Insight (psicología) Insight es un término utilizado en Psicología proveniente del inglés que se puede traducir al español como "visión interna" o más genéricamente "percepción" o "entendimiento".
Mediante un insight el sujeto "capta", "internaliza" o comprende, una "verdad" revelada. Puede ocurrir inesperadamente, luego de un trabajo profundo, simbólicamente, o mediante el empleo de diversas técnicas afines. Como dato ilustrativo: El Kōan, es una herramienta antiquísima empleada por los maestros Zen para ayudar a alterar los estados de conciencia y así alcanzar un insight de manera natural y pacífica.
Un insight provoca cambios en la conducta de los sujetos, ya que no sólo afecta la conciencia de sí, sino su relación con respecto al resto, sobre todo, tomando como base la mirada holística gestáltica, la cual dice que el todo es más que la suma de las partes. Design Kit. HCDE User-Centered Design. Repository. Design activities Co-designing Envisioning Testing & Prototyping Implementing Representations Texts Graphs Narratives Games Models Stakeholders Professionals Service staff Users Context System Offering Interaction Actors map Affinity diagram Blueprint Character profile Cognitive walkthrough Constructive interaction.
Service Design Toolkit – Improve the quality of your service with this hands-on toolkit. Service design. Reaching excellence with customers requires more than a good strategy.
When it comes to execution, it takes craft, methods and skills to connect customers with the business in concrete ways. Service design offers a powerful toolbox to help organisations deal with internal challenges, enable a new customer experiences and create business value. A service design approach brings a human focus to the development of services. This helps organisations see the big picture as customers see it. And when it’s time to get real, it offers tools to design every little interaction between the customer and the business in a consistent way across the organisation. Understand what customers care about Market surveys may tell you what customers like, but they will struggle to tell you why. Service design brings a host of tools that enable businesses to understand customers experiences on a deeper level. El Mapa de Experiencia del Cliente o Customer Journey Map - Innokabi. (post reeditado) Las historias mueven el mundo, porque para que las personas nos pongamos en movimiento, necesitamos un por qué.
IDEO.org. Service Blueprints. For over a decade Livework has developed tools based on research, practice and trials.
In combination with advanced thinking and continuous research we produce surprising customer insights, together with breakthrough business and market assessments. The tools enable us to design and create effective services for customers that organisations can deliver. No results found for the filters you applied Sketching Sketching is a quick and effective way to capture ideas. Read more Customer Profiles Customer profiles are pen portraits of individuals that help guide service design.
Read more Shadowing. s1b knut kvale. Tisdt cujoca espanol 1. Our Guide to Experience Mapping. We’ve been doing experience mapping in our practice for several years now.
Why? Customers are increasingly choosing products and services based on the quality of the experiences they have with them. These experiences often break down when they span multiple channels. As a result, organizations need a holistic, human-centered view of the experiences they create. In short, they need a map. Through trial and error, we’ve refined our approach while helping organizations to identify new strategic opportunities and incite coordinated cross-functional action.
Off we go. Today, we’re releasing our Guide to Experience Mapping. In the guide, we provide a succinct overview of the process of mapping experiences in collaboration with your organization. Off you go. Adaptive Path’s Guide to Experience Mapping will give you the basic building blocks to start learning through use. Innovation Methods Mapping BOOK PREVIEW by HUMANTIFIC.
AC4D designlibrary Ethnographic research. AC4D Design Library. Persona core poster creative companion1. Diseño de servicios, innovar creando valor para el cliente. El siglo pasado se caracterizó por un auge industrial sin precedentes, que se convirtió por derecho propio en la locomotora de la economía… sin embargo, las últimas décadas del siglo pasado y la primera de éste han visto el crecimiento y consolidación del sector servicios como el nuevo motor de la sociedad, representando (con variaciones por países) la parte mayoritaria de la tarta de la actividad económica… lo que se ha dado en llamar la sociedad de la información y los servicios.
Sin embargo, y por esquizofrénico que pueda parecer, la realidad es que seguimos aplicando esos caducos principios industriales a la gran mayoría de nuestros planteamientos de gestión, desde los relacionados con el trato de personas (no recursos, como dictan los planteamientos tayloristas) hasta los relacionados a cómo plantear un servicio… lo que acaba convirtiéndolos en commodities.
Al final, o eres diferente, o eres barato (Guy Kawasaki) Es en éste último punto donde quería centrar el foco del artículo.