
These reports are a natural evolution from Adwords Search Funnels, which helps understanding which Adwords campaigns drive conversions and which of those are helpful in assisting conversions. With this update, Google is bringing the issue of conversion attribution to the masses. This subject has been discussed over and over on the Web Analytics community, but few companies could deal with it as the tools that provide this functionality are usually expensive. Analysis Ninjas: Leverage Custom Reports For Better Insights! Tracking Campaigns in Google Analytics.
To track marketing campaigns, simply insert campaign information into the landing page's query string.
It looks something like this: www.mysite.com? Utm_source=cpc&utm_medium=google.com&utm_campaign=spring_sale First, let's take a look at how Google Analytics keeps track of where a visitor came from. How It Works. Creating Goals in Google Analytics. Goals in Google Analytics allow you to define important events and track conversions.
You can tie those events back to websites or marketing initiatives that brought visitors to your site. You can also use them to measure the relative influence of each page on your site. In short, goals are an important piece of the puzzle if you want to know how visitors use your site and how effective your marketing efforts are.